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Net Marketers Worried as Cookies Lose Effectiveness

Saint Aardvark writes "The Globe and Mail reports that Internet marketers are worried about the decreasing persistence of cookies. Almost 40% of surfers delete them on a monthly basis, says Jupiter Research -- a fact one marketers attributes to incorrect associations with spyware and privacy invasion. United Virtualities' Flash-based tracking system is mentioned as a possible substitute...though they don't mention the Firefox plugin that removes them, or talk in any meaningful way about why people might want cookies gone. Still, the article is a good overview of life from the marketer's perspective."

13 of 556 comments (clear)

  1. Personally... by Shadow+Wrought · · Score: 3, Funny

    I blame the Atkins craze for the sudden diminishing of cookies. On a side note, as a general rule, I'm pretty happy with any behavior that makes marketer's lives more difficult. Just one of those rules of thumb.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  2. Belly size by AutopsyReport · · Score: 1, Funny

    Judging by the size of the average American belly, I can't see how cookies have lost their effectiveness.

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    For he today that sheds his blood with me shall be my brother.

  3. Cookies are a SOMETIMES thing! -- Cookie Monster by Anonymous Coward · · Score: 1, Funny

    Even the Cookie Monster on Sesame Street has been forced to admit, "Cookies are a SOMETIMES thing!"

  4. Re:Yes, yes it does. by justforaday · · Score: 5, Funny

    Have you SEEN their editing abilities?

    They have editing abilities?

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    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  5. Tony Soprano said it best. by base3 · · Score: 2, Funny

    "That cookie shit makes me nervous."

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    One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
  6. Re:The other side of things. by Loonacy · · Score: 5, Funny

    Because IP addresses don't go that high, duh.
    (Although I completely agree with the general idea.)

  7. Re:The other side of things. by justforaday · · Score: 2, Funny

    Because obviously somebody is spoofing their IP address...

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  8. Re:Marketer's perspective? by Shadow+Wrought · · Score: 2, Funny
    Oooh! Something shiny! ...

    Wanna buy it?

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  9. Re:Tracking customer behavior by Anonymous Coward · · Score: 2, Funny

    agreed. Best Buy has been doing this for some time. The clerk said she had to have my phone number and I said that she didn't. Turned out she was wrong and I was right. Still left the store without purchasing.....oh shit!

    Duh!!! She was asking for my phone number!!!

    **Idiot**

    Gotta get back to Best Buy.

    Later

  10. Re:Tracking customer behavior by Just+Some+Guy · · Score: 2, Funny
    Boy, you sure showed them.

    Here's how I handle it:

    Cashier: May I have your phone number?
    Me: Sure! It's $(friend's ex-wife's phone number), and I'll love to hear more about other promotions you may have in the future.

    --
    Dewey, what part of this looks like authorities should be involved?
  11. Re:Why not? by TCM · · Score: 2, Funny

    You got a +4 insightful for not reading the post you were responding to???

    You must be new here. :)

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    Of course it runs NetBSD. BTC: 1NT7QvbetmANwaMzhpVL6
  12. Re:Tracking customer behavior by hawkeyeMI · · Score: 2, Funny

    Why do you have your friend's ex-wife's number? Or maybe that's why she's his ex-wife.

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  13. Re:Tracking customer behavior by Just+Some+Guy · · Score: 3, Funny

    Found it on the bathroom wall. It's common knowledge in these parts.

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    Dewey, what part of this looks like authorities should be involved?