Yahoo to Launch Blog Ad Network

Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET. The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."

Comments

Microsoft won't be too far behind ...

[xmas2003]

Any bets on when the Redmond gang will offer their Ad network?

Re:Guess I'll be signing up

[b0r1s]

Probably for "test" clicking your own ads. It's happened before. That $0.07 really hurts Google's bottom line.

Now the real test i their content matching

[Serveert]

this is what differentiates adsense from everything else. The tech they acquired from applied semantics works very well as you can see by the success of adsense. It parses websites, figures out their meaning then finds corresponding ads. Not such an easy process.

Yahoo's beta of this showed that their way of doing this is lacking, hopefully they improved it.

Re:Formula for success

[enrico_suave]

" Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!"

As much fun as it is to piss on yahoo as the "old and busted" and google as the "new hotness"... Yahoo has made some interesting forward thinking purchases lately... like flickr and Konfabulator

*shrug* YMMV, and I'm no yahoo apologist/fan boy... just saying not all that glitters is google.

e

Re:Why not both?

[TheAwfulTruth]

Somehow that doesn't really seem to sit well with the "do no evil" bit...

But maybe that's just me. Then entire AdSense BS stinks of evil already.