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MS Expects Half of All 360 Owners To Use Live

Gamespot is reporting that Xbox chief officer Robbie Bach expects half of all Xbox 360 owners to use the Live service. From the article: "Bach confirmed that currently, only 10 percent of Xbox owners--some 2 million users--subscribe to Xbox Live. With the addition of the free 'Silver' version of Xbox Live, Bach believes that about 50 percent of the console's owners will go online via the 360. However, they will still have to pay to play games online via the new Xbox Live Gold."

13 of 49 comments (clear)

  1. Not too outlandish... by RoadDoggFL · · Score: 4, Insightful

    When you consider that Xbox Live Silver will be free, will have barely any features, and will likely be forced down people's throats. Though I guess some of that expectation can be attributed to increased utility withing Xbox Live itself and more people with broadband.

    --
    "This is considered plagiarism."
    1. Re:Not too outlandish... by Gogo0 · · Score: 3, Interesting

      Wait until MS pushes a firmware patch or something over Live and claim the next day that over 90% of owners "use" Live.
      Though to be fair, it would be retarded to not spin that for marketing.

    2. Re:Not too outlandish... by Miguel+de+Icaza · · Score: 3, Insightful

      yeah, since the basic and severley limited live service is going to be free, and early xbox1.5 consumers will be in a demographic that mostly already has a suitable high-bandwidth connection - obviously 50% to use live is a conservative estimate. How many will subscribe? -probably a high proporion of early adopters but a year in, when the cost of the console drops - a much smaller proportion since these are mostly casual gamers with lower disposable income.

      i saw a presention the other day that predicted the ps2 will outsell (worldwide) the 360 this christmas by at least a factor of 5. The psp is expected to just outsell the 360 with many playstation-lifestylers opting to put a shiny psp in their stocking and wait for the ps3.

      it is incredible testement to sony that a six year old console is expected to be able to hold off competion from a new console one-and-a-half generations ahead in technology.

      Also if microsoft launched the 360 with halo3 then they could guarantee non-damp first month sales. Because the launch line-up is weak tithout a new halo incarnation there is a very real chance that this baby will be a flop for its first 6 months.

      Other factors worrying for microsoft:
      1. Many Xbox owners, are relatively recent purchacers - they are not ready for the next cycle and still want to get value from exiting generation (they are about to feel abandonned when microsoft halt all xbox1 activity in next few months)

      2. Use of DVD media. A percieved weakness by publishers - allows cheap piracy to continue for next decade when the DRM is inevitably cracked. Publishers suspect microsoft may be using easy-piracy to drive next gen sales. note blueray will not be easy for j6p to crack for several years (or ever if blue-ray fals on its face - in this sense sony are playing a clever no-lose game).

      3. lack of inovation. in fact innovation has moved backwards with no harddrive as standard. In the face of the revolution controller (and sonys eye-toy as standard with ps3) and even NO WIRELESS AS STANDARD the package is looking decidedly not very next generation.

      4. lack of backwards compatibility. not a big deal - or at least never has been, but nintendo are going to have compatibility going 4 generations back! and sony will have ps1/ps2 compatibilty. so while nobody really cares after a month of ownership - it looks really lame in the shop window.

      5. japan. MS are going to spend $billions this time - and eveyone (EVERYONE) knows it will flop. 100% certainty. Microsoft shareholders should be screaming murder (but they are sheep)

      Its ok for consoles to have slow starts. But if xbox360 has a slow first 6 months and then gets lost in ps3 and revolution hype - then it will be a disaster for microsoft as they will face a 2nd generation where they must effectively bribe (both in subsidies and easily pirated games) consumers to buy their product. MS have budgeted to lose money in console business for one generation only. Their pockets may be bottomless but their shareholders patience is not. Heres my quote to take away:

      there are better things to blow $10billion on than coming joint second in a one horse race.

      --
      Before adopting WHATWG, read the moonlight.NET EULA [http://www.microsoft.com/interop/msnovellcollab/moonlight.mspx]
  2. Incentive by bclark · · Score: 5, Interesting

    What can you do with Xbox Live Silver? Download more content? I don't really understand what the incentive is for companies to release free downloadable content. I mean, they've already got your money. Seems like the smart thing to do would be to save any new content you create and release an updated or director's cut version later, or adopt the EA model and if the game is successful, just start releasing it every year with very small changes. Paid downloadable content makes sense, at least, but I don't see how big a part of the 360 strategy that is. The important number for Microsoft should be how many more people can they get to pay for Xbox Gold, especially if the price is going up compared to current Xbox Live rates.

    1. Re:Incentive by dootbran · · Score: 2, Interesting

      I think silver being added in an effort to increase the sales of payed DLC. Not only does it let you reach a wider audience by not requiring them to pay a subscription first but it also separates the Live payment from the DLC value in the users mind.

      At them moment a lot of users probably feel like developers are double dipping by charging for DLC. Now they are being more explicit, multiplayer is $50/year while DLC and friends lists are free. Now even though I pay my $50/year, I don't see that DLC as being part of what I'm paying for and I don't feel like I already payed for that PGR3 PDLC ($5) when I payed for my live subscription.

      I guess if you look at it like that they are raising the price. You are getting fewer additional services for the same price.

    2. Re:Incentive by Delphiki · · Score: 2, Interesting

      One thing that I'm looking forward to doing with Xbox Live that you can do with Silver is chat with friends via text or voice, even if you're both playing offline, single player games. It's not a big enough feature to sell a lot of systems, but I think I'm definitely looking forward to it.

      --

      Feel free to mod me "-1 - Angry Jerk".

  3. Nintendo too by ShadowMarth · · Score: 3, Informative

    Nintendo is trying to achieve 75% online penetration of the DS and Revolution market, and they're making good strides.

    1. Re:Nintendo too by Castar · · Score: 4, Insightful

      I don't think lawsuits are what Nintendo is afraid of - they're afraid of a bad user experience for the new gamers they're trying to usher in.

      If you've played online on Live or PS2, you'll understand. The language, while offensive, is nothing compared to the childishness, the racism, the homophobia, the sexual harrasment... Imagine being in High School, except everyone is anonymous and thus can't be held accountable for anything they say. (cf. John Gabriel's Greater Internet Fuckwad Theory) I'm a hardcore gamer, not easily offended, and *I* certainly don't want to play with voice chat in SOCOM or BattleField. It's like swimming in the raw sewage of humanity.

      If your last gaming experience was Super Mario Bros. 3, and you're enticed back in to gaming when you have kids, a wife, and a mortgage, you don't want to be called a mexican jew lizard in Mario Kart by some 14-year-old in Alabama. You might not sue over it, but you're sure not going to play online any more, regardless of whether you were warned or not.

      --
      I yearn for you tragically. A. T. Tappman, Chaplain, U.S. Army.
  4. What's the point... by five40kix · · Score: 3, Funny

    If I can't play games with the silver package...then I might as well go online with something called a PC!

  5. Just One More Feature And I Would Sign Up.... by BRock97 · · Score: 2, Interesting

    You know, how hard is it to add keyboard and mouse support to the 360? Come on, seriously. Sadly, I am a gamer that was raised on the keyboard and mouse for my first person shooters and until I can have that on my console, I won't jump ship. Everything else is finally there, IMHO. Broadband connections, hi-res display via HDTV, most of the things that the PC was able to hold over the head of the console game systems. Just not this last thing.

    Sadly, though, I can see why they are doing it. I firmly believe that a user with a keyboard and mouse will have an unfair advantage over the controller user with the auto-aiming. And it isn't like it would be hard for Microsoft to do something about it. How about different lounges in the games based on what you were using to control the game? Seriously, you let me use a mouse/keyboard combo, and I will sign up for your Live service.

    --

    Bryan R.
    The price of freedom is eternal vigilance, or $12.50 as seen on eBay.....
    1. Re:Just One More Feature And I Would Sign Up.... by hollismb · · Score: 2, Interesting
      Sadly, though, I can see why they are doing it. I firmly believe that a user with a keyboard and mouse will have an unfair advantage over the controller user with the auto-aiming. And it isn't like it would be hard for Microsoft to do something about it. How about different lounges in the games based on what you were using to control the game? Seriously, you let me use a mouse/keyboard combo, and I will sign up for your Live service.

      You're right about that, because it's been done before with Quake 3 on the Dreamcast. I don't recall completely whether it was that you could use a KB/M on the Dreamcast (which you could), or whether PC players could gt in the mix as well, but the end result was simple: if you used a controller, you got TOTALLY OWNED. There simply wasn't even a button combination that would even allow you to move, zoom, and shoot at the same time that was even close to workable on the controller, which thankfully, the dual analog sticks on the PS2 and Xbox controllers have taken care of. But back then, the concept of a headshot while moving just plain didn't work.

      That being said, your idea isn't so bad. Determine which people are using a KB/M, and don't let them play with the controller folks. Don't even make it an option, because aside from maybe Halo 2 or Ghost Recon, both of which move fairly slowly and have some sort of sticky auto-aim, the mouse folks would rock the controller folks' world. If that ever happens where these two groups can play together again on a console, I guarantee you I won't even consider buying that game. Some of us like sitting back on the couch, feet up, with a controller in hand, as opposed to messing around with a keyboard and mouse, which would require all sorts of complication, some sort of lap contraption, or sitting at a desk. That's what PCs are for, and why I'd rather not play games on one.

    2. Re:Just One More Feature And I Would Sign Up.... by RoadDoggFL · · Score: 2, Informative

      FYI: Q3A let PC and DC players play each other, both using a mouse and keyboard (and I think Q3A supported the DC's BBA).

      --
      "This is considered plagiarism."
  6. Woah by Digital+Vomit · · Score: 4, Funny
    I read that as "MS Expects Half of All 360 Owners To Live"

    That's one harsh console.

    --
    Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.