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Mobile Top Level Domain Gets ICANN Nod

Sushant Bhatia writes "Despite fierce criticism from Tim Berners-Lee, the father of the Web, ICANN has decided to go ahead and create a new TLD (Top Level Domain) aimed at mobile phones and other mobile devices. Bizarrely the new domain will be '.mobi'. Considering that one of the chief banes of accessing the Internet from a mobile phone is the fact that keying in long Internet addresses takes time, the decision to use .mobi seem odd. A good place to keep up with the ongoings of ICANN is the ICANN Watch which reports that a TLD system has been launched in Turkey as the result of an alliance between the Turkish Informatics Association (TBD) and Unified Identity Technology (UNIDT)."

34 of 198 comments (clear)

  1. Get rid of the i. by modecx · · Score: 5, Funny

    Really--.mob would be more apt in many ways.

    --
    Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
  2. Strange departure by coflow · · Score: 5, Insightful

    Why is this TLD based on the medium used to access it? In the past the TLD had more to do with the nature of the organization hosting the website.....

  3. .mobi by Neil+Blender · · Score: 2, Funny

    Proof that ICANN is staffed by idiots.

  4. Get ready... by GypC · · Score: 2

    ... for a flood of ".Mobi Dick" jokes.

    1. Re:Get ready... by ArsonSmith · · Score: 2, Funny

      Hmm, www.dick.mobi?

      what else?

      Ohh, a "flood" of .Mobi Dick jokes, flood...water...ocean...whale

      Got it. that was pretty funny

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
  5. Teh Trick! by th0mas.sixbit.org · · Score: 4, Funny

    1. Read other news sites (fark especially), and remember the best comments for each story.
    2. Wait until the same story comes up on slashdot (2-3 days)
    3. ...?
    4. Profit!

    --
    twitter.com/gravitronic
    1. Re:Teh Trick! by hackstraw · · Score: 3, Funny

      5. Repost article on Slashdot.
      6. Repeat.

  6. Mobi huh? by Rosco+P.+Coltrane · · Score: 2, Interesting

    These galls should apply for www.mobi

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  7. mobi.us.strip by Shadow+Wrought · · Score: 3, Funny

    They considered shortening it to ".mob" but the Mafia threatened a class action for TLD squatting.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  8. It doesn't matter... by kryptx · · Score: 2, Interesting

    It doesn't really matter what the TLD is. Internet-enabled phones will provide a way to enter it expediently.

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  9. keying in long addresses? by Anonymous Coward · · Score: 3, Insightful

    Considering that one of the chief banes of accessing the Internet from a mobile phone is the fact that keying in long Internet addresses takes time, the decision to use .mobi seem odd.

    This is a domain targeted specifically at phones. So it is reasonable to assume that phone manufacturers will create something that automatically fills in the .mobi instead of making you key it in.

    Of course, who knows how many of these addresses will really be optimized for phones. It probably won't take long for domain speculators and porn shops to gobble them up.

  10. .m would be even better by aberson · · Score: 4, Insightful

    unless there's a reason that you can't have a 1 character tld

    [not to mention that "mo" are on the same key in a cellphone, making it even more annoying to key in... but at least predictive text might pick up that you're typing "mobile"]

  11. Why? by Blindman · · Score: 2, Insightful

    Assuming I could register a .mobi address for my phone, now what? Was something like [my phone number]@[wireless provider].[net or com] too difficult? It seems like a solution looking for a problem.

    --
    I don't practice what I preach because I'm not the kind of person that I'm preaching to.
  12. OK, so... by wowbagger · · Score: 4, Interesting
    OK, so, rather than either
    1. Making your site gracefully scale down for mobile devices based upon CSS, or
    2. Making your site detect the mobile's User Agent and redirecting them to a section of your site designed for mobile use, or
    3. Having a "lite" section of your site and letting the user select it.

    All of which entail nothing more than some extra sections on your existing web server, ICANN would have you have to register a second domain, and either run virtual web services on your server or run multiple servers.

    Yes, that makes sense.
    1. Re:OK, so... by generic-man · · Score: 2, Insightful

      Apple wants you to buy only Apple products and services. Microsoft strongly recommends that you install only Genuine Microsoft Windows on all your computers. ICANN wants you to register a .mobi domain for mobile content. There's one reason behind all these: money.

      I expect .mobi to set the world on fire just like .museum revolutionized the way museums used the internet, or the way .name encouraged everyone to buy their real name's domain, or the way .pro encouraged "professionals" to get their name for $200+. In other words, it's a poor attempt to wring money from gullible latecomers to the web.

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  13. Re:Why .mobi? [OT] by tomhudson · · Score: 2, Funny

    Howabout dick.mobi? Make for some funny reverse lookups "in mobi dick".

  14. They should have used... by cataBob · · Score: 3, Funny

    They should have went with .stupid instead.

    1. Re:They should have used... by I_can_not_believe_I_ · · Score: 2, Funny

      Umm, last I checked .gov is still a valid TLD.

  15. Why make this a TLD? by Experiment+626 · · Score: 4, Interesting

    Why should this be a top level domain? It seems like "mobi.slashdot.org" would work just as well as "www.slashdot.mobi", with the added advantages to Website operators of not having to maintain a separate domain, and to users of knowing for sure that the former is actually affiliated with the "slashdot.org" domain (less fake sites, phishing, etc.). So what are the advantages of the TLD approach that caused this to get approved?

    1. Re:Why make this a TLD? by Anonymous Coward · · Score: 2, Insightful

      So what are the advantages of the TLD approach that caused this to get approved?

      More money for ICANN.

  16. What?! by Voltronalpha · · Score: 2, Insightful

    Is there any real reason they couldn't have done .M or .MOB or .MBL Or anything that didn't have Fscking 4 characters?!

    --
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  17. Ramblings by RAMMS+EIN · · Score: 3, Interesting

    Nice. Yet another TLD without a purpose. Everybody wants the .com anyway; the rest just adds confusion. Was it .com, .net, .org, .fr, or .mobi? And yes, this does lead to real problems with real people.

    Also, what I find much more important than the TLD, when are mobiles going to be truely usable as web clients? With PDAs, the usability is pretty good, and properly built websites run on them without a problem. But with mobile phones, access is problematic. Most don't support XHTML, which means pages must be made in the WML format, which is just a complete abomination. It does away with all the meaningful structure of HTML, allegedly to make things simpler, and then adds a whole lot of complexity with its scripting language. And then most phone's HTTP implementations is horribly flaky - fragmenting the headers will cause many phones to not render the page.

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  18. Multiple Function buttons by bdcrazy · · Score: 2, Informative

    My cell phone is an older verizon phone (don't know exactly, bought it cheap early last year) and it has a button where you can click it once, then choose 1 to add .com, 2 to add .edu, 3 to add .org. It wouldn't be too hard to add a 4 .mobi 5 .biz 6. info, and you wouldn't have to worry about it?

    --
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  19. Stop complaining - start fighting by null+etc. · · Score: 2, Funny
    Despite fierce criticism from Tim Berners-Lee

    Tims Berners-Lee complains about this... Tims Berners-Lee complains about that... For the father of the web, this guy does an awful lot of complaining about it.

    Sometimes, the father needs to take his child down. I think he needs to take more extreme actions. Like domain terrorism, or something.

  20. Re:The New Deal: A TLD in every pot! by timeOday · · Score: 2, Insightful
    How long until .coke and .pepsi are top level domains?
    I think that's a good suggestion. Let's do away with TLD's - .com, .net, and .org, since they are useless, and just have http://slashdot./ People who want subdomains could still do so of course.
  21. Was that the point of wap? by grahamsz · · Score: 2, Informative

    WAP is very quick to type on a cellphone... i always assumed the acronym was chosen for that purpose.

  22. So Bass Ackwards!!! by ICLKennyG · · Score: 2, Insightful

    Not only did they put a 4 letter TLD - on a device where it's important to have short URLs but on most ABC phones, it would require 6- pause - 666 - 22-444 8 key presses and a pause!!!!! My suggestion, in just 3 seconds of thinking I came up with 6-7-9 MPW which would give you mobile phone web.

  23. Alternative Registrations by buckhead_buddy · · Score: 2, Informative
  24. Why is TBL mad? by LionKimbro · · Score: 4, Insightful

    He says it will devalue existing domain names.

    Okay, so: What's wrong with that?

    These are mnemonics, not currencies.

    Their intent was never to be a currency. Just mnemonics.

    If you are buying up names because you think they'll be valuable later on, you're doing something dumb. The names system doesn't owe you anything. You aren't owed a profit on names.

    Let the names be plentiful.

    1. Re:Why is TBL mad? by normal_guy · · Score: 2, Insightful

      Not devalue as in currency, devalue as in their usefulness. Further diluting the TLD pool only results in more confusion for customers and more money for registrars.

      --

      Linux: Free if your time is worthless.
  25. A plug for my company here by ChiralSoftware · · Score: 2, Insightful
    (Warning, company promotion here.)

    The device detection problem is a big one. Tim is right on this. URLs are how we identify sites that we want to go to, not how we identify content. There should be one URL for all content types and the site should do the right thing for the device.

    That's a complicated problem. There are about 1,000 different mobile devices currently in use. Keeping track of them, and the different types of content they need, is tough.

    Most devices can handle one of four different types of content:

    • Full HTML: desktop computers, etc
    • Mobile XHTML: newer phones
    • WML: older or mid-range phones
    • cHTML: DoCoMo i-mode phones in Japan
    Within these four basic types, there are still more questions:
    • Screen size: How big should images be
    • Image types: PNG, GIF, JPEG, or WBMP?
    • Media types: can it play videos, etc?
    • Java types: MIDP1, MIDP2, DoJa, or perhaps even J2SE?
    There's no way to make this work without some specialized software help. One tool is the free open-source WURFL. Another tool is, of course, our own DeviceSource and Mobile Web Module.

    Creating another domain shifts more work to users (in the form of marketing the other URL, remembering it, using it). Users shouldn't have to do work. Tools should do work.

    Anyway, if Slashdot ever wants to get a license to our software to have a mobile Slashdot you can read on the phone, contact us: info@chiralsoftware.net.

  26. Re:Was something wrong with .MP? by AddressException · · Score: 2, Informative
    There is already a mobile-TLD... was there something wrong with .MP?

    Yes, that's a ccTLD, not a gTLD.
    All you people in Northern Mariana Islands, Tonga, Western Samoa etc... can kiss my ass you money grabbers!
  27. Why this is a bad thing by Spydr · · Score: 2, Insightful

    Why this is bad has been covered before...

    Tim Berners-Lee talked about it over a year ago, and many other people have covered the reasons why it's bad.

    The main reason being that creating top level domain names for specific devices is dumb. Cell phones / mobile devices may be hot shit right now, but what happens in 10 years when every device we own had access to the web... will we get a .toaster tld? what about .fridge or .car?

    User agents have content negotiation and identify themselves for a reason. that is what should be used, not the TLD to determine content.

  28. Wrong by the+grace+of+R'hllor · · Score: 2, Insightful

    It's not a location, unless you foresee a great number of mobile webservers. I live in the Netherlands, but I don't just surf the .nl web. Just because I'm using a mobile device doesn't mean I should be restricted to .mobi. My laptop can render HTML just fine. So far, TLDs reflected the type of business, second-level-domains the name of the business, and third-level-domains the service offered by the business (e.g., mail., www., etc)

    Now, all of a sudden, the device you use determines the which domain you must go to. So there's an http://www.icann.com/, but rather than having mobile.icann.com (which is appropriate in the old scheme) you now have either www.icann.mobi or just icann.mobi.

    What does this do for businesses? Well, they'll have to register another domain, otherwise there will be squatting and problems when you finally DO want mobile services. And with a whole lot of businesses that's a whole lot of extra annual cash.