Microsoft to Launch "Skype Killer"
TheChillPill writes "Microsoft is due to announce the launch of a service to rival Skype following the acquision of VoIP provider Teleo.
While a crude version of VoIP is already included in most Instant Messaging programs, Skype is currently the only provider to allow calls to landlines and cellphones.
Microsoft intends to launch the service by the end of the year. "
In the old days, an announcement like this would have been an instant death blow to the competing company. I am happy to note these days it is a relative non-event. This is not to say Microsoft's entry into a market cannot have a significant impact. But gone are the good old days where Microsoft simply had to announce some vaporware to stop a competitor in their tracks. From that perspective, things are better today than they used to be.
The NSA: The only part of the US government that actually listens.
Microsoft intends to launch the service by the end of the year.
Why not wait until the end of the year to make an announcement when it will be news? Anything more than that is free advertising for something that doesn't exist. *sigh*
Speak truth to power.
Thats not entirely accurate. British Telecom have an add-on to Yahoo messenger that allows calls to landlines and cellphones.
Oh, really? What happened to all the H.323 and SIP based services? Did they all vanish?
You're thinking like a geek. $10 bucks says most people's mothers who use MSN already (like those that use Yahoo, ICQ, AOL, etc) will use the service that pops up and says "Would you like to make a voice call to 'Your son in Italy' for only $10/mo". Probably saying to themselves: "A monkey is asking for my credit card number... That seems fair."
This is the world we live in. We talk about marketing being just FUD, but it's really not. People buy whatever people sell. I've seen funny stuff on infomercials that people obviously buy (a vacuum that sucks up your hair and cuts it with a blade inside the vacuum attachment- this was in the 'cut your hair at home' stage of the late 80's).
People will buy what seems reasonable and what you tell them to buy. Ask any marketing student. 99% of the market is uneducated as to what Skype is. Vonage has only made such headway through significant marketing, which M$ could outdo anyday... and who wouldn't switch to a M$ product that already runs their office, home, and play communications needs?
M$ integrates an ad and the feature into MSN Messenger, and they'll instantly have a LOT of people. No having to download additional software, no setup, no confusing additional software that may or may not hurt your computer... just works.
-M
when you see the word 'Linux', drink!