Apple Upgrades Mac mini, Doesn't Tell Anybody

echomancer writes "Think Secret is reporting that Apple has released a slightly updated version of the Mac mini, but has failed to tell anyone. Some Mac minis may now include a 1.5GHz processor, 64MB of VRAM, and an updated 8x superdrive but these new machines are being shipped in boxes reflecting the original specs. 'The motivation behind this is to help clear current inventory without lowering prices. Essentially, customers are promised that the Mac mini they purchase will have specifications at least equal to the label, but that their system may exceed those.'"

Comments

Smart move: delight customers & avoid unsold m

[G4from128k]

Finally Apple has learned from some of their shipping problems of the past. This is a good move on three levels. First, it's better to surprise a customer with something better than expected. Second, it's also a great way to avoid a sales slump when updated models get announced. Apple has always feared the Osbourne effect, but hasn't been able to stop the rumor mill from letting people know when to stop buying old machines and wait for new machines. Third, its a nice way to ramp to volume production without the pressure of backorders on a new model.

My only question

[G3ek]

is when will Apple 'officially' update the mini? I am ready to buy the top model, but when I heard this I thought "well, hell, I'm not going to order now and risk getting the lower spec'd model."

So, seeing as how this news has been around for about a week, I wonder if it's backfiring for Apple and no one is buying until they update 'officially'.