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Dell Launches Flash Music Player
desert island writes "Dell launched a new flash-memory digital music player, named DJ Ditty, to compete with the iPod Shuffle. Both devices are $99 and come equipped with 512 megabytes of memory. The biggest difference between the devices is the Ditty's 1-inch LCD display screen, which helps users navigate their music lists. In addition, the Ditty can receive FM radio and sport a rechargeable lithium polymer battery that can provide up to 14 hours of continuous play."
1. "DJ Ditty" is a stupid name, and likely to get them sued by P. Ditty. (This is the same guy who threatened legal action against "Puffy" forcing them to change their name to "Puffy Ami Yumi.")
:-P
2. 512MB, FM Radio, 1 inch LCD screen... That sounds awefully familiar... You don't think Dell would just be rebranding and pretending they did all this great and competitive R&D, do you?
Nah. That wouldn't sound like Dell. (Which is to say, that sounds EXACTLY like Dell.)
Javascript + Nintendo DSi = DSiCade
Funny how the pc-pro with &%#%& advertisement over the text in Firefox, said that the AAC/mp3 format of the ipod is a tie in and this way suggesting that WMA is not a tie in. Very funny.
My wife's sketchblog Blob[p]: Gastrono-me
They also aren't advertising for it. In a similar article, they disucss Dell's marketing scheme for this product.
"Dell has launched a digital music player dubbed the DJ Ditty in what it calls its first "word-of-mouth" promotional campaign. The vendor announced the player in the US only with a banner on its website, and stated that it is getting the word out through employees and customer focus groups. Dell has also launched a special multimedia site targeting young buyers. The announcement was so low-key that a UK spokeswoman was unaware of the launch. "We don't get US announcements but I wouldn't be surprised if it were available here soon," she said."
This might have been a viable competitor with the iPod Shuffle, but only if people know about it.
"For Great Justice."
As far as i am concerned, the iTunes software is one of the key reasons Apple have done so well. It's easy & effective, whereas I suspect Dell is not. But then I guess we knew that right?
Actually, I believe the iPod Shuffle hardware does have a radio, and a voice recorder, and a display driver. So, the better question is why did Apple choose not to expose them?
The answer was given in an article whose location I don't remember, soon after the Shuffle came out. Apple could not think of a good interface that would fit on a display small enough for the Shuffle, nor could they think of a good interface for the radio and voice recorder. So, unlike most companies (and this is what makes Apple stuff generally better), they left out features rather than make a kitchen-sink player that would do everything, but do nothing well.
The key to good design is often to leave things out.
And what about software on the PC side. Shuffle's iTunes integration will no doubt kick the crap out of anything Dell can bundle together. Also the fact that it can play iTunes downloaded songs. I don't think you have appreciated how important these two things are!
Also what REALLY matters is brand and image. People think Apple and even the Shuffle looks cool. So cool they even were the thing on their arm or around their neck.
Nobody wants that ugly thing from Dell, especially with the Dell logo so visable. Can you imagine anyone with that around their neck. It looks like a lighter. The only people who would have it around their neck will be young boys who like like geeks and nerds (and hence were even aware of the extra features). The 'oh so cool' people will stick with the shuffle and will act free advertizing to everyone else.
Mark my words, this player will rapidly die. After a few news articles like this, nobody will ever talk about it again. I honestly don't think it stands a chance against the Shuffle.