Google Launches Google Reader at Web 2.0
Darren writes "Google Reader, an online RSS reader, is currently being demo'd at the Web 2.0 conference. It apparently 'makes it easier to keep up with your ever-expanding reading list of content from across the web.' Here's the tour about how it works."
The whole point of RSS is so that aggregators can spindle, fold, mutilate, and (gasp) read it. If you want to force people to come to your site, just don't have RSS, or have a feed with only headlines.
As for creative graphic design, the Web isn't print.
Um, that's the whole point of online RSS readers. If a blog doesn't want you to read their news without visiting their site, then they shouldn't publish an RSS feed. The caching is actually a nice benefit as it decreases the number of repeated hits to your feed. bloglines has been doing this for a while. If a site wants to publish a feed but also wants advertising revenue they can insert ads in their feed or only publish a short portion of the entry in the feed so that someone has to go to the site to see the rest.
Celebrate the finer things in life
As memory, storage, and bandwith increase, the available room always gets filled. The question is in how we fill it. To me it seems that in an increasingly mobile, always-on Internet, there will still be factors militating in favor of bandwidth-optimized applications. Although as the user experience becomes "richer" the bandwidth requirements will necessarily increase. The trick is finding the balance between necessary elements of a good user experience, and fluffy code that does nothing to enhance that experience.
Read the EFF's Fair Use FAQ
So put ads in your article, that way they come out with the feed.