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Businesses To Be Censored on Use of Olympics

pitpe writes "The BBC reports that the proposed London 2012 Olympics Bill bans the use of words related to the Olympics by non-sponsors, including 'Olympic', '2012', 'gold', 'summer' and 'games', amongst others. The bill is aimed at ensuring corporate sponsors, who have provided £790m of the IOC's £2.25bn marketing revenue over the last four years, will not be deterred by 'ambush marketing' where rivals to the official sponsors try to take advantage, but businesses warn it could make it technically illegal for pubs to use chalkboards to flag up coverage of the Games." From the article: "The London 2012 website has already posted a warning listing a string of Olympic-related words and images that are off limits to all but official sponsors. And advertisers' representatives have criticised the new Olympics bill because they believe it will make it almost impossible for most companies to even acknowledge that the Games are happening without getting into trouble. "

12 of 520 comments (clear)

  1. UK Govt Introduces Reserved Olympic Letter Law by Saint+Aardvark · · Score: 5, Funny
    LONDON (AP) - The UK government today introduced a bill into parliament that, if adopted, would allow the International Olympic Committee (IOC) to reserve use of certain letters and digits, including "O", "2", "L", and "g" through "r", to businesses who had signed official Olympic sponsorship agreements.

    Prime Minister Tony Blair passionately, though unintelligibly, defended the controversial law, saying that "t[h]e I[O]C s [h]ave [it] [q]uite cl[ea]r that [o]ur role [is] [t]o def[en]d the i[n]ve[stm]en[t]s of [l]egiti[mat]e [adve]rti[s]er[s]" who have signed on with the IOC.

    Blair also pointed to the limited timeframe of the bill, which only allows surveillance during a two-year period before and after the bill, and said that this showed that public opinion had been considered strongly during the formulation period. "[Wh]at m[or]e [d]o th[ey] wa[nt]?" he asked rhetorically

    Free Software Foundation founder and figurehead Richard M. Stallman was unavailable comment. A source close to the activist said that "he's working on renaming GCC in Cyrillic".

    1. Re:UK Govt Introduces Reserved Olympic Letter Law by moviepig.com · · Score: 5, Funny

      J.K. Rowling has suggested referring to 'the-events-who-must-not-be-named'. Support for the proposal has come from Jane (formerly "Olympia") Dukakis...

      --
      Seeing bad movies only encourages them. Watch responsibly
    2. Re:UK Govt Introduces Reserved Olympic Letter Law by famebait · · Score: 4, Funny

      Or one could take a cue from the Apple engineers who were sued by Carl Sagan for internally code-naming their project "Sagan" without paying him, and promptly changed the internal name to "Asshole Astronomer". For which they were sued a second time by Carl Sagan, presumably in an attempt to convince the world that he was in fact not an asshole, *snigger*.

      The "Asshole Games"(tm)?

      Has a certain ring^H^H^H^Hasshole to it, doesn't it?.

      Alternatively, one could solicit a bid from microsoft to buy the entire british language, so that any use outside properly licensed Microsoft products incurs extra fees, includiong from the IOC. Just think how much money the government could make!

      --
      sudo ergo sum
  2. Suggested Ad Terminology by DoctorMabuse · · Score: 5, Funny

    The international athletic event that takes place where city officials are willing to provide the biggest bribes to the committee is now in London.

    or

    The international athletic event where people from all countries use performance-enhancing drugs is now in London (and no it's not the Tour de France).

  3. Re:So, what else is new? by geekoid · · Score: 4, Funny

    becasue I expected to have an ungodly heap of money by now.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  4. There won't be olympics in 2012 anyways... by ModernGeek · · Score: 5, Funny

    ... our time traveling friend John Titor said there won't be Olympics after 2004 (dunno if this counts for the '06 winter olympics or not) due to too much conflict over the entire thing. It isn't until 2036 until they try and start it all back up again. I can't wait for this civil war to start, I'm gonna quit my job and head to the hills. I've learned to embrace his prophecy and understand the true meaning of life thanks to Titor.

    For those who don't know about John Titor


    P.S. Anyone know where I can find that video of him traveling time in his car when he goes BACK TO THE FUTURE?

    --
    Sig: I stole this sig.
  5. Actually, it's a great opportunity. by jd · · Score: 4, Funny

    Think about it. Stores all over the country will have signs saying things like: "Get The Goods on a Barely Legal Date!", "Banned Substances at Discount Prices!" and "We Can't Say What We're Selling, but Come In And Get Some!"

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  6. Well, Im screwed twice today then by AnotherEscobar · · Score: 4, Funny

    My plans for www.2012olympicgold.xxx are now officially on hold

    http://yro.slashdot.org/article.pl?sid=05/08/16/15 38243&tid=153&tid=95&tid=103&tid=219

  7. Re:The games formerly known as the olymipcs... by Anonymous Coward · · Score: 4, Funny

    The solution:

    "07YM91CS"

    And people said l33t would never catch on.

  8. Advertising template for non sponsors by fireman+sam · · Score: 5, Funny

    The London 2012 Olympic organisation has released this template for all companies that have not obtained a sponsorship deal.

    Example only:

    (Black screen)

    (each line of text fades in to white while the line is being read)

    Voiceover: "You know why you are here,
                            We know why you are here,
                            We cannot say why you are here,
                            While you are here,
                            Eat at Hungry Jacks."

    (fade in corporate logo)

    (fade to black)

    --
    it is only after a long journey that you know the strength of the horse.
  9. Sponsors to demand Olympic Letter Management (OLM) by xixax · · Score: 5, Funny

    LOMDON (AP) - A consortium of corporate sponsors today announced the Olympic Letter Management (OLM) initiative to enact mandatory technological measures to prevent uncontrolled use of alphabetic characters to steal valueable Intellectual Property.

    "It's outrageuous!" exclaimed OLM spokesperson Bert Kneecapper, "After TrendySportingShoe(TM) spends billions buying Olympic (TM) naming rights, some thieving punk can steal our trademarks using a 20c crayon bought from any corner store!"

    Under the OLM initiative, and device capable of reproducing alphabetic characters must implement a mechanism to honour the OLM Tradkemark flag, thereby preventing the device from reproducing trademarked sequences unless a valid licence exists. With time, they intend the service to extend to the enforcement of other text controls, such as micro-payments for use of famous quotes, and retrospective editing of history books.

    Bert Kneecapper went on reject crayon manufacturer representations that the scheme was impractical, "Our members lose billions of dollars in un-earned revenue, how can they justify 20c crayons in the face of such flagerant theft?".

    --
    "Everything is adjustable, provided you have the right tools"
  10. Oh come on by MochaMan · · Score: 5, Funny

    Where's your Olympic* spirit my friend?

    * (c), (R), Patent Pending, void where prohibited by law. "Olympic" is a registered trademark of the International Olympic Comittee. All materials and content related to the Olympic Games, including, but not limited to, images, illustrations, text, audio clips, and video clips, are protected by or consist of copyrights, trademarks, service marks, and/or other intellectual property rights ("Intellectual Property"). The Intellectual Property is governed and protected by United States and worldwide copyright, trademark, and/or other intellectual property laws and treaty provisions, privacy and publicity laws, and communications regulations and statutes. The Intellectual Property is owned or controlled by us or other parties that have licensed to us the right to use their Intellectual Property or the right to market their products and/or services (collectively the "IP Providers").

    You agree to abide by all additional copyright notices, information, or restrictions contained in any material or content on the Site. Other than as may be expressly permitted by us, in writing, (i) the Intellectual Property is provided solely for your personal, non-commercial use; and you may download any Intellectual Property solely for your personal, non-commercial use, consistent with these Terms, provided that you maintain all copyright and other notices contained in such Intellectual Property. You may not copy, reproduce, republish, upload, post, transmit, distribute, and/or exploit any Intellectual Property in any way (including by e-mail or other electronic means) without our prior written consent or that of the IP Providers - particularly the words 'Olympic', 'games', 'gold', 'silver', 'bronze', 'doping scandal', 'bribery', and other words that are implicit in the Olympic Games. Modification of any Intellectual Property or use of any Intellectual Property for any other purpose is a violation of the copyrights, trademark rights, and other proprietary rights; that includes photoshopped naughty images of Jacques Rogge. The use of any Intellectual Property on any other site or networked computer environment, or maintaining unauthorized links to the Site, is prohibited by these Terms.