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Has Google Peaked?

nile_list writes "Robert X. Cringely's latest column explores just what the heck Google could be doing. 'Google likes to play the Black Box game. What are they DOING in all those buildings with all those PhDs?' He concludes that it's likely Google has peaked as a company: 'What if everyone is mainly wrong? What if search and PageRank and AdSense are Google's corporate apex. Most companies would be content with that, but Google isn't supposed to be like most companies. But what if they are?' His conclusion is that 'Microsoft's clearest threat still comes from Apple, though not the way most people expect.' It's an interesting read."

16 of 332 comments (clear)

  1. Has Cringely Peaked? by Anonymous Coward · · Score: 5, Funny

    I, Cringe writes "Robert X. Cringely's latest column explores just how inane and idiotic he can be.'I wilke to play the baseless speculation game. What can I THINK some company is doing based on my limited knowledge?' He concludes that it's likely he has peaked as a columnist: 'What if I am am mainly wrong? What if I, Cringely is my writing apex. Most writers would not be content with that, but I'm not like most writers. But so what if I'm not?' His conclusion is that 'My clearest threat still comes from people with brains, though not the way most people expect.' It's a boring read."

  2. How do you know Google is telling the truth? by Saint+Stephen · · Score: 4, Funny

    Sure, you type in some stuff, and get something that LOOKS highly relevant. How do you know?

  3. yawn by Chaos_Thoery · · Score: 4, Funny

    These articles are like monthly soap operas. What will happen next? Google gets pregnant? lame.

  4. How to bring down Google - Do-Not-Search law. by Anonymous Coward · · Score: 4, Funny

    I used to love Google, but not anymore. Don't ask why, but reading Google-related stories on slashdot every few hours is one of the reasons.

    This has led me to come up with the seeds of a compelling plan that will bring down Google. It involves making search engines respect privacy and copyright, by law.

    Search engines like Google enable people to compile information from different sources about the same thing. So while one website might not provide enough information about some John Smith, using search engines it is very easy to find out a lot more about that person. And without the consent of that person. This compiled information could be harmful to that person in various ways. CNET was recently shunned by Google because one of it's reporters "googled" Google's CEO and found out some stuff about him. Google didn't like that. I don't like it either when someone else is able to "google me". I'm sure you don't like that as well, after all, it could be a potential employer, spouse, scammer, stalker, etc. who could be "googling" you.

    I am sure most people and entities (companies, government, etc.) would not like to be "googled" because of various reasons. It could be about national security, competitive reasons, personal well-being, etc. They should be able to "opt-out" of internet searches.

    This is what a proposed "Do-Not-Search" law would look like: There would be a national do-not-search registry which the search engines would have to check against before returning the results of each search. All items in the do-not-search registry would have to be excluded from the search results. If the search engine doesn't do that, then there would be penalties associated with it.

    A person or entity, upon presenting some valid credentials, could add some terms to the do-not-search registry. For example, John Smith can exclude himself from being searched. Only problem is, how to ensure other John Smiths are not excluded as well ? This is a 'bug', and will be sorted out soon.

    This is a work in progress, and only began a couple of days ago when all the hoopla surrounding Google Talk reached its height. Your comments/opinions on this would be helpful as well.

    Google needs to be tamed because it is a threat to many of us. I am sure some lawmaker in the US, Canada or Europe would grab on to this and then it will begin. The stock price would tank and the searches would become increasingly complex, time-consuming and irrelevant as the do-not-search registry grows. That would be the end of Google as we know it, and we would have saved slashdot and ourselves.

  5. Re:OSS Google Killer? by trash+eighty · · Score: 5, Funny

    yeah thats a good idea, a free Google killer.

    having to pay to search on Google is a real bummer... oh wait!

  6. NEWS AT 11 by __aavhli5779 · · Score: 2, Funny

    Self-important yutz with a worthless blog noone reads replies to self-important yutz with a worthless blog noone reads.

    TAKE IT TO YOUR BLOGS, BLOGGERS.

  7. He's right by Anonymous Coward · · Score: 5, Funny

    You know, this guy who makes a living by getting his name in the press is completely, objectively correct. There's nothing Google can do with the FOUR BILLION dollars they raised in a (small) stock sale.

    There's nothing left to invent in the world. There's nothing more we want from computing. There are no more improvements possible. Rampant spam, spyware, crummy messaging protocols like email and primitive IM are all that we want. We don't need access to more information in other dimensions of our lives, and all the Ph.D.s in the world are not going to find ways to improve our lives through computing.

    Google, if you're listening, please understand: there are no more efficiencies possible in human society, at least through information management. The annual improvement of efficiencies of 4-10% per year noted by macro economists is all smoke screen. Stop making maps, phone-related lookup services, and archives of all the world's libraries. We simply don't want this information, or need it. Please stop trying. K THXS.

    Sincerely, B. Gates

  8. How Apple can drive MS into a berserker frenzy: by Savantissimo · · Score: 2, Funny
    Cringely:
    Every one of those iPods is a bootable drive. What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version -- OS 10.4 -- on every new iPod in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

    It wouldn't kill Microsoft, but it would hurt the company, both emotionally and materially. And it wouldn't hurt Apple at all. Apple hardware sales would be driven by OS 10.5 and all giving away 10.4 would do is help sell more iPods and attract more customers to Apple's store.


    I have only one comment on this: BWA-HA-HA-HA!
    But it'll never happen.
    --
    "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" - Patrick Henry
  9. Re:Of course Google has peaked by Dogtanian · · Score: 4, Funny

    That's why they're busily copying every "portal" feature from their superior competitor

    They're pretty slow off the mark then. Yahoo had the "X-Cam Pop-Under ad" feature years back, and Google *still* haven't implemented it.

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  10. Re:Google hasn't peaked. by baronvonwalz · · Score: 2, Funny

    But porn is cross platform :-P

  11. Forget Netcraft by roman_mir · · Score: 3, Funny

    Robert X. Cringely confirms: Google is dying!

  12. Re:Feeling Lucky by jipjakjam · · Score: 2, Funny

    Hallo, How are yourself doing ? You want a Web Desktop ? Meet the World Wide Web. Don't need to go one app at a time as there are gazillions of apps out there, ALREADY. Web based apps. They are called websites. Good, now you know about it. Please don't torture yourself with all this thinking. Google hasn't been doing anything new. They make money from ads. If you have used gmail, you will HOPE and PRAY that customer relationship does not belong to google. Have you never seen gmail error pages like "Cross your fingers and try again". That scared the shit out of me and I moved back to my old retarded email, called hotmail. Microsoft cannot afford to fuck up on that, while Google doesn't give a rat's ass about me.

  13. Is Cringely in cahoots with Roland? by MarkusQ · · Score: 2, Funny

    Or better, are they the same person? Has anyone seen them in the same place at the same time (and survived with enough sanity intact to report the fact? I didn't think so). But both of them seem to subsist on pompously worded pointless "conventional wisdom challeging."

    Is "T" actually a vowel? What if paper money was edible? Is it already? Dispite what most city dwellers think, most of the worlds buildings are still only one story tall! And made-up words--are they really neologisms, or is everyone just crumulous?

    Is this tabloid journalism for the neo-technoploobi, or something...more sinister.

    Inquiring minds want it to STOP.

    --MarkusQ

  14. Re:Blah blah by tgrimley · · Score: 5, Funny

    Yeah, but goolge is much easier to type than microsoft.

    Apparently not! :)

  15. They have now. by zoogies · · Score: 2, Funny

    Has Google peaked? What!? Who dared violate the Eleventh Commandment? Google is on its way to free WiFi for like, everyone, and taking over the freakin' world! Of course it hasn't peaked! Of course...it has now, thanks to t3h slashd0t effect.

  16. Has Google climaxed? by KingSkippus · · Score: 4, Funny

    Then perhaps "peaked" is the wrong word to toss around here.

    The porn market, eh? Now THAT'S an industry in which Google has the potential to experience large growth, but the road ahead would be long and hard. Any thoughts at this point would be premature, don't you think?

    But if they do manage to penetrate that market, they should give themselves a hand--job well done!