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Fuddruckers Called Out on Hotlinking
naught writes "Fuddruckers, a hamburger chain, hotlinked to a flash game developer's Burgertime clone on their 'Fuddrockers' page. When the developer noticed an abnormal amount of traffic coming from their website, he decided to let the company know how he felt -- and maybe teach them about hotlinking.." From the post: "So, I redirected everything coming from Fuddruckers.com. (learned all about .htaccess files also... neat!) Wrote a nice little message pointing out how incredibly stupid their web developer is. And then redirected the main page to a pleasant little website showing photographs of slaughterhouses. And also opened up some more popups, for those that don't have popup blockers."
Wait a minute... So someone is punishing another person for using a hotlink on the web? Someone has spent too much time sniffing the corporate glue of "we own everything!". The web is *about* linking, and open data structures, and access to information. How does information suddenly become inviolate if it's not splashed with corporate logos? If you don't want it to be seen by the world, don't publish it to the world...
Fuddruckers, take notice of this practice... such a hard concept... of downloading the game and HOSTING IT YOURSELF... versus stealing other's bandwidth...
Under some theories of netiquette, linking to an HTML page that references a Flash file is more polite than copying the Flash file to your own server because the former is normal use of the World Wide Web and the latter is copyright infringement. To put it into RIAA terms, "stealing" bandwidth is preferable to "stealing" a work of authorship.
Note to flash guy: you're an ass and a publicity hound.
(1) Your game has a URL tag on it, so it's impossible for fuddrucker's to represent it as their own.
(2) Fuddrucker's accounted for only a small portion of total hits, and yet you're complaining about the bandwidth usage?
(3) Despite the evidence that the link was not particularly stressful nor malicious in any way, you went way out of your way to do something incredibly malicious back.
How... bad.
on the fuddruckers webpage isn't a very good advert for their product... really... the kid is already obese...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
So, you're upset someone is using something you created without giving you credit or asking permission, but you copied the gameplay and name from another company's game without crediting them in any way or getting permission?
He has the URL of his website right there on the opening screen. So while they're stealing what looked to be 5% of his traffic, they're also directing people to his website. Wow, someone in corporate America assumed a little bit too much, what would have been wrong with a polite to the webmaster? And why not just change the URL? Instead he decides to expose people to graphic images because they made the mistake of going to the Fudrucker's website? Sheesh. Chill out.
MikeAtIF*ckStuffedAnimalsDotCom
From: Justin Daniels
Date: Fri, 2 Sep 2005 19:056:32 -0400
To: webmaster
Subject: Complaint about your website
To Whom It May Concern;
Upon returning from a birthday party at one of your restaurants in Atlanta, my ten year old son wanted to look at the Fuddrucker's website. Normally, I am very restrictive on what Joshua may view, but I was confident that the content on your website would be child appropriate.
Much to my dismay, my son became very upset at something he saw on your site. When I went to investigate, I discovered numerous pop-up browser windows detailing how cows are killed and slaughtered, and ground into hamburger meat! This information was thrust upon him when he clicked on a link to a game called "BurgerTime" from your so-called "Fuddrockers" page, which appears to be intended for children.
My child is still upset, and it has taken my wife almost an hour to calm him down. Now he has said he will never eat a hamburger again, and has been repeatedly apologizing for helping "kill the cows".
I am absolutely appalled that you post this sort of information on your website. It is my duty, as a parent, to teach my children where meat comes from.
I can safely say that my family and I will never step foot in another Fuddrucker's restaurant after this traumatic evening.
Justin Daniels
Atlanta, Georgia
Most of the comments seem to focus on the morality of what the Fuddruckers webmaster (of html-peon) did or on what Mr. Briggs did. I think I even saw a comment on how stupid Fuddruckers must be.
What I haven't seen is the suggestion that perhaps Mr. Briggs passed up a modestly lucrative opportunity to profit a bit from his originally selfless efforts. After all, it's obvious that someone at Fuddruckers liked his game. He might have been able to convince them to legally purchase the rights, or at least agree to indemnify him if the original creators of the BurgerTime game ever decided to sue Mr. Briggs based on copyright infringement. Perhaps he might have convinced them to purchase a tweaked version of the game, customized for Fuddruckkers.
Instead, he decided to make a rather malicious effort to embarrass them, poisoning any potential commercial relationship. But, the opportunity to rant and show off modest technological l33t skillz was apparently enough to offset the potential of acquiring base, material crap such as money.
People have gradually redefined the word, though, and now it no longer carries positive connotations. The current definition of "hotlink" is something like "to embed content in your web site which references an absolute URI on another web site." This practice used to be called image stealing or bandwidth stealing, but I guess those weren't buzzword-worthy enough.
I guess even with that definition, what Fuddrucker's did doesn't really qualify. What they're really guilty of is just plain asshattery, and it's possible that the "victim" is just perpetrating more of the same. His LiveJournal post includes this edit:
So, presumably, he's not hosting the slaughterhouse images himself, but he's redirecting Fuddrucker's traffic to innocent third parties... The very thing he's pissed off at Fuddrucker's for doing.
"BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
We all know what hyperlinking is. Hotlinking is different.
Hotlinking is the practice of taking someone else's resources, typically images, sounds, flash files, etc, and displaying them inline in your own HTML page. This causes losses to the creator because they still have to pay for the bandwidth of serving the file, but reap no benefits. For example, the creator may have advertising around the page with the Flash game that never gets seen.
Hotlinking is generally seen as very bad form among web developers.
The Fuddrucker's site doesn't give the URL and email, that's only showing up in the game itself. Fudd's doesn't credit the author in any way on their own site.
Furthermore, as several have already noted, this type of link also constitutes bandwith theft.
Wouldn't a small-time flash developer want this sort of exposure?
No. I can say that with utmost confidence, being one myself.
Doing some sort of goatse move to poor kids who are expecting to play a game is just wrong. This guy should be taken to court or something for indecent exposure.
RTFA. He didn't put up anything obscene, he put up images from a slaughterhouse. And even if he had put up something obscene, the idea of taking him to court would be ridiculous. He's free to put whatever content he likes on his own site (provided the content itself is legal), and he's not obligated to preserve anything that someone else links to.
This reminds me of one day, when I was reading my access_logs and discovered that some bastard was hotlinking to a "Powered by SuSE" png button on my server. He had placed the image in his .sig on some forum and didn't bother to host the pic in his own web-space. I wanted to teach him a lesson, and thus the "Powered by Goatse" image was born. After setting Apache to serve the new picture instead, requests dropped dramatically during the next week :)
If you would take the time to read the article, you would notice that the games author had his website embeded inside the flash file (free advertising), and that it was not a large or even a particualrly stressful amount of bandwidth, but yet he chose to do something incredibly malicious back to them without even bothering to ask them to remove link. And the fact he take others content and does not give credit, but yet gets angry when the same is done to him is more than a little hypocrytical....
And how does the complimentee respond? By kicking virtual sand in their face because it generates too much interest. Something wrong with just putting a static 'Thanks for the interest, but we can't cope with the bandwidth right now' message up? Ie. being pleasant and polite?
... so surely it would have been much worse if Fuddruckers had copied the game and placed it on their site!? That would have been a possible breach of copyright, after all!
The funniest thing of all is that the amount of bandwidth fuddruckers was taking up was 5% or less, judging by the graph on his site. I mean, sheesh, what a loser this guy is - not only does he get upset that someone thought his work worthwhile enough to link to, but then he actually thinks his response was not only justified but also pretty damn clever. He writes - and you can see him smirking all the way - "But did I do this right away? No! I waited until the Friday evening before a three-day weekend. So either it'll be up for three days, or someone is going to have to go in during their vacation to fix it. My only hope is that an executive from Fuddruckers finds out about it before that happens. Because, really, stupidity like that deserves losing your job over."
So, yes, Fuddruckers should have sent the guy an email out of courtesy, but that's the only way that I can see that they did anything wrong. An acknowledgement on their website would also have been nice, but considering the game clearly states on the main page who it was written by that's hardly necessary. But these things didn't seem to upset the game's author anyway - what he seemed most pissed off about was that Fuddruckers had linked to his game, rather than copying it and hosting it on their site. Now, there's no obvious copyright on the games and nothing to suggest that they're open source or public domain
Absolutely fascinating! I hope they did not point everything dere. host www.fuddruckers.com www.fuddruckers.com has address 66.102.7.99 whois -h whois.arin.net 66.102.7.99 OrgName: Google Inc. OrgID: GOGL Address: 1600 Amphitheatre Parkway City: Mountain View StateProv: CA PostalCode: 94043 Country: US