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Wired Magazine Profile of Tim O'Reilly

An anonymous reader writes "Best-selling author Steven Levy has a new profile of techincal publisher Tim O'Reilly over at Wired." From the article: "... O'Reilly himself has operated for years under the radar. Most nontechies, if they know him at all, know him by the eponymous name of his publishing company. It has a 15 percent share of the $400 million computer-book market but casts a much bigger shadow. O'Reilly books tend to colonize entire sections at Borders and Barnes & Noble, their distinctive cover design as recognizable as the Tide circle on a box of detergent or the Apple logo on the lid of a PowerBook. In serif type over a glossy white background, there is the title, often naming a computer language or protocol familiar to codeheads and gibberish to everyone else (JavaServer Faces; Essential CVS; Using Samba, 2nd Edition). The illustrations are realistically rendered pen-and-ink drawings of animals."

35 of 116 comments (clear)

  1. Quality Lasts by Doc+Ruby · · Score: 4, Interesting

    My O'Reilly _Programming perl_ book has survived unspeakable abuse for 10 years, without dropping a single page from its binding. While its content, layout and clarity of editorial is unparalleled in my three decades of paging through paper documentation, inviting thousands of hours of use. That's a quality product. Keep up the good work, Tim!

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    make install -not war

    1. Re:Quality Lasts by Doc+Ruby · · Score: 4, Interesting

      FWIW, the fortune at the bottom of the page on which I submitted these messages reads:

      "The camel has a single hump; The dromedary two; Or else the other way around. I'm never sure. Are you? -- Ogden Nash"

      while the _Programming perl_ book's colophon says "the animal featured on the cover of Programming Perl is a camel, a one-humped dromedary", then refers to "the one-humped dromedary and the two-humped bactrian". Even Ogden Nash could have learned something useful from that handy O'Reilly edition.

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      make install -not war

    2. Re:Quality Lasts by Comatose51 · · Score: 4, Interesting
      You know, ever since reading that book, I've come to this silly notion that there might be other books like it. That's very, very rare. Maybe C the Programming Language is close. Most other programming books just can't strike a balance between being indepth but also to the point. I was reading a book on WMI the other day and the author proceed to explain the history of WMI! He started with SNMP and then DMI, etc. then he explains why schema, etc. What I wanted wasn't until most of the way through the book and even that chapter wasn't very good. I ended up just Googling and found the one example everyone provides for creating WMI providers. The code was maybe 3 pages long but that's all it took for me to do what I needed.

      The Perl book was like those 3 pages with commentaries but for a few hundred pages instead. Even though Perl's philosophy is TIMTOWTDI, the book somehow manages to forsee any problems or questions that I would even up having as I read along. It gave a lot of details with useful examples but still managed to keep it all very central and never felt like he was straying from the topic. I got started on Perl with only some reading over dinner (I started, not mastered Perl at that point). Maybe it was Perl that made it so easy. I don't know. It was very amazing in retrospect. I still have that book and it was one of a small box of books I took with me when I moved after college even though I don't program in it anymore. That book is legendary.

      --
      EvilCON - Made Famous by /.
    3. Re:Quality Lasts by Doc+Ruby · · Score: 4, Informative

      I think the "Camel" book, and Perl itself, are examples of successful products in general. They're products that are produced to meet people's demand for something, not a result of people's ability to produce something. In other words, give the people what they want, not just what you want to give them. The other O'Reilly books I've used, including _Unix in a Nutshell_, _Java in a Nutshell_ and other "Nutshell" books have all seemed to have that provenance. The K&R book, and C itself, as well. I think the "demand, not supply" design principle applies to all those products, and practically all the others I like.

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      make install -not war

    4. Re:Quality Lasts by Varitek · · Score: 5, Informative

      An even better way of remebering - the capital letter that begins each word looks like that camel. A Bactrian has two humps, and a Dromedary has one.

  2. 15%? by jcr · · Score: 2, Funny

    That figure sounds awfully low. Are they lumping in all the "windoze wanker's guide to nose-picking on the intarweb" books in the same category or something?

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:15%? by notasheep · · Score: 2, Insightful

      I've worked in the computer book publishing market for a long time - the 15% share is because they're successful only in a very small segment of the market. In fact, you'll start seeing a lot more "Windoze Wanker" books out of them soon - they see MS products (and consumer titles) as the areas where they can grow their business. It will be interesting to see if the technical audience that has formed the O'Reilly core will remain faithful as they "dirty" themselves publishing "Windoze" titles.

      They're kind of the Apple of computer book publishers - even when they publish a stinker (and they do it not too seldomly) they'll get lots of glowing remarks from the O'Reilly faithful.

      --
      Your mind looks a little cramped. Why don't you stretch it a little?
  3. and Tim has a blog by acomj · · Score: 4, Informative

    Tim Oreilly has a blog...

    http://radar.oreilly.com/tim/

    the other posters are interesting as welll

    http://radar.oreilly.com/

    1. Re:and Tim has a blog by MichaelSmith · · Score: 2, Funny
      radar.oreilly.com

      Does he know about things which are about to happen, just before they happen?

  4. Tim O'Reilly is the genuine article by yagu · · Score: 5, Interesting

    I accidentally met O'Reilly at a Linux conference in North Carolina a number of years back. We chatted it up about Linux, where we thought it might be going, what we thought Linux might say at the keynote address (turned out to be the year Linus said he would, "never, never, again write code to minimize memory to small memory machines...", a scary statement, but interestingly enough still to this day Linux is comparably resource thrifty), and small talk (not the language).

    He was soft spoken and unassuming. Somewhere in the course of discussion we introduced ourselves to each other. I remember walking away thinking what a nice guy, and an interesting coincidental name with the publisher. Yeah, it was the Tim O'Reilly, and I didn't figure it out until I saw him speak later that day. Wow.

    His presentation was low key, more about rallying the community than circling the wagons. Here was truly a man with a vision and understanding about the fabric of technology. Oh that the leaders of many more of our technology companies could be of his ilk.

    (As an interesting aside (to me), this was also the same conference at which I met ESR, same way, just striking up a conversation after a presentation. When time began to run out I told him I had to move along, I wanted to get to the Eric Raymond presentation. He smiled and let me go, telling me he'd see me there. LOL)

  5. OReilly used to be the default, but ... by Anonymous Coward · · Score: 5, Insightful

    In the past, when I'd needed a book on subject X, I'd just go the bookstore and pick up the OReilly Subject X In A Nutshell or the Definitive Guide To Subject X. Lately, I've been burned by a few duds. The quality over at ora.com is slipping. Now, they're only producing something like two orders of magnitude more books than they were 10 years ago, but still, it makes me sad. They're on the same level as Wrox now. Not that there's anything awful about that, Wrox is pretty damn good, but they've lost the default go-to position, for me at least.

  6. My brush with greatness... by barfy · · Score: 2, Funny

    Was when I found Tim's business card at the Cafe In bldg 18 at Microsoft. It was like finding RMS *buying* a beer or something...

  7. I think most nontechies know him as someone else.. by Doom+bucket · · Score: 2, Informative

    Most nontechies, if they know him at all, know him by the eponymous name of his publishing company.

    If you asked my parents they would think of the loudmouthed guy with a TV show. I'm sure they've never heard of the publishing company... in any case not everybody who is "techie" knows about O Reilly, I didn't until about two years ago, or at least I was aware of the books but never bought one.

  8. No fanfare, just the real deal by FishandChips · · Score: 5, Interesting

    It's very hard to make money out of publishing, so I guess the guy is a genius really. He's also got recognition. When I go into a shop I'll very likely buy the O'Reilly book out of the choices available because I know I'll get a solid number from a company worth supporting. So many other outfits are just faceless conglomerates owned by a monster toad somewhere. And with some topics, an O'Reilly book will be the only choice available anyway.

    There is some competition, I guess. My local Borders has some nice titles from No Starch Press in among the O'Reilly ones. Too bad there isn't one title on Debian from anyone stocked, though. It would be good to see more No Starch books. They're a little more hip and sometime a row of O'Reilly can look a bit staid.

    I once mail-ordered a book from O'Reilly and they sent me the wrong one. When I called them, they said they'd send out a replacement pdq (which they did) and told me I could keep the other, wrong one with their compliments. No need to inconvenience myself by returning it. It's a great book too. You have to respect a company like that.

    Still have all my O'Reilly books. They are really well put together unlike most these days.

    --
    Las qué passoun
    tournoun pas maï
    1. Re:No fanfare, just the real deal by fireboy1919 · · Score: 3, Interesting

      There is some competition, I guess.

      Kinda...not really. The IT industry is full of bad books - REALLY bad books. There are so many new things coming out, and so people are trying to publish stuff as quickly as possible. With a few exceptions (such as, for instance document publishing languages and compiler tech), things change a lot.

      O'Reilly publishing has been the only company that delivers any kind of consistency. That's a really big deal, because all of the computer books sell for around $50! $50 for something that has 1% useful information and 99% stuff the author picked up on some website somewhere isn't worth it at all.

      When you first start learning a new technology, its really hard to tell which books are giving you fluff and which have good stuff that will actually help you. So you have to rely on someone else. Friends work out, but only to a point.

      Inevitably there will be some areas that you know more about than any of your tech friends, (or you know nothing and neither do they), and you have to trust strangers. I pay for O'Reilly books because O'Reilly stands behind the quality of them, and I can usually trust that I'm going to get a lot out of them.

      Oh, and for the tried and true commonly available areas - like perl 5, or html they've got some REALLY high quality gems.

      --
      Mod me down and I will become more powerful than you can possibly imagine!
  9. O'reilly books... by ToasterofDOOM · · Score: 3, Insightful

    ...are nothing short of incredible and life-saving. I use my Python Pocket Reference almost daily, and it has been an invaluable resource. O'reilly is, and should be, the first place to look for technical writing, and almost always surpasses the competition in quality, clarity, and accuracy.

    --
    I am Spartacus
  10. Not as cool anymore, though. by Halfbaked+Plan · · Score: 2, Interesting

    O'Reilly didn't used to publish a lot of Windows-specific book titles. They were cooler back in the era when they mainly published books for the classic UNIX tools (i.e. SED/Awk, the multi-volume X Windows Reference series (which is a quite COMPLETE reference for X if you run it bareboned with good old TWM) and even some of the BSD manual volumes. Toward the end of the 90's geek-chic sort of damaged the whole scene. Now they publish comix.

    They do produce some of the best Windows-oriented books, of course. Actually almost the only ones worth purchasing. Lower screenshot-count (a fairly accurate measure of a Windoze book's worth) than many of the alternate publishers.

    --
    resigned
  11. animals? Bah! by Bananatree3 · · Score: 4, Funny
    "The illustrations are realistically rendered pen-and-ink drawings of animals."

    How dare you call this man an animal! Don't you have any respect for fine gentlemen?!

    1. Re:animals? Bah! by game+kid · · Score: 3, Funny

      He looks gentle...but pair him with a needy wife (or a comparable Windows PC) and he's a rowdy outlaw biker.

      His face reminds me of Poe for some reason. I can imagine Poe running Red Hat, though While I wondered, nearly napping, what the hell this GNU GRUB thingy is doesn't seem like good poetry...

      --
      You can hold down the "B" button for continuous firing.
  12. Not, pen and ink, but woodcuts by Anonymous Coward · · Score: 2, Informative

    The animals on the covers are not pen-and-ink, they are based on 19th century woodcuts.

  13. O'Really! by snuf23 · · Score: 3, Funny

    I generally love O'reilly books and also get quite a kick out of the O'Really parodies. Everything from "Windows NT's Infernal Filesystem" to "Practical UNIX Terrorism". These are great t-shirts if just for the look on a fellow techies face when they read the title.

    --
    Sometimes my arms bend back.
  14. Tired by Doc+Ruby · · Score: 4, Interesting

    O'Reilly does seem to be a right-on visionary with a productive work ethic. I'm impressed that he's got 15% of the computer book market, with his high quality products. And his interviews have presented an articulate guy who's passionate about the right things, with a sharp BS detector.

    I'm not as enthusiastic about _Wired_, though. Ever since I first saw their prelaunch ads on SF buses in 1993-4, they've seemed like the _Omni_ mag of high-tech. Breathless marketing hype that's usually wrong about the implications of any tech trend they opportunistically hump like an Aibo on Marshall McLuhan's leg. I tried reading that insufferable windbag Nicholas Negroponte's book, _Being Digital_, compiled from his "prescient" _Wired_ endpaper columns. I had thought he guessed wrong whenever I read them in a crapper in the 1990s. In retrospect, they're not even good for toilet paper. And the rest of the magazine holds up just as poorly. Except for that terrific epic by Neal Stephenson about "the longest wire in the world". Even _Wired_ couldn't taint Stephenson, and apparently not O'Reilly, either.

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    make install -not war

  15. SNR by Hans+Lehmann · · Score: 3, Informative

    As an engineer, I'll put this in engineering terms; O'Reilly books have a high signal to noise ratio. The amount of useful information that they contain per inch of shelf space is equaled by no other publisher, period.

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  16. He's getting bad karma from name association by programmerar · · Score: 2, Insightful

    I always felt a reluctance to the O'Reilly book because I thought they were published by Bill O'Reillys publishing company (I'm not a big fan of Bill O'Reilly).

    I always saw those books and thought "hell no, I won't support that son of a b***h".

    After reading this story today I might actually tak a look at his books.

  17. Good stuff by xgamer04 · · Score: 4, Funny

    This was a- good article, but -I keep thinking- some-thing's wrong with it. I just can-'t put my finger on it,- though...

    --
    When you look at the state of the world, how can you not become a radical, liberal anarchist?
  18. Wired by Infonaut · · Score: 2, Funny
    I'm not as enthusiastic about _Wired_, though.

    How can you not be stoked about Wired. After all, they were totally prescient about push media. They predicted that Castanet and Active X would RULE

    They're not about hype. They're all about keepin' it real!

    --
    Read the EFF's Fair Use FAQ
  19. Re:I think most nontechies know him as someone els by edremy · · Score: 3, Funny
    I have an O'Reilly t-shirt that I wear around here, and I've gotten comments from some of the local folks about being also being a huge fan.

    Sadly, they aren't talking about the computer books, unless the 50-year-old guy at the gas station counter is a laid off DEC guy.

    --
    "Seven Deadly Sins? I thought it was a to-do list!"
  20. O'Reilly's Travel Books by coaxial · · Score: 2, Interesting

    Everyone knows the high quality of ORA's technical books, but what about their travel books? I only know of them through the old ORA printed catalogs of the mid 90s. I've always assumed that the travel books would be to an equally high standard, but I've never actually seen one. If anyone has, I'd love to hear about them.

    1. Re:O'Reilly's Travel Books by tadghin · · Score: 3, Interesting

      The travel books are not published by O'Reilly itself, but by another company I started called Travelers Tales. See http://www.travelerstales.com./

      I like to think they are pretty good - they've won lots of awards and get the same kind of glowing praise from their readers as our technical books.

      They aren't guidebooks per se, but rather collections of stories about places, to give you an idea of what the place is like before you go, or if you're just an armchair traveler.

      --
      Tim O'Reilly @ O'Reilly Media, Inc. 1005 Gravenstein Highway North, Sebastopol, CA 95472 http://www.oreilly.com
  21. Re:Why wired is great by DrZaius · · Score: 2, Interesting

    I've had the pleasure of seeing him speak twice. The first time was around '99 at UBC at some sort of thing ActiveState was putting on. At that point it was just plain cool to see the guy who publishes all the excellent books I'd been buying.

    The next time was at the MySQL conference last April. After he did a keynote, I went up and talked to him. He had a few William Gibson references in his presentation. I asked him about that and we chatted for a few minutes. We exchanged business cards and that was about it. I was hoping to get him to sign his book of essays which I had picked up earlier at the conference, but I forgot in the middle of the conversation..

    As lame as it may seem, it was pretty cool to get to talk to one of my heros. He's quite the optimitic dreamer and does it without an invasive corporate vision.

    It's hard to believe that oreilly only has 15% of the tech book market -- 80% of my library is oreilly.

    --
    -- DrZaius - Minister of Sciences and Protector of the Faith
  22. Bagging on "Wired".... by King_TJ · · Score: 4, Insightful

    Well, before I trash Wired too badly, I have to say that I had a subscription ever since issue #2, until some time around early 2000, when I finally decided it "jumped the shark" and wasn't worth the space it was taking up on my bookshelf, much less the subscription price.

    When it got started, I really enjoyed it. If nothing else, it seemed like most issues contained 1 really good interview with someone of importance in the tech. sector. It was the type of in-depth "we describe the person's character and workplace/home life in so much detail, you feel like you're watching this unfold on TV rather than reading" article, that really got them to make some statements that gave you insight into *why* they got where they were at that time, and where they thought their business was heading in the future. Plus, it had none of the editing you'd expect other mainstream rags would have done if they had conducted the same interview. (If the guy said "My main competitor fucked up!" - they printed it.)

    They also seemed to be strong in scooping other science and tech. magazines on news about a new invention or interesting implementation of an existing technology (especially in medicine and biotech).

    But it seemed like the combination of .com area millionaires, inflated I.T. salaries overall, and a tendency to glorify modern art and flashy/trendy doo-datd and gadgets poisoned Wired. The "fluff" became the "substance". The magazine got really thick in '99 with glossy full-page color ads for multi-thousand dollar designer watches, luxury cars and clothing. Then when it all came crashing down, the magazine went on a diet - losing about half of its thickness overnight. And quality never really came back..... You could comb a good article or two out of one, here or there. But it was best suited as something to download into your PDA for free using AvantGo, or via web links to specific articles of interest.

  23. Quality: Addison Wesley, PTR by DavidNWelton · · Score: 2, Informative
    Some of the O'Reilly books are really good, especially the Perl one mentioned above, but over the years, I've found the composition of my bookshelf shifting from the O'Reilly manual/tutorial/reference style books to a broader range of things, including more "classics", many of which come from Addison Wesley and PTR (see below for a gratuitous Amazon-spamming:-). O'Reilly seems to produce books that are really good at covering "today's hot buzzword" well, giving you a good overview of the technology, and enough in-depth knowledge to get what you need done. However (and only time will tell if I'm right), this approach seems to produce books that have a more limited shelf life, compared to something like Knuth, K&R, SICP and the like. In any case, I love books...I'd buy tons of them if I had the money!

  24. those distinctive covers use public domain art by jacobito · · Score: 2, Informative

    IP geeks may be interested to know that the illustrations on O'Reilly's covers are generally public domain works from the Dover pictorial archive. Dover Publications, if you don't know, is an invaluable publishing house that specializes in budget-priced literature and art books (especially clip art); many, perhaps most, of their publications use public domain material.

    (As an aside, you may also be interested to know that their clip art collections aren't entirely unemcumbered -- while the individual works are public domain, their collections are copyrighted derivative works, and they place limits on commercial use of art from their collections.)

    1. Re:those distinctive covers use public domain art by tadghin · · Score: 2, Informative

      While we began our animal covers using Dover clip art, we didn't end there. We now have a large collection of 19th century books containing original woodcuts (the same source that Dover used to build their collections). In addition, a number of the illustrations are contemporary. We have found people (notably Lorrie Lejeune) who were able to make pen and ink images that matched the woodcut style. See if you can identify the contemporary images without looking at the Colophon...

      --
      Tim O'Reilly @ O'Reilly Media, Inc. 1005 Gravenstein Highway North, Sebastopol, CA 95472 http://www.oreilly.com
  25. Some good stuff in Wired. by Civil_Disobedient · · Score: 2, Informative

    I'm not as enthusiastic about _Wired_, though.

    There have been some diamonds in that sea of coal. As you mention later on, the article "Mother Earth Motherboard" was possibly the greatest technical/historical article ever written. Here's Wired's copy. Here's another. And another.