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Bill Gates Swears Vow Against 'Son of iPod'
Future Linux-Guru writes "The LA Times is running an article on Microsoft's efforts to preempt any single manufacturer from dominating the online video market. Among the scarier revelations is the development of AACS, a new already approved security system designed to prevent piracy on HD DVDs, which subjects users to forced upgrades." From the article: "Whichever way it shakes out, Gates vows not to play the victim in 'Son of iPod.' After learning a hard lesson in the digital music business, 'we're really having to work more closely with partners in the hardware industry and content industry, to really think through the whole end-to-end experience and make it better,' Gates said. 'That's where we've done our mea culpa. We are fixing that.'"
So, what's the son of iPod going to be called?
e-Sus?
Microsoft's efforts to preempt any single manufacturer from dominating the online video market.
I think he means "any OTHER single manufacturer". I'm sure Microsoft will be just find and dandy if THEY were the single dominating online video provider.
"Leo Fender was in a 'state of grace' when he designed the Stratocaster." -- Paul Reed Smith
because everyday it seems the "customer" isnt the person who buys the product
Not parse this sentence does.
I expect that ultimately customers will decide that DRM and related tech will fail. There will always be new companies and new products that can break into a market that is underperforming for people's needs and wants. Particularly in the age of blogging, this type of breakthrough is getting easier: access to publicity is much much lower. The big companies like MSFT etc. all are probably quite afraid of this... and therefore trying to come up with anti-competitive schemes. Some of these schemes are technology based, some feature based, and some legislative. Only the legislative schemes should be feared. All the others can be fairly easily defeated by consumers. As for the legislated schemes of protection, even those can be circumvented by sufficiently interesting innovation. The problem there is keeping ahead of the legislative encroachment. In the software world, open source is a great way to do this. Hardware-wise it's a bit more difficult.
Helping with organizational effectiveness is our job.
obviously bill gates doesn't know that "mea culpa" translates to "my fault" and thus the sentence "we did our mea culpa" is wrong. tztztz
See pictures of tits
Is the son of an iPod an iPea?
Microsoft Taking a stand against monopolys
The only things certain in war are Propaganda and Death. You can never be sure which is which though
"we're really having to work more closely with partners in the hardware industry and content industry, to really think through the whole end-to-end experience and make it better"
work more closely -> control
think thorugh the whole experience -> control
make it better -> abuse our vertical dominant position
\u262D = \u5350
Essentially what you have is a collection of the biggest egos in the world trying to collaborate on a single project which will affect the entire movie industry as well as the customers who buy those movies. And the studios in question not only have a history of fighting each other tooth and nail, but of going head-to-head with Microsoft whenever they get the chance.
Conspiracies between megalomaniacs rarely end well.
Max
My god carries a hammer. Your god died nailed to a tree. Any questions?
Well all the current state of DRM on DVD did for the movie industry is allow them to force you to watch a bunch of bullshit trailers for other movies before you can watch the one you purchased. Every time.
Cute. Hope that works out for you. Guess what system I won't be buying.
What exactly is the problem with all of these supposedly highly-intelligent but obviously completely brain-dead (not to say stupid) CEOs? If you put annoying copy protection stuff on your media or try to force people to do any other sort of crap like that, they will simply take their money to the black market. This is the lesson of online music. You will not have total control over the media, because the people with the money will not accept that. End of story.
The only CEO on the planet who seems to understand this is Steve Jobs. Yes, iTunes has various limits, but they are so wide that 95 per cent of the people don't give a damn because they never encounter them: If I want to share music with my kid sister, I can. So what if I can't share it with 200,000 other people on the Internet? This, not any clever usability stuff, is why iTunes has 80 per cent of the market. Just why is this so hard to understand? Is it something that happens to your perception of reality once you earn more than a million dollars a year?
Oh sorry, I meant a million dollars a month, of course. Though Gates at least gives billions to charity.
Anyway, this looks like another great idea from the people who brought you the talking paperclip and tried to force-feed us push technology. No wonder Apple is selling computers as fast as they can build them.
Why not just come out and say it, Bill?
"No one should make money but me!"
Gates' problem is that he measures success by the stock value of MSFT. I guess that's all he could do, and I don't know him so I don't mean to judge him, but that's where his problem is.
Ask if your customers are happy, not if your shareholders are.
Ask how people want their online media, and see if you can make a dime or two selling them software to help. Don't ask how you can keep someone else from getting people their media.
He seems to get it backwards, every time.
Raise your children as if you were teaching them to raise your grandchildren, because you are.
I fully expect Microsoft will take the same sort of route they have always taken, by focusing almost exclusively on selling their vision to content producers, rather than focusing on making a product that appeals to the market (and watching as the content producers hop on board).
Apple have been successful with their music store because of course they have made it easy for novice users to access, purchase and manage content. The Microsoft media player is in stark contrast a hideously confusing application as far as most people are concerned, and is an excellent example of why Microsoft will not succeed unless they radically change their approach (which on past form, I do not expect they will).
Getting buy-in from publishers is essential in the long run, but by pandering to them to the extent Microsoft have done (in an attempt to get them on-board), all semblance of a marketable product has been lost, because the focus has been on building a product they want to produce, rather than on one people actually want to buy.
Even if all the major content production companies vow to get behind a Microsoft devised solution, consumers will just largely ignore it and continue to rely on established ways of getting content (either legal DVD's or illegal P2P downloads) until they are offered something they are actually comfortable using.
You have to wonder what's wrong with Microsoft's corporate structure when, with their vast resources and many talented people, they can't even build a useable media player (let alone content delivery and management system). It's so tragic, it's funny.
is where it will fail. Right now i can pipe most things i watch onto the bedroom mini LCD. I dont imagine that an end to end DRM solution will like this much, never mind the video senders etc ppl use. how does this add up to an improved customer experence if i can only watch on approved hardware?
I don't think MS will be able to engineer a position where they are the only technology route to this new type of content. Intel are part of the cadre of vendors working on this, and with Apple working so closely with Intel now, any hooks into this new technology will also be available to Apple (subject to the appropriate licensing deal). And you can bet that Jobs isn't going to sit back on his laurels and watch this unfold without getting in on the act. MS will have to share this market with Apple at least. Though where this leaves the Linux distros I don't know.
There won't be anything we won't say to people to try and convince them that our way is the way to go.
g ates.html h tml
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In the decade ahead I can predict that we will provide over twice the productivity improvement that we provided in the '90s."
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Let's face it, the average computer user has the brain of a Spider Monkey.
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Microsoft programs are generally bug-free. If you visit the Microsoft hotline, you'll literally have to wait weeks if not months until someone calls in with a bug in one of our programs. 99.99% of calls turn out to be user mistakes. I know not a single less irrelevant reason for an update than bugfixes.
The reasons for updates are to present more new features.
(sources)
http://www.brainyquote.com/quotes/authors/b/bill_
http://www.antioffline.com/HUM/bill.gates.quotes.
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Hey, you've got DRM on your DVD's and MOST people barely notice it.
Except of course when they reach the FBI warning and can't fast forward past it. And as much as my wife bitched about the annoyance of having 8-10 tracks prior to the movie, she's come to accept it because.... EVERY DVD has it.
So down the road, when we're force to buy a new monitor with our new computer, well, we won't think much more about it than we do when we get a new phone with our cell plan.
The only way this is going to fail is if the companies can't hack out a good standard. If it becomes too much of a hassle, THEN it will fail. If my new monitor won't work on a different computer that's also new, or if I'm severely limited by monitor choice, that MIGHT make enough of a difference for me to choose another alternative. But I doubt it.
No one wants to buy into a crippled system and consumers are getting more savvy to these type of things. I hear enough complaints about the regional encoding in DVDs and players and the market found a way aroud that (region 0).
Sadly, while people are too lazy to vote/voice against things like DMCA, they still vote with their dollars.
iTunes is an example of a system that provides assurance to the music industry while being flexible enough for consumers to use - like being able to share music with friends.
Napster on the other hand is a more inflexible model and also seems like a traitor in some respects:
http://p2pnet.net/story/5521
The thing also with HD DVDs is that right now the DVD is an entrenched market that's good enough for most people. Most people don't even own the right TVs to make use of the enhanced resolution. So what is the incentive to move away from DVDs? Hell, VCR's had good enough resolution but the killer was the ability to go anywhere in the movie like a CD (and the smaller size of discs).
If people percieve that HD DVD's or PAIDFOR online downloads are severely restricted, what incentive do they have to move away from DVD?
Resolution they can't take advantage of/notice in most cases? 1 hour wait times until the hour long FBI warning goes away because it stops all those pirates? Compulsory previews?
Several people have already posted about the irony of Bill Gates complaining about another company's monopoly. But I find it amusing that after years of attempts to sell music online, by companies from all over the spectrum, people seem to have chosen Apple's iTunes for its sheer end-to-end simplicity without introducing annoying DRM that gets in the user's way. Because of that, the market has rewarded them with most of the business. In other words, if they are now a monopoly, it's due to customers choosing their product, unlike Microsoft's monopoly, which was created through exclusive deals with hardware manufacturers and technological lock-in.
rooooar
While Bill Gates is thrashing about in frustration because the online music market didn't bend over and do the usual market submissive act to Microsoft, I'm pretty sure he's going to lose the next market, video, as well. Bill Gates' biggest problem is that he hasn't realised, in 10 years of OS dominance, what ease of use is. Sit Mac OSX and WindowsXP next to one another, and note the difference after a short while. He just doesn't get it.
The same thing with DRMed WMP files and the really bad interface on WMP, where Microsoft thinks it is doing the users a favour by allowing all sorts of skins to be used. Compare that with iTunes' simplicity.
Steve Jobs may be an arrogant prick who deserves a kick in the balls by all the people he's insulted over the years, but he's right on the money when it comes to understanding what the market and above all, the consumer, likes: simplicity.
99% of the world neither cares nor knows what DRM is or how their phone or iPod works. All they really want to do is simply put some songs on the device and press play. They don't care about wireless, bluetooth or whatever. The iPod's simplicity is why it stole the market from Creative, not because of features, and Creative's executive are still moaning about how their devices have more features.
The video device from Apple will be the same, and will fit in just as easily with Apple's online store as the iPod does.
And Microsoft will still be flapping about like a fish out of water, and Bill Gates will still be promising to defeat Apple.
How about an end-to-end experience in which I "buy" a video, I "own" it, it is then "mine" to use as I wish, I can "keep" it as long as I like, I can "play" it over and over again, I can "fast forward" or "rewind" to any portion of it it at any time, I can use any player I like from any manufacturer, and I can "lend" it to a friend... ...you know, just like VHS?
Doesn't seem hard to grasp or difficult to implement.
Unless (gasp!) he's lying about the end-to-end user experience really begin their main concern.
"How to Do Nothing," kids activities, back in print!
Take DRM, Microsoft isn't probably that interested in it, however the music and film industries are and Microsoft sees the fact that getting them on board will help to ultimately boost it's bottom line.
These music and film companies want to sell content to customers over the internet and to their PC, but they don't want any chance of potential piracy. Microsoft is activily courting their requirement, not because customers want to do less with their content, but because MS can turn to those companies and say "hey, you complained that computers were insecure, but Longhorn means you can sell secure content and we are here to help you achieve that".
Microsoft's biggest advantage is that when Longhorn comes out, it will be pre-loaded onto computers and when Bob gets downloadable video content for his PC, Frank will want some of that too although he'll find that XP just doesn't cut it and he has to upgrade.
Look to the money. There are huge amounts to be made in music and video downloads, however Microsoft has to include functionality (DRM) into their computers to be able to persuade those companies that their content isn't copyable otherwise they'll never dip their toes into that market. When they do (through the assurances of Microsoft that the PC can ensure secure content stays secure) I can only assume that they'll also have to use a MS subscription based service to serve that content and all the associated licence fees for wrapping their content into the MS DRM.
In short, including DRM in Longhorn opens up another market for Microsoft to dominate. They'll force people who want to have downloadable video to upgrade and also gain licencing fees from their DRM solution used by the content providers under the illusion that their content really is secure.
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Apple has proven that (for music at least) large profit isn't to be had.
It hasn't?
Apple quarterly profit surges on iPod
iPod pumps Apple profit
Apple profits, revenue up again
Apple sings on iPod sales
You can say it's an iPod vs iTunes on money. But one is worthless without the other really. The same is true of the new competing DVD formats, either of which would be useless without the content.
Seems to me that MS is pushing the desktop OS into the TV os market with Windows Media Connect and XBox. Oh yeah, video is well within their sphere of domination dreams, even if it's licensing a dominant platform technology to a content provider... and really, that's what Gates is saying here. As for Apple, if you look at total profits at Apple, music just may be more profitable for them than computers in the future.
I8-D
We control the vertical.
Who knew they were talking about markets?
It's the land of the brave, and the home of the free
Where the less you know, the better off you'll be.
So actually, the Digital Restrictions being Managed by Apple, MSFT, and the record and movie houses is leveled directly at you, not the black marketeer.
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Given enough personal experience, all stereotypes are shallow.