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Record Labels Unveil Greed 2.0
theodp writes "Unsatisfied with $2.49 ringtones and as much as 70 cents of each 99 cent iTunes download, Newsweek reports that record labels want a bigger cut of digital music profits. One example: If you type in 'Madonna' - a Warner act - at the Google Video site, and the results are accompanied by ads, Warner wants a share of those ad dollars." Even more ridiculous demands than those put forth in previous stories.
The answer is simple: Delist Madonna and all the acts in question. Also de-wiki them untill they are paid to list them. Instead point all the references to Mary, the mother of Jesus. The only thing worse than not participating in the profits is to de-googled, de-yahooed, etc. Also close all their blogs. Google could ask for a list of all the names they would like to have stricken from the database. in fact this kind of counter poison should shock the hell out of the music buiz when the major search engines strike them from the internet record. The funniest thing about this is that PR people do everything they can to get people to talk about their star/product/act and then when they do they want to tax it. the reason there is a google is because of advertising.
the more i work with bands and record labels (labels that are meant to be indie) the more dirt i find out about this industry.
so many bands nowadays are picked up or formed by majors (RIAA labels) secretly, then they are put on an "indie" label for their first cd. then once the indie/punk/insert_somewhat_underground_genre_here crowd loves them, they release the next album on the major.
then when they are on mtv/radio, the people who just buy into whatever they hear love them, and so does the underground (or at least those who'd like to theink they are) crowd.
it's ingenious, and disgusting.
-- lol pwned
Consider an analogy. Alice and Bob each has a fruit stand selling apples. Both are selling identical apples for $1 a piece. They've been doing it for a while, until Alice decided to hire Carol, a marketing exec, to increase sales. Carol immediately gets to work: she installs a loud boombox, girls in skimpy outfits and a blimp hovering overhead - all advertizing Alice's apples. Crowd gathers around Alice's stand and sales go through the roof. Even after paying Carol marketing fees, there is still handsome profit left - more than she ever had before.
Where did the profits come from? Was there any new value created? Well, the apples didn't change, but the demand did. The demand was created exclusively by Carol.
Bob in the meantime kept his costs low and did not hire any marketers. He did notice something interesting, however - because of all the increased interest in the apples next door, demand for his apples started to pick up as well. Marketing effort paid for by Alice has began to increase Bob's revenues.
Question: does Bob owe anything to Alice?
In the physical world, generally, yes. It's called "location, location, location". Bob can setup a fruit stand out in the middle of nowhere and pay nobody for the privilege. Or he can open a stand in a downtown mall, which will cost him.
Back to RIAA.
Without heavy and expensive promotion by RIAA, the value of, say, 50 Cent would be hovering just above zero (some would argue below). RIAA effectively created the artificial demand for his product, which, supported by copyright laws, fuels a vast ecosystem of businesses. Why shouldn't those benefitting from selling, reselling or otherwise commercially benefitting from 50 Cent's music own portion of profits to RIAA who created majority of the value in the first place?
Disclaimer: I think that RIAA should die and music should be free, but that would be preaching to the choir and, therefore, boring.