Slashdot Mirror


Death of Cookies, Spyware Greatly Exaggerated?

securitas writes "The New York Times' Bob Tedeschi interviews several Internet marketing leaders who debate recent reports that Internet users are deleting cookies en masse and causing serious problems for advertisers. Among the interviewed is Eric Peterson, co-author of the Jupiter Research report that claims 39 percent of Internet users delete cookies. Slashdot has recently had stories about this supposed trend in June and July. A shorter version of the article at IHT. Who is telling the truth and who is deleting cookies? Are you?"

31 of 498 comments (clear)

  1. Yes by It+doesn't+come+easy · · Score: 5, Interesting

    [...]who is deleting cookies? Are you?

    Routinely and automatically. I don't need any help in remembering my ID, password, or credit card number, thank you. And I don't want any company tracking my every move on the net just so they can turn around and sell information about my personal habits, whatever those habits may be.

    Here's a challenge for all the companies (and individuals) out there who think it's perfectly acceptable to track and profit from every personal detail you can get your hands on of the people who interact with you. I'll let you track and profit from everything I do if you let me track and profit from everything you do. Complete discloser in both direction. Anything less is unacceptable.

    --
    The NSA: The only part of the US government that actually listens.
    1. Re:Yes by soma_0806 · · Score: 5, Insightful

      Here's a challenge for all the companies (and individuals) out there who think it's perfectly acceptable to track and profit from every personal detail you can get your hands on of the people who interact with you. I'll let you track and profit from everything I do if you let me track and profit from everything you do. Complete discloser in both direction. Anything less is unacceptable.

      I think there is an even better solution. The only reason I have a problem with the whole cookies thing is that what is being taken from me has a commercial value. If the people collecting my preferences can sell them to larger companies or profit by them by tailoring product lines and advertising, then money is being exchanged for my opinion.

      If money is being exchanged or made from my opinion then the one individual that most deverves some or all of that financial gain is the original owner of the opinion/preference (me). However, through the cookies scheme, I'm the only one not getting paid.

      If I own something that has value and someone else takes it and prevents me from profitting myself from it, that is theft, plain and simple. I don't want someone else's prefences in exchange for mine. I want the monetary value of my opinion.

    2. Re:Yes by SB5 · · Score: 5, Funny

      "I want the monetary value of my opinion."

      Here's your two friggin' cents... Some people, I tell you!

      --
      If what you are reading sounds funny, or sarcastic, lame, or stupid
      it is because it is supposed to be. just laugh
    3. Re:Yes by BlogPope · · Score: 5, Insightful
      If I own something that has value and someone else takes it and prevents me from profitting myself from it, that is theft, plain and simple.

      And how do you figure you "own" the information? You visit site X, doesn't the list of people who visit site X belong to site X? Do you "own" the fact that you drive to work every morning at 8am? Do you "own" the fact that I saw you walking your dog in front of my house this morning? Did the traffic reporter steal from you when he reported the congestion you were stuck in? Did the newscaster steal from you when he reprted the headcount of the "Million Moron March"?

      You want to block cookies, fine. I'm sure you accept the consequences of your actions, no problems. The the concept that someone who is taking the effort to aggregate the behavior of millions is stealing from you personally is stupidity.

      --
      My other car is a Popemobile
    4. Re:Yes by Anonymous Coward · · Score: 3, Insightful

      Here's a challenge for all the companies (and individuals) out there who think it's perfectly acceptable to track and profit from every personal detail you can get your hands on of the people who interact with you. I'll let you track and profit from everything I do if you let me track and profit from everything you do. Complete discloser in both direction. Anything less is unacceptable.

      As a Slashdot reader who routinely removes all cookies, I don't have a problem with people that delete cookies for whatever reason it is. I do, however, find it a tad bit troubling that you feel that people are tracking your every, personal move. With some spyware and other slightly less benevolent sites, this may be the case, but in most of the cases there are no direct links to you as an individual.

      I should probably disclose the fact that I work in the marketing department of a very large ad agency, so in that sense I may be a bit biased. That said, habbit watching really is harmless to say the least, and usually useful, even when it has absolutely no ties to the name or identity of an individual.

      You see, advertisers are NOT interested in pissing off the customer. Believe it or not, most advertisers would very much want to see happy customers, not pissed off ones. That's part of the entire reason why user habbits are recorded. Simply to gather trends, likes and dislikes, and hopefully provide products and services that better fit what the consumer wants, and removing what isn't wanted.

      I don't pretend to believe that habbit tracking is a one-stop catch-all solution, or that there aren't annoying commercials, but the intent of such tracking and data gathering is explicitly to try and get people that are INTERESTED IN THE FIRST PLACE to get exposure to whatever they are selling, and NOT expose people that aren't. You see, one way or another, exposure to someone that isn't interested still costs the advertiser money, and may even lend to negative image reception. Not a good thing. What we would ALL like to see is ads we're interested in seeing, and none that we're not. The reason people are a bit pissed over ads is because it's something they don't want, and could care less about.

      You do have the freedom to remove these cookies, mess with their content or whatever. You're not obligated to feed data. However, to say that all cookies and data collection is evil, is naive at best and most likely ignorant. Without such forms of tracking, be it on the web or in real retail outlet, you would likely end up with a bunch of stores that don't carry what you want, and have trouble finding services you're interested in.

      Of course, these comments are probably not terribly appreciated on /....

    5. Re:Yes by Phred+T.+Magnificent · · Score: 3, Insightful

      The number of people who visit site $x belongs to site $x. Any identifying information about those people belongs to the individual people who visit the site.

      The fact that you saw "someone" walking "a dog" in front of your house this morning is fairly innocuous. Be very careful, though, when you start identifying who, or whose dog.

      A good body of privacy law will be based on the notion that any and all identifying information about me, belongs exclusively to me, and my not be used, published, stored or distributed without my express written consent. Nothing that falls short of that standard is adequate.

      --
      Where is the wisdom we have lost in knowledge?
      Where is the knowledge we have lost in information?
    6. Re:Yes by Bad+to+the+Ben · · Score: 3, Insightful

      However, through the cookies scheme, I'm the only one not getting paid.

      Yes, you are getting paid. You get to use the website. Unless of course you'd like to pay for each time you click on a hyperlink?

      Hosting a large website can be expensive, so I don't really object to SOME advertising / cookies. As long as the information is reasonably harmless to me, and the ads not too intrusive, I consider it fair.

    7. Re:Yes by dajak · · Score: 4, Interesting

      If I own something that has value and someone else takes it and prevents me from profitting myself from it, that is theft, plain and simple.

      : The concept that someone who is taking the effort to aggregate the behavior of millions is stealing from you personally is stupidity.

      It's just as nonsensical as the concept of advertisers losing money if people delete cookies. Or the concept of losing money on non-sales because of piracy. No money is changing hands, and no goods are stolen. Just business models that reach the end of their useful life.

  2. I love cookies by Sodki · · Score: 5, Funny

    Cookies are delicious delicacies.

  3. I, for one, don't bother with cookies anymore by BlackCobra43 · · Score: 5, Interesting

    I simply deleted all my cookies, visited every site I *want* a cookie from and then set my cookies to be read-only. Worry-free AND all the benefits of good cookies!

    --
    I never spellcheck and I freely admit it. Save your karma for more worthwhile "lol erorrs" replies
    1. Re:I, for one, don't bother with cookies anymore by Jugalator · · Score: 3, Informative

      Yeah... The same worry-free experience while still allowing cookies where you want them can be set up in Firefox like this:

      To allow new cookies
      (when visiting new forums, etc)

      - Allow sites to set cookies = on
      - Keep cookies = ask me every time (when asked, obviously don't accept the ad cookies, to 99% easily identifiable)

      To allow modifications to cookies earlier allowed to be set, and block the rest
      (the by far most common and dialog-free setting)

      - Allow sites to set cookies = off

      ^--- This configuration works, because that setting does not disable cookie usage to 100%, but still keep cookies you've allowed before to be both read and modified. You can review which those are later via "View Cookies". I always thought Firefox documented this behavior poorly in the dialog. :-/

      If something slipped in by you allowing too much, simply remove the cookies from the whitelist at "View Cookies" in Firefox. Cookies either not listed, or listed as "block" will be blocked by Firefox with "allow sites to set cookies = off", and the others listed as "allow" will always be allowed despite this setting.

      --
      Beware: In C++, your friends can see your privates!
  4. I usually don't delete cookies ... by maxwell+demon · · Score: 4, Interesting

    ... because I already don't let the browser set them.

    Does the advertising industry also "lose" money because it cannot track if I am watching their ads on TV?

    --
    The Tao of math: The numbers you can count are not the real numbers.
    1. Re:I usually don't delete cookies ... by hacker · · Score: 3, Insightful
      Does the advertising industry also "lose" money because it cannot track if I am watching their ads on TV?

      It must suck being only able to get 13 basic channels. What kind of antenna are you using?

      Yes, this was said with tongue-in-cheek, but if you have any sort of digital cable (or cable television at all for that matter), they know exactly what you're watching, for how long, and what channels you switch to, and at what intervals.

      Sure, they might not yet be able to tell when you get up and work on your motorcycle in the garage for 2 hours while the TV is on in the house, but soon enough they'll be able to do that too.

  5. Cookie Monster says... by nearlygod · · Score: 4, Funny

    Cookies are a sometimes food.

    --
    The Tools Of Ignorance wanna be a tool?
  6. Re:Purge the evil by maxwell+demon · · Score: 3, Informative

    Mozilla/Firefox can. Just tell it to set all cookies as session cookies.

    --
    The Tao of math: The numbers you can count are not the real numbers.
  7. Let's put it like this by Moraelin · · Score: 4, Interesting

    Let's put it like this: when you have someone whose very revenue depends on "detecting wolves", they'll cry "wolf!" All the time. They'll cry "wolf" at the neighbour's "alsacian wolf" dog even. I'm talking about anti-spyware and other "security" companies. Do they delete cookies? Well, I briefly had McAffee installed, and among other problems (such as being a piss-poorly programmed POS) it did exactly that. It tried to protect me from all those supposedly dangerous cookies, storing such "personal details" as the session ID on some site. I'm not kidding. Using half the sites that required logon (such as Gamespy's Fileplanet) was suddenly impossible. So based on that I'd say the concern is genuine. But it's probably not the users going through the menus to delete cookies. Joe Average probably wouldn't even know or care what a cookie is. But Joe Average likely has some POS security software installed that deletes the cookies for him

    --
    A polar bear is a cartesian bear after a coordinate transform.
  8. Re:Not that it would matter, but by Dogers · · Score: 5, Interesting

    Some don't actually EVER expire..

    Some, like Googles cookie, don't expire for ages!

    (Googles cookie implodes some time around January 2039)

    --
    I am a viral sig. Please copy me and help me spread. Thank you.
  9. Firefox has poor cookie management by plover · · Score: 5, Interesting
    Out of the box (or out of the 'download' folder, I should say) Firefox has really poor cookie management. I have it set to prompt, but once I deny a site permission and realize I want to do business with them it takes many mouseclicks and a lot of stupid scrollbar searching to hunt down the cookieblock and delete it.

    There are some cookie management extensions out there, but for "normal" people to better manage their privacy (or even to realize they have privacy right that they can manage) I'd like to see "prompt always, deny third party" turned on by default, and a cookie toolbar/rightclick option that allows you to accept/decline/delete them. As a matter of fact, that would be a nice option for the Firefox installer: a checkbox that says something like "[ ] Help me manage my privacy rights online." We could debate whether or not it should be on or off by default.

    Or, weirder yet, what about something like the infamous Clippy? "Hi, I'm Foxy, and I'm here to help you with online privacy so you don't become a victim of identity theft, or a pawn of corporate marketing strategies!"

    --
    John
  10. Anyone NOT deleting their cookies? by llevity · · Score: 4, Insightful
    I see all these posts about people who delete them every day, every time they close their browser, or they don't accept them to begin with.

    Anyone just not give a damn? I mean, everyone's up in arms about privacy, and these lofty ideals of how it should be protected, etc. Just come out and say it. You don't want anyone else to see what porn sites you've been to.

    Personally, I don't care about cookies. I don't have many illusions of privacy to begin with. I'm just non-egotistical enough to know that no one really cares about what sites I go to, as an individual.

    They want to track my usage and habits? Fine. Throw me in a demographic, and call it a day. Use me as a statistic. Whatever.

    Is everyone here paranoid, or do I have any fellow compatriots in the nation of apathy?

    1. Re:Anyone NOT deleting their cookies? by HunterZ · · Score: 4, Funny

      Is everyone here paranoid, or do I have any fellow compatriots in the nation of apathy?

      You do, but they're all to apathetic to bother replying...

      --
      Arguing about vi versus Emacs is like arguing whether it's better to make fire by rubbing sticks or banging rocks.
  11. Re:Kewkies good by RingDev · · Score: 3, Insightful

    I agree whole heartedly. Cookies got a bad name in the late nineties and have never recovered from the uninformeds' position that they must be evil.

    I also agree with the AC who said that the vast majority of 'average' users don't even know what cookies are, let alone block or delete them.

    -Rick

    --
    "Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
  12. Re:40% of the market is a problem by Anonymous Coward · · Score: 3, Interesting

    That's ironic. He gets labeled informative and doesn't tell why it's a problem.

    I don't see any problems, aside from advertising dollars drying up. But that's a moot point considering bandwidth is so cheap and if you want to throw up some kind of large, bandwidth consuming site you can generally run it on donation. That, and anywhere that has a decent product or service seldom needs to advertise it and when they do they don't make the big bright flashy "YOU WON A FREE PIECE-OF-SHIT" bouncing all over the screen in a flash ad game bullshit.

    I hate advertising. I hate the way it advertises to women to destroy their bodies and then lie about who they are, I hate the way it advertises to men to be shovanistic dominating fucks, I hate the way it exploits need and social trust to enslave people into a process of consumption, I hate the way it educates kids about using their products for percieved, non-existant needs.
    I hate the way the marketing books are written from a psychologists point of view.

    Marketing works upon the communist dogma; build 1000 tracters, 1 works, rebuild the other 999 and get another working tracter, then do it again. You advertise to a kid to eat unhealthy food and watch TV, and to partake in stimulation culture. 15 years later, they're fat, unhealthy, and they're depressed becuase they can't stimulate themselves enough to get happy again (true happyness comes from controlling your wants). So you fix the situation with antidepressants, lyposuction, and a new diet and motivate them with images of supermodels and after even more money, they're to that level again. They become stupid, get pregnant, fake marrage, then what's the solution to that? Diapers, house, carpeting, divorce lawyers...and the kids get left infront of a television the whole time.

        Why? Because it destroys people. Even if I like something, I still hate advertising because once you're sold it becomes redundant.

    Someone who does marketing is incapable of telling the truth. At least a lawyer can try.

  13. Re:No, but... by Frymaster · · Score: 5, Insightful
    I don't allow cookies in the first place;

    i went through a no-cookies allowed period a couple of years ago and i quickly found something out: they're actually useful and in a lot of cases, dare i say it, desireable.

    call me lazy but i actually like my login forms prefilled (name only, of course). i like my template preferences recorded. when i go to ecommerce site 'x' i honestly find it convenient to see what i bought on my last trip.

    and, above all, i want to be able to maintain sessions on a lot of sites. increasintly, if you don't have cookies, holding a session is impossible (unique id's on the getline are going the way of the dodo) and, increasingly, sites want you to maintain sessions to do anything useful.

  14. Delete them daily by MobyDisk · · Score: 4, Informative

    Cookies aren't evil. They are just misused, and misunderstood.

    There's nothing wrong with using cookies to prevent me from having to logon to Slashdot 10 times a day. And there is nothing wrong with cookies telling Amazon.com that people who buy Movie X also like to buy Book Y. That is useful anonymous marketing information. I actually LIKE it when Amazon recommends things to me, because they are usually right!

    The problem is when the cookie stays around for days and you never get a login prompt: that's a security problem. Or when marketers build long-term profiles on you, then try to grab identifying information from other sites you use.

    I have Mozilla set to delete cookies every day, which seems to be the best balance. (Firefox unfortunately does not have this option).

  15. Re:No, but... by Jaseoldboss · · Score: 5, Informative

    Here's what I do.

    Get Firefox to turn ALL cookies into session cookies by deleting them "when I close Firefox" in options.

    Then make exceptions for the sites you want to track you. I do this for /. so I don't have to log in everytime.

    From the article;

    This anticookie fervor also hurts the deleters, she says. For example, cookies help a computer limit how many times the user is exposed to annoying ads like a floating, animated message. Since when should you trust a site not to annoy you with ads, block popups and use Adblock and Flashblock.

    "...So cookies are a really good thing for managing the user's experience," she said." If this was true, we'd all be installing adware on our computers to deliver 'interesting relevant and targetted' advertising to enrich our web experiences wouldn't we? Bah!

  16. Re:No, but... by Evil+Grinn · · Score: 5, Informative

    increasintly, if you don't have cookies, holding a session is impossible (unique id's on the getline are going the way of the dodo) and, increasingly, sites want you to maintain sessions to do anything useful.

    For session tracking, cookies are now the standard, but there are other security precautions that can only accomplished by including a unique ID in every form.

    Go read up about "session riding" or "cross-site request forgery". For example:

    http://shiflett.org/articles/foiling-cross-site-at tacks

    See the code sample near the end of the page, under "Force the use of your own HTML forms".

  17. Delete 'em? Nope, I poison 'em! by OpenGLFan · · Score: 4, Funny

    About once a week or two I'll get a few idle minutes, playing with my laptop while making dinner, and I'll just start opening up cookies and changing the data in there. Not to try to impersonate someone else, but just as every person's duty to scribble nonsense on some moron's database.

    It's fun. It probably doesn't do anything, but it kills a minute or two of time, and it's more fun than "bejewled".

  18. Re:cookie swapping? by Madcapjack · · Score: 4, Interesting

    Who needs to delete cookies? I just have a little program that overwrites the text with random text. Why? Well, spyware companies suck that's why. But you're not kicking them in the gut if you just delete the cookies. Nah, feed their databases with crap. That's what I say.

  19. Sounds resonab..wait what? by zippthorne · · Score: 3, Insightful

    "I want the monetary value of my opinion."

    Yet you post it to slashdot for all to see for free. Possibly you've even paid for the privilege. /. makes money from all the suckers who paid to read your post as well as the ads on the page whose impressions are generated by.. people reading your post.

    --
    Can you be Even More Awesome?!
  20. Re:Tough luck for advertisers by RingDev · · Score: 3, Informative

    But then you are depending on those with money to share content. I worked with a site for a video game mod last year. Great site, no adds, wonderful content (and mod files sizes in the magnitude of Megs). Worked off of donations, a few bucks here, a few bucks there would cover the bandwidth needs. After a while, the site's popularity grew, some links from other very popular sites to this site drove the bandwidth and server load through the roof. The site admin bumped the server to a tougher server, which could handle it, and eventually the guy running the site had to pay for a much higher end hosting solution and bandwidth. That shot his relatively low bandwidth bill to way beyond that of what a part time pet project could justify. He started enforcing free registration, and added google adds, which helped, but the cost of thousands apon thousands of users downloading multiple files from 1 meg to 50 megs was extremely costly, even with 3 mirrors. He added more advertising to help cover the cost. And the site is still up today.

    Acording to your point of view, he should not have taken any advertising, because it would push people away from his site, but had he not taken any advertisment, his site would be perpetually unreachable until no one visted it due to it's instability.

    Advertising, whether you like it or not, is what allows people with limited budgets to maintain high bandwidth publications.

    -Rick

    --
    "Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
  21. Re:No, but... by murukusu · · Score: 3, Interesting

    I'm only accepting cookies from few sites and blocking all but google's text ads. I must say that since I started to surf like this, my user experience has improved vastly.