Slashdot Mirror
GameTap Rom Rental Service to Launch
Mirkon writes "Several months ago it was revealed that Turner Broadcasting was working on a service called GameTap, where a monthly subscription gives users access to an all-you-can-download buffet of games. As indicated by the "GameTap is Coming" box, the service has not yet launched - but it appears to be gearing up for a release in the very near future. An OReillyNet blog from a few days ago tells Brian Jepson's experience with the service: "Although it's not officially launched, they are letting users trickle in." But the real signs of an impending launch are from a comprehensive Web marketing campaign. You may have already seen commercials for the Institute for Additional Dimensional Adjustment Therapy, ending with the URL whatisadat.org. This imaginative site poses as an informational/educational source about and for a disorder called "3rd Demensia" and is full of videogame references. If you look closely at the banner advertisements throughout the site, you'll find that it's only one of a network of game-spoof sites (like First Person Getaways and the Department of Gameland Security), and by exploring these various sites you're bound to find semi-hidden "PowerUp" pages that allow you to sign up for the GameTap service. Unfortunately, the service requires Windows 2000 or XP, but even Mac and Linux users can enjoy the viral marketing campaign."
Just go to http://www.gametap.com/launch/Home and you can register to play today, without looking at any of the dummy web-sites. Enjoy.
Took some searching, but found it here