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Strong Emotions May Cause Temporary Blindness

Iphtashu Fitz writes "Ever been watching tv when a violent image comes on the screen and you don't even notice that somebody just entered the room? You've just encountered something known as emotion-induced blindness. Psychologists at Vanderbilt and Yale Universities have determined that people can suffer short periods of blindness, up to 1/2 a second in length, immediately after seeing highly emotional images. By displaying a series of images for 1/10 of a second each they were able to determine that test subjects couldn't identify images shown immediately after very erotic or gory images. You can try this out for yourself at the flash-based test site they have set up which also contains more details of the experiments."

49 of 367 comments (clear)

  1. goaste.cx? by Anonymous Coward · · Score: 5, Funny

    is that why im blind?

    1. Re:goaste.cx? by BottleCup · · Score: 5, Funny

      Isn't it goatse.cx anyway? yes, he misspelled it because he was temporarily blind.

    2. Re:goaste.cx? by antic · · Score: 2


      This explains my random moderating -- I get so worked up by some posts that I can't see what moderation I'm enacting!

      --
      'Thats they exact same thing a banana wrench monkey.'
  2. Situational awareness by BWJones · · Score: 4, Interesting

    Blindness is a poor and imprecise term for this finding and these findings are simply an extension of work performed in situational awareness. As one who's research deals with the neuroscience of vision and blindness, I have to say that "attention" or even "situational awareness: would be a better word/term, rather than "blindness". No offense to the authors of this study, but that sort of terminology might be expected of psychologists. :-) Seriously though, blindness implies a fundamental defect in the visual processing pathways as opposed to a failure to bring attention to a change in presentation due to conflicts of attention in higher or associative cortical processing. Now, if they demonstrated a lack of visual evoked potential in cortex, that might be something.

    The failure to attend to or notice changes in your environment due to more traffic in cortical associative areas is not surprising really, and has long been known by cognitive scientists working with Air Force pilots. The more tasks required or stress induced upon a situation will degrade attentive performance and result in missing changes introduced into the environment.

    For all you gamers out there, this is sort of an intuitive concept, right? How many times have you missed the doorbell, telephone or significant other trying to get ahold of you in the middle of a Doom/Marathon/Unreal fragfest? You increase the number of participants (and thus tasks to attend to) and you decrease your situational awareness of your immediate surroundings.

    --
    Visit Jonesblog and say hello.
    1. Re:Situational awareness by Dunbal · · Score: 4, Funny

      How many times have you missed the doorbell, telephone or significant other

            I never miss my significant other. I frag her all the time, DIE BIATCH lol lol 5h3 iz 5o l4/v\3 lol pWn3d a64iN!!!!

      --
      Seven puppies were harmed during the making of this post.
    2. Re:Situational awareness by Mancow · · Score: 4, Funny

      Reminds me of the episode of King Of The Hill where Hank went blind at Christmas after seeing his mom having sex...

    3. Re:Situational awareness by TooncesTheCat · · Score: 3, Funny

      For all you gamers out there, this is sort of an intuitive concept, right? How many times have you missed the doorbell, telephone or significant other trying to get ahold of you in the middle of a Doom/Marathon/Unreal fragfest? You increase the number of participants (and thus tasks to attend to) and you decrease your situational awareness of your immediate surroundings.

      Those fucker doctors that my mom took me too when I was 13 were liars. They called what you speak of ADD. Put me on Ritalin for nothing. Those money hungry insensitive clods.

      Excuse me while I chase a bug.

  3. On Slashdot? by maxmg · · Score: 4, Funny

    Now that's a very good idea to put a reference to erotic images and a link to a flash-based site on the main page of slashporn^H^H^H^Hdot.

    --
    I asked for a refund - and got my monkey back.
    1. Re:On Slashdot? by screwballicus · · Score: 4, Funny

      But an astute observation, consequently. Erotic images of Slashdotters might indeed be expected to cause not only temporary but indeed much more permanent forms of blindness amongst afflicted test subjects.

  4. Proof at long last! by Anonymous Coward · · Score: 3, Funny

    Wanking DOES cause blindness.

  5. VBScript by hattan · · Score: 5, Funny

    It all makes sense now. I was wondering why I could never find the mouse after reading VB code.

  6. This explains some "eyewitness" problems by Tsu+Dho+Nimh · · Score: 5, Insightful
    "the fact that they never even saw the image of the building lying on its side is very significant"

    Witnesses to a crime often have problems remembering what happened after a traumatic event, to the extent that they often give conflicting accounts of which direction a suspect fled. This research indicated that they might not have processed that information because of the emotional overload.

    1. Re:This explains some "eyewitness" problems by Darthmalt · · Score: 3, Interesting

      Makes sense. I've been a lifeguard for 3 years and everytime I've had to make a save there is always a blank spot in my memory. I never remember actually getting in the pool. The time between realizing they need help and actually getting to them is usually blank.

    2. Re:This explains some "eyewitness" problems by dlZ · · Score: 2, Interesting

      I was in a serious car accident last October (and somehow walked away with just a cut finger.) I had the entire account pretty accurate from what the other witnesses said, except for one thing. I remember sitting in the car for less than 5 seconds before asking my passenger if he was okay, him asking the same of me, and us both getting out of the car (which actually required me kicking the door open.) According to the witnesses, we sat there for at least 3 minutes.

      I do remember waiting for the impact, though, almost like it was slow motion. I was driving into an intersection, had the green light, and this guy ran the red light right into my driver side door going around 70-80 mph. This is in a 30 mph zone. After the impact with me, he went through a fence, over a lawn and up a hill, caught a bit of air and landed on the edge of their garage roof, then fell down on top of a car parked in their driveway (the driveway is cut into the hill.) He managed to wreck 3 vehicles, my car which was only 3 months old, his own, and the car he landed on. He was seriously injured, but did recover.

      --
      rm -rf ./evidence @ punkcomp
  7. if I had known by Anonymous Coward · · Score: 2, Funny

    So that's why you can turn blind if you masturbate?
    WHY DIDNT ANYONE TOLD ME BEFORE!

  8. So it's true... by JonLatane · · Score: 2, Funny

    Porn does make you blind! Hell, look at the name of the effect: "attentional rubbernecking."

  9. Moving too fast by CypherXero · · Score: 2

    It's not that it causes slight blindness, but the images in the flash demo move too damn fast. It doesn't matter if it contains blood/gore, etc... because you can't see it anyway, it's too fast.

  10. Like I'm gonna click that link by PCM2 · · Score: 4, Funny

    Until I hear otherwise, I'm going to assume that this is the most elaborate Goatse troll ever.

    --
    Breakfast served all day!
  11. Not so sure about this... by pla · · Score: 4, Informative

    I usually have pretty good reaction times, and in the flash test, purely by chance (well, okay, just because, having conducted psych research myself, I like to screw with their heads) I chose the third sequence first.

    I didn't see the target.

    I replayed that thing about a dozen times before I finally caught it.

    I suspect I missed it because "rotated 90 degrees" doesn't stand out enough to notice, with such complicated images and only a tenth of a second per image - Though I suppose using something like simple brightly colored shapes would tend to make the "graphic" image stand out unduly.

    Anyway, once I finally spotted the target image in the last sequence, I nailed it first try in the first two sequences (the ones supposed to induce temporary blindness).



    Then again, perhaps I just have a deep fear of fire hydrants, while bloody stumps don't really phase me.

    1. Re:Not so sure about this... by Chris+Snook · · Score: 2, Interesting

      I personally got the target image on the first and third sequences, but couldn't get it on the second one no matter how many times I repeated it.

      That said, I don't think they've been exhaustive enough to support the conclusion. Sure, they've proven that people are less likely to recognize a distinctive image shortly after another distinctive image. I RTFA, and I don't see any mention of testing where, instead of violent or erotic images, they used checkerboard patterns or other emotion-neutral pictures that nonetheless stand out from the rest in the set.

      I still think it's interesting and useful research, but I don't think they've really controlled for enough variables to support all of their claims.

      --
      There's no failure quite as dissatisfying as a complete and total solution to the wrong problem.
    2. Re:Not so sure about this... by mdarksbane · · Score: 2, Informative

      There kind of is, but it isn't the target picture.

      The target picture was a sideways lighthouse.

      And yes, I didn't notice the lighthouse either, even on the "control" sequence. I thought it was the tree branch with the mountain.

      I agree with the parent that all this shows is it's hard to notice a side-ways image that's white with low contrast when it's only shown for 1/10th of a second.

  12. Hmmm by Dude163299 · · Score: 2, Interesting

    To me that whole flash thing only messed up my eye sight a bit from the picture changing so much so fast. Which is what their probably talking bout. But i rather see them do a study on people playing video games being oblivious to the world around them, aka enviroment, as in people walking by. And a study on how people are when they are playing video games vs not playing video games in terms of brain waves, pulse etc. And than another wide spread test on video games and concentraion, since in my case i had a lack of concentration before i became a gamer and now i can sit down and work on something hours on end without loosing my focus, i like science to point out thats possible.

  13. For the best results... by edrams · · Score: 2, Funny

    ...they should have used Goatse.

  14. "seeing red" by rjamestaylor · · Score: 2, Interesting

    In my early 20's (I'm in my late 30's now) I learned what the phrase "seeing red" meant. For some reason I was quite angry -- suddenly -- at a grocery clerk and as I got mad my peripheral vision narrowed until my vision was swallowed up with a dark redness. Almost like I was passing out. I literally could not see until I calmed down. This incident took a few seconds to transpire but I'll never forget it.

    I guess with age I've mellowed, as I haven't been as mad as that since losing the contest for the Slashdot Cruiser -- well, maybe since the Karma Cap was instituted... or was the last time when I saw my first Microsoft ad on Slashdot? Hmmm...

    --
    -- @rjamestaylor on Ello
    1. Re:"seeing red" by MurphyZero · · Score: 2, Insightful

      Since I am very tired, I could hardly focus on any of the pictures, let alone note which ones were sideways. One problem with their hypothesis is that the hand stood out to me not because it was a gory picture, because I couldn't even tell it was a hand or anything else for that matter, let alone gory. It stood out because of the red. Due to image persistence and the short time frame, I never had the chance to see the next picture before the following picture was presented. Instead of trying to link this experiment to psychological reasons of emotions, perhaps art students should be in charge and apply it to psychological reasons of attention grabbers--maybe marketing students would also be interested.

      --
      Our founding fathers removed the guys in charge. Be American. Vote incumbents out.
  15. Conflicting crime scene testimonies by Quirk · · Score: 3, Interesting
    "Psychologists at Vanderbilt and Yale Universities have determined that people can suffer short periods of blindness, up to 1/2 a second in length, immediately after seeing highly emotional images"

    Might such periods of "blindness" be in part responsible for the inability of crime witnesses to recall details, and, for conflicting crime reports by witnesses.

    There is the classic gambit of a law professor having a mock murder take place in front of law students to test their ability to recall details correctly. OTOH there was Aldus Huxley who, when left alone at home, would answer the door, deal with whomever was at the door, and, then return to his work without any memory of having dealt with some mundane task. A. Huxley was also able to recall, verbatim, pages of his college texts after having been given only a slight prompt.

    Charles Tart in his book Altered States gives a fun run down on some of the oddities of human consciousness.

    --
    "Academicians are more likely to share each other's toothbrush than each other's nomenclature."
    Cohen
  16. Maybe, but... by aiken_d · · Score: 4, Insightful

    If you play with the flash-based demonstration on TFA's site, you'll see that the gap, if any, is speedy indeed.

    (For those who didn't / couldn't / wouldn't go to the site, basically it's a series of more or less random images, each one staying for 1/10th of a second or so, with a "target" image buried in the sequence. The "target" is identifiable because it's rotated 90 degrees)

    However, they don't include a control: a series of images *without* a a "disturbing" image. From my way of thinking and from my firsthand experience with the site, it may be that the same "blindess" would be caused whenever there's an image rotated 90 degrees.

    I'm sure the research is more thorough than that, but the implementation here doesn't seem to reflect that. Unless I'm just missing something.

    Cheers
    -b

    --
    If I wanted a sig I would have filled in that stupid box.
    1. Re:Maybe, but... by iphayd · · Score: 4, Informative

      Image set 'A' was with the target image several images after the hand.

      Image set 'B' was with the target image quickly after the hand.

      Image set 'C' was with the target image in the same spot as 'B', but the hand was replaced with a fire hydrant.

      C is clearly the control. Well, unless you have some sort of a hidden memory of something bad (or erotic) dealing with a fire hydrant.

  17. Re:Rage? by RAMMS+EIN · · Score: 3, Insightful

    ``Gives a whole new meaning to the phrase 'Blind with rage'''

    Or rather, it confirms that these expressions actually come from somewhere. Many of the folk wisdows contained in various expressions turn out to contain at least a grain of truth once scientific research catches up with them.

    --
    Please correct me if I got my facts wrong.
  18. I saw... by Blitzenn · · Score: 4, Funny

    I saw my mom having sex once, I never saw the same after that. Is that the same thing?

    1. Re:I saw... by Jubalicious · · Score: 2, Funny

      Me too... and now this research gives me justification to seek punitive damages against your mom

  19. Very timely write-up by l00sr · · Score: 5, Interesting

    This is very timely in light of recent news that the eyewitness accounts of the tube shooting of Charles de Menezes, were just completely wrong. Despite eyewitness accounts to the contrary, he was not wearing winter clothing, he had not jumped the turnstile, was not chased into the train by police, etc. Amazing.

  20. Re:Why not "blindness'? by BWJones · · Score: 4, Insightful

    If you want to make the effect comprehensible to Joe Sixpack,....

    Yes, but they also use the term in their peer reviewed paper in addition to the popular press articles.

    "Hysterical blindness" is an accepted term for a condition...

    Situational awareness.

    And how about those poor "stripe-blind" kittens that were reared with nothing but strong vertical or horizontal lines...

    That is a form of "cortical blindness" that is real and has to do with developmental defects in the visual pathways.

    Obviously, the next step is to see whether the inputs briefly shut down, or if the input is ignored because of a rush of brain activity.

    $100 says it is the latter and if I were reviewing this paper, I would suggest just that experiment prior to acceptance for publication.

    --
    Visit Jonesblog and say hello.
  21. Oh wow imagine that! by OsirisX11 · · Score: 2

    Let me get this right, if you look at something, and it catches your attention, for whatever reason..then...you can't focus on anything else. WOW. what a revelation. So you mean when I'm driving down the road and I see a porno billboard, I can't help to look...I really needed this research to point this out to me.

    Thanks!

  22. blindness during eye movement by G4from128k · · Score: 4, Interesting

    When the eye moves, it temporarily shuts off the flow of visual data to the brain. That is why you don't experience the world swirling around as your eye darts from detail to detail. Experiments using an eye tracker found that one could change parts of the scene in the middle of the eye movement and the subject wouldn't notice the change. The tests looked at how severe a change was needed to make people notice that the scene was different -- colors of objects could change, people could be added to pictures, etc.

    The coolest experiment used an eye tracker that painted words on the screen only where the fovea (the high resolution central portion of the retina) was looking and painted "X"s on the screen everywhere else (the low resolution bulk of the eye). Every time the subject's eye moved, the screen was redrawn to show the words where they were now looking and hide the words were they weren't looking. Subjects could read documents normally and were totally unaware that the screen was, in reality, full of "x"s except where their central field of vision happened to be pointing.

    The point is that the eye & brain is not a simple pixel-based camera.

    --
    Two wrongs don't make a right, but three lefts do.
    1. Re:blindness during eye movement by AeroIllini · · Score: 2, Informative

      why is it then, that when i shift my eye about the room, i can see the light trails?

      for example... look towards a light source (preferably not directly) and look on different sides of it. then close your eyes (for best effect) and you will be able to see the movements of your eyes in relation to the light trails. explain this one... (i dont doubt you, i would just like to know why this is, when you strongly 'argue' 'against' it)


      Because the retina is still gathering information; it's just not sending it to the brain. Basically, the retina is made up of a layer of light-sensitive cells, some that detect certain colors, others that detect intensity, etc. When they are exposed to a very bright light source, they tend to still register information to the brain, even after the light source is no longer there. These are called "afterimages." In the case you are describing, the retina still gathered the light of the bright source, even though that information was not sent to the brain during the actual move. Once the move is completed, and you close your eyes, the brain starts interpreting the data from the retina again, and finds afterimages.

      I hope that answered your question.

      --
      For security, the MD5 hash of this message and sig is 09f911029d74e35bd84156c5635688c0.
    2. Re:blindness during eye movement by Forbman · · Score: 2, Informative

      That is why you don't experience the world swirling around as your eye darts from detail to detail.

      Yes, it's because it takes a small, but finite, amount of time for your brain to reset and reacquire its focus.

      This also explains why pigeons, doves, chickens, etc. walk the way they do moving their head in fits and starts as they walk forward. The time lag for them to refocus their attention/eyes is pretty long.

      It also explains another visual semi-trick or observation. People tend to blink more frequently when trying to absorb visual information faster than they usually do - each blink is like a camera taking a picture. Eye movement - flicking eyes from one area to another, works similarly, too. But when people get overwhelmed visually, their blink rate drops way off.

    3. Re:blindness during eye movement by plenTpak · · Score: 2, Interesting

      A simple way to test this at home is to look in the mirror. Switch back and forth between looking at your left eye and your right eye; can you see your eyes move? Not as cool as an eye tracker, but still pretty interesting...

  23. Also known as... by hummassa · · Score: 3, Funny

    Paying attention to something :-)

    --
    It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
  24. Re:Why not "blindness'? by mrchaotica · · Score: 4, Insightful
    Why not 'blindness'?
    Because calling it "blindness" doesn't promote comprehension; instead, it promotes confusion. Calling it "blindness" implys that there's some kind of physiological defect, which is inaccurate. "Distraction" would be closer to what's actually going on here.

    It's kind of like how people like to use "stealing" to describe copyright infringement -- they're superficially similar, but not synonymous.

    Generally, things should be referred to by the term that accurately describes them. Why else would we have different words to describe different things?
    --

    "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  25. That's why people don't RTFA by Vombatus · · Score: 2, Funny

    They are so outraged by the editor's comments, that they fail to notice the links to the fine article.

    --
    This sig is intentionally blank
  26. I can't see a sidways building in the control test by GI+Jones · · Score: 4, Insightful

    When you view the flash file, option C is the control with no "emotional" image. When I looked at C, I could not see a sideways building, no matter how many times I watched it.

    I personally think that this is a bunch of crap. Requiring a person to interpret an image that is skewed should require more mental effort then a properly oriented image and would be more difficult to process when you might already be processing a gory image and questioning just what you saw.

    I would like to see the test done again, but instead of a complicated image, like a sideways building, why not use a large black arrow on a white background. I think that a simplistic object like an arrow would be easier to discern and would likely be noticed and its direction easy to determine. Would a lower processing requirement make the "blindness" less blinding?

    Blindness? What about simple distraction? Carnage and nudity are probably one of the few things that would make most anyone take another look at something-- just to make sure that they were seeing what they thought that they were seeing. Other things that would make a person double-take would require a context. For example, if you are sitting in your office and a horse walks by your door... you would likely have a reaction similar to seeing gore or nudity for a split second, but you can't provide a context when flashing images, so I think gore and nudity are all you are left with to evoke a "mental double-take."

    What if the image wasn't gory? What if in a series of tests they made the gory image less and less discernable, at what point would the effect be eroded? What about putting in something unexpected? Place a skewed image of something easily discernable (iconic) like a sideways Captain Crunch character or an upside down Nike Swoosh. Does an image that makes you mind work harder have the same effect. How about a word... place a misspelled or scrambled word before the sideways building... does it have the same effect? What about showing someone what the sideways building looks like before showing the clips, would that have any effect?

    What leads them to attribute this to emotional response? Replace the gory image with a photo of a loved one or a cute animal, is the response the same? How do they gauge an emotional response to an image?

    Maybe I am missing something, but this seems like bad science to me.

    Just my $0.02 --

    --
    "Perhaps most amazingly, votaries of 'diversity' insist on absolute conformity." -- Tony Snow
  27. Re:Blindness by BWJones · · Score: 4, Interesting

    If you can't process or retain any visual information, you're blind. Why does it matter if it's a low level or high level failure?

    The classic demonstration of low level versus high level functionality has to do with something called a "true cortical blindness". In these cases, trauma or stroke (whatever) that damages occipital cortex may in some rare cases render a person functionally blind. However, when you throw a ball at them, strangely, they are able to catch it. Obviously there is some visual function related to vision taking place. What is happening here is that the tectum or visual centers in the brainstem whose functionality is orienting to place and timing are perfectly intact. However, visual centers related to conscious perception of what is being seen are damaged. All other visual pathways are intact.

    --
    Visit Jonesblog and say hello.
  28. I've seen it happen by jamrock · · Score: 5, Interesting

    My brothers and I operate a chain of grocery stores in Jamaica. Two months ago, one of the small stores was invaded by four gunmen who made the staff lie on the floor, shooting three of our employees in the process; fortunately their wounds were minor. While they attempted to open the safe in the manager's office, she surreptitiously placed a cell call to the police station, which is only about 100 meters away. When the police arrived, a 45-minute shootout ensued, during which the police shot and killed two of the assailants. The police eventually teargassed the building, and when the remaining two attempted to slip out by mingling with the staff as they left, they were attacked by a large, very angry, machete-carrying mob that had gathered on the scene, and hacked into mincemeat. I really have no sympathy for the bastards, but Jesus, they died horrible, horrible deaths. When I eventually reached the store after visiting the staff at the hospital, the police were still hosing away blood and fragments of flesh.

    After seeing the three injured employees being treated, I arranged for the others, who were badly traumatized, to have a counseling session, and it was heartbreaking to hear them describe the ordeal of lying on the floor for 45 minutes while a firefight raged around them. The were showered with broken glass, lying in blood, having to look at the bodies of the two dead gunmen, one of whom had had his face shot away. They didn't believe that they were going to survive. While one of the group was recounting the events to the psychologist, he started sweating profusely, I mean veritable rivers running off his face and arms, and complained suddenly that he couldn't see. He didn't respond to hands being waved in front of his face, and the psychologist assured him that he'd seen this happen before as a result of extreme stress, and that his vision would return in a few minutes. I honestly don't know if he was just spinning a line of bullshit to calm down the guy, but sure enough, his vision returned in about five minutes. Clearly he hadn't suffered any physical injury apart from some cuts and bruises, but I can only surmise that the extreme psychological stress had screwed with his brain somehow. Can anyone shed any light as to the mechanism that could have caused this?

    1. Re:I've seen it happen by angstorm · · Score: 2, Informative

      Sounds awful. Those folks will probably need lots of therapy to get over this, even if they claim that they're "just fine".

      http://www.nimh.nih.gov/publicat/reliving.cfm:
      "Post-traumatic stress disorder (PTSD) is an anxiety disorder that can develop after exposure to a terrifying event or ordeal in which grave physical harm occurred or was threatened. [...] Many people with PTSD repeatedly re-experience the ordeal in the form of flashback episodes, memories, nightmares, or frightening thoughts, especially when they are exposed to events or objects reminiscent of the trauma. [...] Physical symptoms [...] are common in people with PTSD."

      http://survive.org.uk/PTSD.html
      "Inability to recall important aspects of the trauma, is another of the ways avoidance and numbing may work. This means the person cannot remember exactly what happened. Many trauma survivors forget in order to survive. Survivors may also have learned to dissociate, to literally not be there, to survive. They automatically "switch off" during a stressful situation because it is too painful to deal with."

      The above quotes suggest that the temporarily blinded man might have either voluntarily or involuntarily chose "not to see" horrors during the incident. It's possible that re-living the experience caused the "not to see" command to reactivate.

      Another possible explanation is that the body dumps an incredible number of chemicals into the bloodstream during these situations, and again when the person re-lives them. These hormones profoundly effect the way the mind works.

      I hope this man and the others find a way to cope with their terrible experiences.

    2. Re:I've seen it happen by Se7enLC · · Score: 2, Interesting

      now THAT I can believe. This "gory picture causing temporary blindness" thing is bull, especially the way they conducted it, I don't think it proves anything, at least not for my own trial.

      IANAP (I am not a Psychologist), but if I had to guess, I'd say that it was similar to how when a body experiences an extreme amount of physical pain they go into shock. In this case, the brain goes into shock and shuts things off

  29. I must have a bad visual processor by giminy · · Score: 2

    In set C I can't see the rotated image. Is my visual neural net in need of an upgrade? I thought I was young...:(.

    Would be nice if they included a little button to go through the images slowly so I can feel sorry for myself.

    --
    The Right Reverend K. Reid Wightman,
  30. I'd go further into abnormal psych... by Slur · · Score: 2, Interesting

    Could this effect explain the serial criminal's fixation on violent and/or erotic imagery of various taboo varieties. The blindness induced by a momentary image in a saccading mind would be magnified in a fixated sort of mind which holds onto such images for long periods. The whole Marquis de Sade thing is predicated on the ritual use of emotionally affective ... devices ... to transcend the primary senses.

    It would seem to point to a quality of selective attention, that when we attend to internal echoing imagery we are blind to our external senses, and we may get lost in dreams for long periods... days or months.

    .

    --
    -- thinkyhead software and media
  31. Coca-Cola is evil. by Fantastic+Lad · · Score: 2, Informative
    This probably has something to NLP. In NLP when a stimuli occurs there is about a half second window in which an anchor can be set. Anchors can usually be set immediately after something "shocking" occurs.

    Reminds me of a flurry of adverts which made the rounds a couple of years back; where highly stressful social situations were depicted, (a family arguing over their teen daughter's announced pregnancy, a couple in a strained relationship having an argument, etc.), followed immediately by a product placement. Icky and not very cleverly disguised, but then most of the audience didn't understand what was being attempted.

    The moral of the story: Never trust a Coca-Cola product or company. --Any corporation willing to play creepy mind games to sell their product should be denied existence.


    -FL