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HP Invents A New Way To Print

Sushant Bhatia writes "Forbes is reporting that HP is introducing new technology in its inkjet printers that should help the company and consumers save time and money. If successful, the strategy may alter the economics of the printer market. The new inkjet platform, which will initially be geared toward the high end of the market, will incorporate the print head in the printer itself rather than in the ink cartridge. It means cheaper prints for consumers (about 24 cents per photo print) and faster output. HP says it has more than halved the time it takes to print a 4-inch-by-6-inch photo, to 14 seconds. The press release from HP has details on the new technology."

23 of 436 comments (clear)

  1. Photolithography by Short+Circuit · · Score: 5, Informative

    Print-head-in-printer has been around for a long time. The advance they've made is using photolithography for more of the construction process.

    1. Re:Photolithography by Reaperducer · · Score: 5, Funny

      So did my Commodore MPS-802 in 1985.

      I think the big story is that HP's invented a combination Wayback Machine and Reality Distortion Field.

      --
      -- I'm old enough to have lived through six different meanings of the word "hacker."
    2. Re:Photolithography by bev_tech_rob · · Score: 4, Interesting

      $.24 per copy??? Shoot, I can just put my photos on a CD-R after cleaning the pictures up and print them out at Walgreens for .19 a photo, and they look better! Have seen very few inkjets approach 'photo quality' output.

      --
      You're messin' with my Zen Thing, man.....
    3. Re:Photolithography by Drachemorder · · Score: 4, Insightful
      "why print photos when there are such cooler ways to display them if you want to"

      Some of us have kinfolks who can barely turn on a computer, much less look at pictures on one. They aren't happy unless I give them something on paper.

    4. Re:Photolithography by gessel · · Score: 4, Insightful

      ...woo hoo... what an advance:

      Merrill's Steven Milunovich believes the new technology makes HP more competitive, and that "the foundation for longer-term price competition is evident." In a research note, he said that competitors may be pressured to introduce similar photolithographic capability. While HP claims to have a years-long head start with the technology, Milunovich says it may take that long for HP's new technology to trickle down to mainstream price points. - Forbes

      Oh yeah, do that research Forbes... later heard to say "duh... what's google?"

      Canon Full-photolithography Inkjet Nozzle Engineering (FINE) uses a high-performance 1,856-nozzle print head that ejects precise, consistent droplets as small as 1 picoliter, resulting in beautiful photos with virtually no detectable grain.

      Frobes might also have check Amazon for those prices:

      Refills of HP's new color Vivera ink cartridges will sell for $9.99, while older color ink cartridges can run $30 or more.

      Canon BCI-6BK Black Ink Tank $9.99.

      It'd be one thing if maybe the exact key words weren't so easily googled...

      Fact checking, a lost art.

      Canon's print head is not "built in" to the printer, meaning they've even developed a non-disposable printer too! Of course that's done really well for them...

      Survey results show that 85.6% of respondents reported they would most likely purchase an Epson printer, while no other vendor reached even 7%.

  2. All Carley's Fault by AKAImBatman · · Score: 4, Funny

    I blame Carley for this concept seeing the light of day. If she hadn't left the company so abruptly, such innovation technology would have been soundly buried, the employees sacked, and the tech developed by a competitor. Instead, HP is producing equipment based on this!

    It used to be that you could count on HP to produce absolutely nothing of interest and sap up every failing tech company on the market. What is the world coming to?

  3. My prediction by njfuzzy · · Score: 4, Insightful

    HP makes their money off of ink, not printers. My prediction is that this will allow them to produce cartridges more cheaply, but they will still charge as much for them.

    --
    My Photography - http://ian-x.com
    The Deathlings (comic) - http://thedeathlings.com
    1. Re:My prediction by jfengel · · Score: 5, Insightful

      I think it's more likely they'll produce them for a fifth as much, and charge half as much. They'll still look great compared to the competition, the actual price per photo goes down, and they make a bundle.

    2. Re:My prediction by buckhead_buddy · · Score: 4, Insightful

      Putting a part that's subject to significant wear and tear into the printer itself suggests to me that their goal is making the printer a disposable device that's consumed and replaced just like printer cartridges are.

      The photolithography tech in the printer sounds interesting (and probably heavily protected with patents) but it sounds like the value to a consumer like me may not be significant when all costs for purchase and replacement are considered over a three year term (or thereabout).

    3. Re:My prediction by gadgetbox · · Score: 5, Insightful

      It's not news...it's a carefully placed ad in Forbes. If you dig deep enough, you'll find that there is a PR company behind the "story" being published in Forbes. HP pays the company to convince various "news" outlets to make their press release appear to be news. /. is merely contributing to that by providing more free advertising. Real news reporting is practically dead....

  4. The Best Way To Print... by nokilli · · Score: 5, Insightful

    ...is to not print at all. I haven't had a printer for a decade now, and those two or three times that I've missed it were easily remedied by a trip to a Kinko's or some such similar service.

    I have to believe that with the greater reliance on web and email for communications, along with bigger and better monitors, that most of the rest of you will cease missing their printers as well within the next few years.

    So HP invented a new way to print, just it time for nobody to care.

    1. Re:The Best Way To Print... by Golias · · Score: 4, Funny

      Although I realize you mean documents, Walmart lets you upload photos for printing and pick them up at the store. It's pretty slick.

      Being able to upload documents to a store's printer to pick up later is a great idea... but better still, if you have a printer/fax, then you would not even need to go pick them up, because they could fax them to you and save you the trip! :P

      --

      Information wants to be anthropomorphized.

  5. Informative Article by vmcto · · Score: 5, Informative

    Nice article about the new system and printer here.

  6. Print head in the printer itself? by Alyred · · Score: 5, Informative

    How is this "inventing" a new way to print? Hasn't Epson been doing this for years in their printers?

    I know when I replace my printer cartridge on my Epson I just replace the ink, unlike the old HP I used to have where I replaced the head every time.

    Of course, this might be a new thing for HP to sell new printers, as when the ink dries in the head the whole printer has to be replaced. One of the downsides that we've always had to deal with in an Epson.

    -Alyred

  7. Ouch by Spackler · · Score: 4, Funny

    So now will the whole printer expire instead of just the ink cartridge?

  8. Ink Prices? by abcxyz · · Score: 4, Funny

    Most of the complaints against HP printers surrounds their replacement cartridge prices. Looks like, from the Forbes article that the new ones will be in the $10 price range. Curious to see how they turn this into their new cash cow. (Maybe 6 really, really low-capacity cartridges?)

  9. ..and Gates invented the PC. by teknickle · · Score: 4, Informative

    Epson has had print heads in the inkjet printers for a long time. That's why the ink cartridges are only $7 retail (I got a dozen for ~$15 on ebay).

    Canon used to have theirs seperate from the little ink wells so that you could replace the heads independent of each other.

    The 'heads' are just micro-voltage actuated valves. The ones built into cartridge heads have short lifetimes (hence why you shouldn't refill more than 3 or 4 times). The quality of heads in the Epson are much sturdier, but then you waste alot of ink trying to purge clogged valves.

    I used to work on a LARGE printer (printed directly to custom cardboard boxes). The printheads were made by Marsh printing (~400 just to have them repacked) and was bigger than my fist. (can you see me clenching).

    Anyway, not a new idea. Just a 'new specific implementation'.

  10. Please stup the marketing! by imsabbel · · Score: 4, Informative

    Come on! "New Way to Print" my ASS.
    This is just corporate newspeak saying "we are taking over the technique our closest competitors have been using since 1995".

    Single ink tanks&co arent innovative in any way. The same with permanent printing heads. It was just HPs idea of product marketing up to now to maximize running costs by making everything disposable.

    --
    HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
  11. Canon is better than both by WD_40 · · Score: 4, Informative

    Canon has a printhead that is seperate from the ink carts, but also replaceable if it gets fouled up, thus allowing you to replace only the parts that need it.

    --

    "With sufficient thrust, pigs fly just fine." -- RFC 1925

  12. Printing changes by jfengel · · Score: 4, Insightful

    Except that people use printers diffrently now than they used to.

    The biggest change is that you really can print photos at home now. Ten years ago that wasn't practical. People like having physical copies of their photos for an album, and you just can't replicate that with a screen. There are services that let you do it online, but a lot of people like the control that they get from having it right there: they can choose the paper and do a lot of tweaking right at home.

    In addition, new kinds of paper have opened up new opportunities to use your printer: bumper stickers, tee shirts, even tattoos. You can't get those at Kinko's.

    So I'd hardly say that nobody cares. In fact with the digital cameras many people care more than ever. (Not to mention that most schools still won't accept your homework on a CD-ROM.)

  13. Yes, what IS new about this? STARTED this way. by Ungrounded+Lightning · · Score: 4, Informative

    How is this "inventing" a new way to print? Hasn't Epson been doing this for years in their printers?

    Heck: The first inkjet printer I ever dealt with was back in the early '70s, when they had just been invented. It was a prototype with a spinning drum holding the paper, a carriage with the ultrasonic-driven spitters, and three bottles hooked to the carriage by flexible tubes.

    Quite an advance at the time. B-)

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  14. HP product degradation by AtariAmarok · · Score: 4, Funny
    "Don't worry, this is HP. They'll make up for it somehow, probably by raising the price of ink even higher. And as an added bonus, they'll make their printer drivers even more unstable and difficult to install."

    Trends, huh? Just like their making the printers with bizarre hump shapes so you can't set anything on top of them. The wide black mouth of the 5550 printer gapes and laughs, like some sort of plastic ink-guzzling sinister giant clam: "Yes, you have IRREVOCABLY lost this desk space!" This is an example of outright poor design: form defeating function. Canon is at least as bad.

    --
    Don't blame Durga. I voted for Centauri.
  15. Laserjets are worthless for photos. by RedBear · · Score: 4, Informative

    They will just jack up the ink price further to make the final price even again. Makes me think the whole reason the head was on the cartridge was to make thirdparty cartridges difficult to make or copy.

    We should all be exclusively using laserjets anyway, why is anyone happy the inkjet technology has a new lease on life?


    Where I work we have a $2,400 HP color laser printer. I also have experience with a color laser printer at a local university that I'm sure cost about twice that much. Both are absolutely worthless for printing photos. Any $50 inkjet photo printer can kick their ass for photo printing, not on speed or cost but on how the prints look. The worst inkjets I've ever seen didn't print photos as badly as the laserjets do.

    Graphs and charts? Sure, go color laser, if you can afford the initial investment which will be around $500 at a minimum. Laserjets are great with big blocks of color, and cheaper over the long run. But a $99 Epson inkjet that uses Ultrachrome inks will get you an archival quality photo print with incredible color gamut and accuracy, and should last 70-200 years depending on what paper you use. If you print 8x10 or larger most of the time it's also cheaper than using a commercial photo printing service.

    For monochrome and non-photo color business printing, laserjets all the way. For home and business photo printing there really isn't an alternative to inkjet besides dye sublimation, and dye-sub printers are expensive and very inflexible, plus studies show that dye-sub prints fade almost as fast as most inkjet prints.

    It's all about using the right tool for the job.