Net Marketers Worried as Cookies Lose Effectiveness

Saint Aardvark writes "The Globe and Mail reports that Internet marketers are worried about the decreasing persistence of cookies. Almost 40% of surfers delete them on a monthly basis, says Jupiter Research -- a fact one marketers attributes to incorrect associations with spyware and privacy invasion. United Virtualities' Flash-based tracking system is mentioned as a possible substitute...though they don't mention the Firefox plugin that removes them, or talk in any meaningful way about why people might want cookies gone. Still, the article is a good overview of life from the marketer's perspective."

Comments

Sigh, when will marketers actually read Kotler?

[TERdON]

Standard marketing litterature at the universities:

Philip Kotler et al: Principles of Marketing.

There is ONE thing you should learn of that 850 pages book:
4P: Product, Price, Promotion, Place .

If you don't have all of them, you aren't going to get your product sold - unless the rest of the market is even worse. When are actually "marketers" trying to get me to buy their products with something else than Promotion (ie commercials)?

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#ifdef Flame_RIAA
The record companies are among the worst here. They only have one right, and three totally wrong. They do get the "promotion" part. But the other three...

Product: we want decent non-DRM digital files, not plastic pieces or DRM shit.
Price: Too expensive. Pirating is gratis (except for the unusual catch of **AA).
Place: You insensitive record company clods, we want to buy our music online, with instant delivery through download!
#endif