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MS Expects Half of All 360 Owners To Use Live
Gamespot is reporting that Xbox chief officer Robbie Bach expects half of all Xbox 360 owners to use the Live service. From the article: "Bach confirmed that currently, only 10 percent of Xbox owners--some 2 million users--subscribe to Xbox Live. With the addition of the free 'Silver' version of Xbox Live, Bach believes that about 50 percent of the console's owners will go online via the 360. However, they will still have to pay to play games online via the new Xbox Live Gold."
What can you do with Xbox Live Silver? Download more content? I don't really understand what the incentive is for companies to release free downloadable content. I mean, they've already got your money. Seems like the smart thing to do would be to save any new content you create and release an updated or director's cut version later, or adopt the EA model and if the game is successful, just start releasing it every year with very small changes. Paid downloadable content makes sense, at least, but I don't see how big a part of the 360 strategy that is. The important number for Microsoft should be how many more people can they get to pay for Xbox Gold, especially if the price is going up compared to current Xbox Live rates.