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Google Forays into Print Advertising

Posted by CmdrTaco on from the nothing-else-happening-in-august dept.

dotpavan writes "It's not that if Google farts, it makes headlines, but this move is a smart one, at least for a tech company which was primarily thought of a search-engine company. Yahoo News reports that Google has ventured into print ads (or offline ads as they are called there) by buying pages at PCMagazine and Maximum PC. More interesting is the website adsbygoogle.com which has these images, but the main page is not functional. "

7 of 129 comments (clear)

  1. We've known they were planning it..... by the_mighty_$ · · Score: 4, Informative

    This page dated in 2003 shows that Google has been planning this for quite awhile. I wonder what took them so long?

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    VI VI VI - the editor of the beast!
  2. Re:Finally! by the_mighty_$ · · Score: 4, Informative

    I agree that posting every move Google makes is pretty lame, but I think in this case it is warranted. This is a pretty big move that could have big consequences.

    Although its strange, because they still have some stuff on their website bashing offline advertising:

    (quote from linked page) "Offline advertising is not of interest, Schoolcraft says. "It's much more expensive than online advertising, and it's not measurable."

    --
    VI VI VI - the editor of the beast!
  3. The funcional ones, with the ads. by dark-br · · Score: 4, Informative

    More interesting is the website adsbygoogle.com which has these images, but the main page is not functional.

    So let's jump to the funcional links:

    http://www.adsbygoogle.com/pcmag/

    http://www.adsbygoogle.com/maxpc/

    http://www.adsbygoogle.com/pcmag/2005-09-20/

  4. Re:Yahoo News about Google by gray+code · · Score: 3, Informative

    Yes, they did:
    http://news.bbc.co.uk/1/hi/england/west_midlands/4 406575.stm

  5. Re:What images? by DevanJedi · · Score: 2, Informative

    I think he meant this http://adsbygoogle.com/pcmag/2005-09-06/ which is linked to in the article.

  6. Re:Yahoo News about Google by taskforce · · Score: 4, Informative

    The BBC isn't Government run (if you said that for the reason I thought you did; becuase of the obvious issues about having a news source tied to a government) it is actually quite independant of the British Govenment (often to their annoyance) and has proven itself again and again to be as independant as any commercially funded news agency: the most recent being the issues of WMD in Iraq.

    --
    My 3D Texturing Skinning work (under construction)
  7. Re:Finally! by MmmmJoel · · Score: 2, Informative

    Actually, they are also addressing the second part.

    All phone numbers in the ads are actually Google toll-free numbers that are redirected to the advertisers phone number -- click-throughs via phone.