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Has Google Peaked?

nile_list writes "Robert X. Cringely's latest column explores just what the heck Google could be doing. 'Google likes to play the Black Box game. What are they DOING in all those buildings with all those PhDs?' He concludes that it's likely Google has peaked as a company: 'What if everyone is mainly wrong? What if search and PageRank and AdSense are Google's corporate apex. Most companies would be content with that, but Google isn't supposed to be like most companies. But what if they are?' His conclusion is that 'Microsoft's clearest threat still comes from Apple, though not the way most people expect.' It's an interesting read."

24 of 332 comments (clear)

  1. Has Cringely Peaked? by Anonymous Coward · · Score: 5, Funny

    I, Cringe writes "Robert X. Cringely's latest column explores just how inane and idiotic he can be.'I wilke to play the baseless speculation game. What can I THINK some company is doing based on my limited knowledge?' He concludes that it's likely he has peaked as a columnist: 'What if I am am mainly wrong? What if I, Cringely is my writing apex. Most writers would not be content with that, but I'm not like most writers. But so what if I'm not?' His conclusion is that 'My clearest threat still comes from people with brains, though not the way most people expect.' It's a boring read."

  2. Blah blah by TupperTrenine · · Score: 5, Insightful

    What if, what if, what if. This article could have been posted when Earth came out, or GMail, or even Desktop Search. There can always be speculation, why now?

    1. Re:Blah blah by kevinwal · · Score: 4, Insightful

      There's a lot at stake here for a lot of people; Google has collected a huge pile of investor money, and they should expect to be scrutinized, speculated about and puzzled over endlessly.

      I wonder how much longer they'll be able to get away with their "black box" style of product development before investors get nervous about it and run away? This article is a symptom of that nervousness, and represents a great example of the media doing it's job to raise questions.

    2. Re:Blah blah by GoClick · · Score: 4, Insightful

      You know what, Desktop Search isn't the best desktop search tool, there are ones that are considerably better, heck ones that even work with multiple users. I'd say that Desktop Search is NOT better than the search engine

      Google Earth isn't even THEIR PRODUCT, they bought it, that's not innovation therefor it can't drive their peak higher, that said what the heck is it even good for, I'd file it under GAME.

      Ok so what do we have that's spectacular, made by them, useful and recent, Gmail. But wait! That's not innovation either, heck I've been able to get to my IMAP mail for YEARS and do full text searches on it and even gasp STORE MORE THAN A GIG! Heck it even has a spiffy web interface, but who cares, I just keep a copy of my Thunderbird configuration on my web server and use Thunderbird wherever I go, however I will give FULL POINTS to Gmail because my mail setup is more complex and expensive, ie not free. Also it doesn't have clever targeted ads to remind me that I need to consume something.

      Ok so we've got a search engine that's pretty good, oh but wait, have you checked out another one in the last six months? I imagine you have not. The competition is getting pretty darn good! Worse still the SEO companies are getting pretty good at tricking Google.

      So has Google peaked? We won't know until they go bankrupt, which will eventually happen, or someone will buy them or the Internet will be phased out but corporations don't last forever, whatever the case may be the post mortem will be facinating. Until then, I'm happy to use their search engine every day and play with http://maps.google.ca/

      But do I think their the be all to end all like the rest of the slashdot fanboys, no.

      Do I think I could do better? Oh probably not but I do know some ways that Google could make it's services better.

      Search Engine:
      *Allow me to specify a set of web sites I NEVER want to results for.
      *Allow me to specify that I never want to see another damn .doc or .pdf file again.
      *Allow me to sort my results by AGE, how can you know how old it was, crawl the sites and when it changes the contents of more than x percent of the sentaces longer than x mark it changed.
      *How about a ranking system? Give me the option to mod down a site and once a domain name gets enough people saying it's crap (*cough*about.com*cough*) drop it from the index

      Gmail
      *DON'T HIDE THE GOD DAMN DELETE FEATURE UNDER A MENU! I don't care if you want me to keep my shit around forever I don't want to keep some moronic E-Mail about kittens, but that doesn't mean my friend is spamming me!
      *How about we have the notify app remember my password? That one would be super cause I already have to log onto my system and if little sally doesn't want her brother checking her email she can turn this off, or atleast give me the option to turn it on.

      Talk
      *Make it connect to the MSN server too like GAIM does, Ok so I can use GAIM to connect to Talk but still, I'm not a GAIM fan.

      Earth
      *How about a high speed grayscale only mode and integration with Talk so that I can put a pushpin into my map and send it to my friends?
      *Why does maps.google.ca have roads for places that Earth doesn't?

      Toolbar
      *How about it could come with an integrated tool that stops other toolbars from being installed? That'd be fantastic then I could just put it on my family's computers and not worry about them installing more tool bars, or any software for that matter!
      *Integrate a clock, people like clocks! Oh and make sure it stays up to date :P

      Desktop Search
      *Make it work on more than one user, this shouldn't even be that damn hard what's wrong with you people?

      I've lost my rant will....

      I'm going to go drink Tang now..

    3. Re:Blah blah by Bogtha · · Score: 4, Insightful

      It is odd that there seems to be so much Google=bad going around these days.

      It started up when they announced they were going public. Yeah, there were a few anti-Google articles here and there, but I noticed a dramatic increase around that time. Suddenly "don't be evil" stopped being a good principle and started being spun as deception. Articles that would have been written as "Google are unlikely to do this because of their Don't Be Evil rule" are now written as "If Google do this, then so much for Don't Be Evil!". It's a subtle change in language, but a big change in tone.

      Dunno why it is, mistrust of public companies, jealousy, the sudden disappearance of underdog status... it's probably a combination of things. All I know is that once, the fact that Google did good things and not bad things was seen in a positive light, and now that isn't good enough - people want a guarantee that Google will never do anything bad, which is an impossible expectation that nobody could satisfy.

      --
      Bogtha Bogtha Bogtha
    4. Re:Blah blah by tgrimley · · Score: 5, Funny

      Yeah, but goolge is much easier to type than microsoft.

      Apparently not! :)

    5. Re:Blah blah by Bogtha · · Score: 5, Informative

      Allow me to specify a set of web sites I NEVER want to results for.
      Allow me to specify that I never want to see another damn .doc or .pdf file again.

      You could add those to Google yourself with relatively simple Javascript (Greasemonkey, userjs, etc). Just append "-site:example.com -filetype:pdf" to each query.

      DON'T HIDE THE GOD DAMN DELETE FEATURE UNDER A MENU!

      Here's a Greasemonkey script to add a delete button.

      How about it could come with an integrated tool that stops other toolbars from being installed? That'd be fantastic then I could just put it on my family's computers and not worry about them installing more tool bars, or any software for that matter!

      I thought there was an option to disable BHOs in the latest Internet Explorer running on XP? In any case, Internet Explorer 7 will have a "safe mode". I don't think this is Google's problem to solve.

      Integrate a clock, people like clocks!

      Everyone has a clock.

      --
      Bogtha Bogtha Bogtha
  3. Google hasn't peaked. by KingSkippus · · Score: 4, Insightful

    I dunno, the article sounds rather like pretty wild speculation to me. Not that speculation is wrong—the author admits it's speculation—but if any of this stuff comes to pass, I would chalk the author's correctness up more to luck than to keen insight.

    Google has a lot of project in the works, including Gmail, Gtalk, Google Desktop, etc. These projects are anything but mainstream and have a LOT of room for growth. Hell, there's still even room for growth in their primary market, the search engine. Though they are huge, they are far from owning that market.

    And Apple knocking off Microsoft? Maybe, but if they haven't done it yet, I don't have much reason to believe they'll do it anytime soon. I will admit that there was an interesting speculation in the article:

    What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version—OS 10.4—on every new iPod [as a bootable drive] in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

    Wild speculation, but man, it would be fun to watch the resulting scramble.

    As for me, I'm convinced that if anyone will ever knock off Microsoft, it will be an OS that gets game developers behind them. I've said for years that as weird as it sounds, gamers drive the market. Not many people use computers at home or school for productive uses, most people use them for playing games. The most popular "applications" on my own computer are probably Firefox and City of Heros. Firefox already runs on a zillion platforms. If City of Heroes ran on Linux, I would probably go ahead to switch to a Linux-only system, if for no other reason than it's free and I don't have to buy a new version every few years.

    Once everyone is using an alternative OS (not necessarily Linux, but something other than Windows) at home for games, then they will all want to use it at work and school for productivity and educational applications, and that familiarity will drive more and more companies and schools to switch desktops.

    But that's just my wild speculation...

    1. Re:Google hasn't peaked. by nwbvt · · Score: 4, Informative
      "Google has a lot of project in the works, including Gmail, Gtalk, Google Desktop, etc. These projects are anything but mainstream and have a LOT of room for growth. Hell, there's still even room for growth in their primary market, the search engine. Though they are huge, they are far from owning that market."

      Yes, but out of all their many products, they have only one major source of income, Adsense. Their entire business model is based on advertising. Remember how the dot-com boom in the late 90's turned out? And how many of their products work well with Adsense? While I occasionally find the ads coming off of search results useful, I've never seen anything in gmail that was remotely helpful.

      "As for me, I'm convinced that if anyone will ever knock off Microsoft, it will be an OS that gets game developers behind them. I've said for years that as weird as it sounds, gamers drive the market. Not many people use computers at home or school for productive uses, most people use them for playing games."

      I know these are somewhat old numbers, but according to the census bureau in '01:

      • 55.9% of computer uers play games (though that probably counts games like solitare and freecell as well as City of Heroes and Warcraft).
      • 58.1% use it for word processing.
      • 83.5% use it for email.
      • 89.5% use it for the Internet.

      So there are more popular uses.

      "If City of Heroes ran on Linux, I would probably go ahead to switch to a Linux-only system, if for no other reason than it's free and I don't have to buy a new version every few years."

      Try Cedega, I've heard it works fine with that particular game. Not so sure about plain old wine though.

      --
      Mathematics is made of 50 percent formulas, 50 percent proofs, and 50 percent imagination.
  4. Yes by Timesprout · · Score: 5, Insightful

    Next question the does not involve endless futile /. speculation please.

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
  5. How do you know Google is telling the truth? by Saint+Stephen · · Score: 4, Funny

    Sure, you type in some stuff, and get something that LOOKS highly relevant. How do you know?

  6. This might not be so bad by Wingfield · · Score: 5, Interesting

    Google may be following the typical path, which is generally attributed to the growth of a company. The difference that I see between a company like google and Microsoft is that google generally does an awesome job on virtually everything they release(which, by the way, is all free.) G-mail is hands down the best e-mail service I've ever used, and although I haven't used the new IMing service, I hear that it's very streamlined. I like google. They give me what i need to surf the web efficiently. As long as they don't become bent on world domination like Microsoft, I don't see why them getting bigger would be a problem. In my eyes, it means more resources with which to provide us with better services.

  7. yawn by Chaos_Thoery · · Score: 4, Funny

    These articles are like monthly soap operas. What will happen next? Google gets pregnant? lame.

  8. How to bring down Google - Do-Not-Search law. by Anonymous Coward · · Score: 4, Funny

    I used to love Google, but not anymore. Don't ask why, but reading Google-related stories on slashdot every few hours is one of the reasons.

    This has led me to come up with the seeds of a compelling plan that will bring down Google. It involves making search engines respect privacy and copyright, by law.

    Search engines like Google enable people to compile information from different sources about the same thing. So while one website might not provide enough information about some John Smith, using search engines it is very easy to find out a lot more about that person. And without the consent of that person. This compiled information could be harmful to that person in various ways. CNET was recently shunned by Google because one of it's reporters "googled" Google's CEO and found out some stuff about him. Google didn't like that. I don't like it either when someone else is able to "google me". I'm sure you don't like that as well, after all, it could be a potential employer, spouse, scammer, stalker, etc. who could be "googling" you.

    I am sure most people and entities (companies, government, etc.) would not like to be "googled" because of various reasons. It could be about national security, competitive reasons, personal well-being, etc. They should be able to "opt-out" of internet searches.

    This is what a proposed "Do-Not-Search" law would look like: There would be a national do-not-search registry which the search engines would have to check against before returning the results of each search. All items in the do-not-search registry would have to be excluded from the search results. If the search engine doesn't do that, then there would be penalties associated with it.

    A person or entity, upon presenting some valid credentials, could add some terms to the do-not-search registry. For example, John Smith can exclude himself from being searched. Only problem is, how to ensure other John Smiths are not excluded as well ? This is a 'bug', and will be sorted out soon.

    This is a work in progress, and only began a couple of days ago when all the hoopla surrounding Google Talk reached its height. Your comments/opinions on this would be helpful as well.

    Google needs to be tamed because it is a threat to many of us. I am sure some lawmaker in the US, Canada or Europe would grab on to this and then it will begin. The stock price would tank and the searches would become increasingly complex, time-consuming and irrelevant as the do-not-search registry grows. That would be the end of Google as we know it, and we would have saved slashdot and ourselves.

  9. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  10. Re:OSS Google Killer? by trash+eighty · · Score: 5, Funny

    yeah thats a good idea, a free Google killer.

    having to pay to search on Google is a real bummer... oh wait!

  11. I hope Google has peaked by DeadSea · · Score: 4, Insightful
    1. As a webmaster, I don't want to rely on Google for 80% of my traffic. I'd like to be able to count on each of three search engines for about 30% of my traffic. Google has been known to throw sites out of their index accidentally.
    2. As a user, I feel that Google knows too much about me already. They have a ton of information about what I search for. With gmail, they have a list of who I know, with maps they have a list of places I go, with froogle they have a list of what I buy.
    I would prefer that some of the other players in search got their act together and improved to the point to be able to challenge Google. I'd prefer if some of the other maps, email, and shopping sites got their act together and became as good as Google.

    Its hard to hate a company that usually has the far superior product, but Google is getting huge and a little scary.

  12. Re:Of course Google has peaked by WilliamSChips · · Score: 5, Insightful
    That's why they're busily copying every "portal" feature from their superior competitor.
    Maybe that part of Yahoo is better than what Google has, but in most places, Google's offering is better. Email, for example. How much space did Yahoo offer before Gmail? 10 megabytes. How much space does Gmail offer as opposed to Yahoo? Google has over twice as much. And feature-wise? Gmail wins hands-down.
    --
    Please, for the good of Humanity, vote Obama.
  13. He's right by Anonymous Coward · · Score: 5, Funny

    You know, this guy who makes a living by getting his name in the press is completely, objectively correct. There's nothing Google can do with the FOUR BILLION dollars they raised in a (small) stock sale.

    There's nothing left to invent in the world. There's nothing more we want from computing. There are no more improvements possible. Rampant spam, spyware, crummy messaging protocols like email and primitive IM are all that we want. We don't need access to more information in other dimensions of our lives, and all the Ph.D.s in the world are not going to find ways to improve our lives through computing.

    Google, if you're listening, please understand: there are no more efficiencies possible in human society, at least through information management. The annual improvement of efficiencies of 4-10% per year noted by macro economists is all smoke screen. Stop making maps, phone-related lookup services, and archives of all the world's libraries. We simply don't want this information, or need it. Please stop trying. K THXS.

    Sincerely, B. Gates

  14. Wow by Bogtha · · Score: 4, Insightful

    This has to be a new low. "I don't know what Google are doing, so I'll write about how I don't know what Google are doing!"

    Every one of those iPods is a bootable drive. What if Apple introduces OS 10.5, its next super-duper operating system release, and at the same time starts loading FOR FREE the current operating system version -- OS 10.4 -- on every new iPod in a version that runs on generic Intel boxes? What if they also make 10.4 a free download through the iTunes Music Store?

    I thought this "OS X on generic Intel boxes" thing had been done to death? How are Apple going to solve the driver problem? Giving away a free older version that doesn't work with half your hardware is going to make a negative impression, not a positive one.

    --
    Bogtha Bogtha Bogtha
  15. Re:Of course Google has peaked by Dogtanian · · Score: 4, Funny

    That's why they're busily copying every "portal" feature from their superior competitor

    They're pretty slow off the mark then. Yahoo had the "X-Cam Pop-Under ad" feature years back, and Google *still* haven't implemented it.

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  16. If, so this would be a huge boon for slashdot... by ScentCone · · Score: 4, Interesting

    ... because even the most virulent (ahem) MS-loathers have to be aware that they're sounding a little stale these days. The sheer drama of a once-romantic company like Google making the transition from dewey-cheeked lass to, well, a grown-up company will fuel slashdot rants for years. This is mostly due to the dislike, on the part of so many users here, of the realities of what it takes to be a large, publicly-held, growing tech company (i.e., make money for the people who invested so much cash, solidify the brand, beat or absorb competition, and show that you have what it will take to continue to grow indefinately). The real drama comes from Google's original "no evil" clause, coupled with the completely rudderless definition of "evil" as used by slashdotters. Thus will Google simply become a canvas on which to paint every argument about capitalism, openess, income disparity, regulation, monopolism, liberalism, conservatism, and operating system religions.

    It's not so much the fun we'll have watching certain G-accolytes feeling betrayed. It's the fun we'll have watching so many people realize they've simply been projecting their own notions onto a company that's now so large and visible that the disconnect will be obvious, even to those addled enough to have thought that there could be something that big, "free," and still beyond the reach of normal economic realities. We're not seeing Google "peak," we're seeing the Google fanboy fantasy peak. I use their tools dozens of times every day. As a surfer, as a consultant, as a merchant, as a consumer, as a driver, as a communicator... but for some reason, as much as I'm impressed with pretty much everything they do, I've not ever quite heard the siren song that so many others seem to hear. I'm always impressed, but not so much seduced. Perhaps it's because I don't have the abiding hatred for Google's competition found in so many others - that makes the whole issue less emotional, I think.

    --
    Don't disappoint your bird dog. Go to the range.
  17. What if Apple has peaked? by Jugalator · · Score: 4, Interesting

    He believes Microsoft's greatest threat may come from Apple, in that case I believe he may be living in the past, thinking companies of the past may pose the largest threats. What if people like him are wrong, and Google's mission and their web services is the model for many future IT companies, and the actual hardware you buy will start playing less of a role than it once used to? Even today, I notice myself buying brand new computer systems far less than before. Not even the games (and yes, it's modern games) require a new computer as often as they used to. More often than not, it's just about a new graphics card if anything at all, not about upgrading your 8 MB ram to 16 MB like you used to. You can often keep running with the 512 MB you bought four years ago.

    And when it's about web services, it's their hardware that matters, not Apple's. It seems like the author is putting an awful lot of trust in that hardware markets will decide everything, in an age when web services become more and more complex.

    --
    Beware: In C++, your friends can see your privates!
  18. Has Google climaxed? by KingSkippus · · Score: 4, Funny

    Then perhaps "peaked" is the wrong word to toss around here.

    The porn market, eh? Now THAT'S an industry in which Google has the potential to experience large growth, but the road ahead would be long and hard. Any thoughts at this point would be premature, don't you think?

    But if they do manage to penetrate that market, they should give themselves a hand--job well done!