Net Marketers Worried as Cookies Lose Effectiveness

Saint Aardvark writes "The Globe and Mail reports that Internet marketers are worried about the decreasing persistence of cookies. Almost 40% of surfers delete them on a monthly basis, says Jupiter Research -- a fact one marketers attributes to incorrect associations with spyware and privacy invasion. United Virtualities' Flash-based tracking system is mentioned as a possible substitute...though they don't mention the Firefox plugin that removes them, or talk in any meaningful way about why people might want cookies gone. Still, the article is a good overview of life from the marketer's perspective."

Comments

Marketer's perspective?

[Profane MuthaFucka]

a good overview of life from the marketer's perspective

I'll be interested when the overview of life from the marketer's perspective is "OH GOD IT BURNS IT BURNS MAKE IT STOP PLZ!!"