Why Have PDAs Failed In The iPod Era?
mikejz84 writes "As the owner of a PocketPC PDA I am a very happy camper, with wifi internet access, Skype Voip, video playback, and of course the ubiquitous mp3 playback. In an era were everyone seems to talk about the Video iPod, and the next generation of mobile devices, it leaves me wondering - I already have all those abilities in a PDA that costs about as much as an iPod. My question for Slashdot: Given that modern PDAs have almost all the functionality of these separate devices, how has Palm and Microsoft/PocketPC developers failed in making PDAs a force in this new era of portable media devices? It is the poor marketing, bad media apps, public perception, or do people simply not want an all-in-one for mobile media?"
the poor marketing ... BINGO. ... BINGO. ... BINGO. ... BINGO.
bad media apps
public perception
do people simply not want an all-in-one for mobile media
Unless you sprung for extra storage, the space on your PDA is measured in tens of megabytes. On an iPod, it's measured in tens of gigabytes.
It is the poor marketing, bad media apps, public perception, or do people simply not want an all-in-one for mobile media?
iPod is just a glorified HDD which makes it important. Your PDA is a teeny weeny computer which makes it not-so-important. Plus,what is the biggest HDD you can put in it? Apple understands the low-profile-market better
Most people just want to listen to music. Also show me a PDA with a 60GB drive.
Clue #1: Cellphones have become PDAs.
A feeling of having made the same mistake before: Deja Foobar
My take on why PDA's haven't been as succesful as the "ipod" - its the interface. Apple got that bit right and it became a hit.
I tried a PDA about three years ago, but I found that it was difficult to carry it and my phone in my pocket. As a result, when my PDA died, I bought a phone that contained my desired PDA functionality. Later, when I needed a portable music player, I bought a Nomad, which doesn't stay in my pocket all day. Someday when WiMax is widespread, I hope to replace both devices with a single handheld computer that can access Rhapsody and Skype.
No, I will not work for your startup
I've never sought out all for one convergence.
There's a variety of reasons for this.
1. I don't work in a traditional office setting with meetings and appointments.
2. There's compromises that are made on the portability and "all in one" nature of these devices. The camera feature on an older PDA wouldn't have met my needs for what I had at the time. Do I want to limit myself to 512MB of space for everything? These are questions I evaluated before I made my purchases. The cell phone served it's purpose, the ipod does it's own. I can't see much need in crossover for what I use the two for.
Name me one PDA that has 30GB of space. Or 10... or 5 even?
I've got a treo. It's a nice phone/organizer and it'd suck donkeys for playing mp3's. Why? Because it has no storage space.
I think, quite honestly, it comes down to a decision about the intention of the devices. PDA's are marketed to business people. So part of that marketing choice involves trimming out features that would make them well suited to being mp3 players. Why does a business traveller need 10GB of space? It'd be nice, but in the grand scheme, they don't need it and they wouldn't be able to convince their employers to shell out for it.
The other thing to keep in mind is the costs involved. An IPod is basically a disk drive with a very minimal interface to manage the music. Simple input and simple output using relatively low cost parts. If you tried to build a PDA with similar capacity it'd get a lot more expensive quickly and then who would buy it? Business execs would compare it to a blackberry and think it overpriced. Consumers would compare it to an ipod and think it overpriced.
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Because laptops have 90% of the function of a PC and they run on the stuff that people already know (MAC OS and Win XP). The only thing a PDA has on a laptop is size, and even then size can work against PDA's because it's easier to type on a bigger keyboard and look at a bigger screen that all laptops have...
The last PDA I bought was a Palm T3 to replace my Treo 300 that I was furious at sprint with because the flip top lid thing snapped off after about eight months of use and the prick told me it was misuse. I am 'careful' with my devices and being told I chucked it at a wall in hopes of an upgrade really made my day.
Anyway, a PDA while decent to do lots of stuff, it doesn't do lots of stuff well.
There are things out there to improve the experience, but most of the time they cost money.
A iPod works out of the box, you don't have to jiggle here, tweak there, poke here. That's why the Pocket Windows devices appeal more to geeks but not to the rest of the world. On a lot of things I want them to Just Work (TM) and it seems when there is a device out there that 'does more stuff and costs the same' it doesn't Just Work(TM) you gott a dick with it. I don't get paid to dick with little devices to listen to music or look up my calendar so I'm not gonna waste my time and look for something that just works (TM)
My $0.02
As a rock-in-roll Physicist once said, No matter where you go, there you are.
I have a Treo 650. It's a phone, it's a PDA, it's a pretty good MP3 player, it's a pretty good games machine to pass the time when I'm bored travelling and it's power-efficient too (and has a removable battery). All in a small form factor.
People who make generic statements such as "PDAs have failed" are just simply wrong.
"Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
My parents have often asked if I needed a Pocket PC. Invariably, my answer is always "no." I thought about it for 5 minutes of why I said "no" upon reading this article. I have come up with reasons (BTW, I have an iPod):
1. No use. I have a laptop, a desktop, a cellphone, and iPod. The laptop and desktop are meant to be ubquitous devices. They handle anything I throw at it. The iPod is for use for my huge music library (50 Gigabytes). No PocketPC could handle that. And my cell-phone is my phonebook.
2. Price. A PocketPC is around the price of an iPod. However, why didn't I buy a PocketPC instead of an iPod? Simple. Refer back to reason 1. I have no use for a PocketPC. I have no need to addictively log on to Technorati, Digg, or Slashdot. Also, checking e-mail every 5 minutes gets old. To me, the PocketPC doesn't do any one factor well. The iPod does music extremely well. What does the PocketPC do well? Organization? Well, between the back of my hand, my memory, and my pen and paper, I do got that base covered.
3. Price of Internet. Lets assume I'm not near any unsecured WiFi hotspot. To utilize the expensive brick I just bought to the max, I would have to get online. Well... T-Mobile Internet is $20 a month for abysmally slow Internet. Also, why would I connect using a PocketPC when my cellphone connects to the Internet just as fast and just as well?
4. Lack of Apps. Lets face it, PocketPC's lack Apps. I put everything I need on my laptop. I owned a PocketPC before, it died, I didn't need a new one. But lack of apps really hounded it.
My views on improving the PocketPC.
1. Bigger hard-drive. Between my 80 Gig Laptop, my 73.4 + 2x250 HD's on my laptop, and my 60Gig iPod, the PocketPC suffers from suitable space.
2. Lack of Apps. With not enough users, developers are loathe to code for it.
3. Price. Clocking in at the price of my iPod and considering how little I would never considering dropping the cash.
1) battery life
Your average iPod will play for 10 hours on a charge. You average PDA is lucky to last one hour. Putting the MP3 decoding in hardware is a huge battery saver. Although keeping it in software adds OGG support.
2) crash!
In the event that you didn't know #1, and your battery drains, those Pocket PCs have a nasty habit of deleting every file they can find.
3) effortless synch
With a PDA you have to manually move folders of MP3s over. Not much playlist support. The iPod with iTunes is effortless, especially with Party Shuffle.
Synching in general is my main gripe about my PDA. Its a royal pain in the ass to synch unless you use 100% microsoft, and it takes forever. No thanks. Palm is better on the Macs, but not by much. And considering problem #2, being able to quickly synch with many different apps and servers is VITAL.
Until somebody solves problem #3, Ive pretty much shelved my Axim. I use an iPod and a Hipster PDA instead. It wont synch, but neither will it crash.
Truly a jack of all trades, master of none problem
The iPod is a focused device that does its original intent quite well. PDAs never did any of their information tasks very well, and considering a mini-laptop was far more useful and almost as portable, PDAs beyond address books (which a watch or phone does better now) never justified their 300-500 dollar price point.
I worked at a startup that chased enterprise apps on PDAs in the early 00s.
Developer tools sucked/expensive/closed, and the APIs changed constantly. MS does this junk on the desktop all the time with technologies, as in OLE->COM->DCOM->whatever, but can hide backwards compatibility in the OS bloat, but PDAs don't have room for backwards bloat. So no vibrant utilities or third-party apps really flourished. Palm wasn't much better, either.
I mean, try making an enterprise app for all the diffrent flavors of Palm+PocketPC. Jesus, it's like writing a 3D driving game for the NES, SNES, and Playstation2 all at once. Too expensive, and not enough money to be made.
Heck, processor architectures and fundamental OS capabilities (single-thread vs preemptive multitasking) changed constantly.
Battery life was always terrible, and if you ran out of battery, POOF! goes your installed apps and data (on the iPaq at least).
Finally, when I had to pay $150 for a damn PCMCIA sleeve for an iPaq that cost only $250, man, that is just WRONG. Any interesting thing you could do with it, from early WiFi or heck even wired networking went out the window with that.
So basically, the PDA market fragmented into dozens of minimarkets, where nothing could flourish. This was okay in the nascent PC market back in 1980 and you could release a computer with just BASIC interpreter and an extremely rudimentary OS, but people have far different expectations of applications (actual user interfaces, connectivity to internet, etc).
Hey, I'm just your average shit and piss factory.
As the proud owner of a Nokia 3300(b) cell phone, I found myself wondering almost the same thing recently. Cingular has started advertising a new phone line with mp3/itunes support as if it's a hot new item. My phone (which is over two years old now) has 512MB worth of mp3s in it, which sound great when played back via the nokia dbus earphones. It also features nice battery life, probably twelve hours of continuous mp3 playback. True, it doesn't have itunes support, but realistically would you rather have a phone you can hook up to your pc and transfer mp3s off of your hard drive, or one that you have to pay $.99 for every song?
:)
My phone also has a full keyboard, something I felt was a necessity for taking quick notes and because I'm a huge text message flirt. I'm wondering why this phone (the 3300) had such a small impact on the market when it's so feature rich? My guess would be the lack of any advertising done on its part. I do a lot of research before making any serious purchase, but I'm guessing the majority of America just buys whatever they see on tv most often, or perhaps most recently. Back when the 3300 came out those chintzy camera phones were all the rage and were getting all the tv airtime on commercials.
Maybe you should just consider yourself trendy and go around telling everybody you see with a video ipod "I could do that two years ago!"
yup, don't need all that stuff and it just makes it harder to figure out how to use it. ie, too complicated. Just look at the iPod. There have been other MP3 mplayers for years before the iPod. IMO, the reason the iPod took off was because Apple made getting music and getting it onto the iPod REALLY easy. The UI on the iPod is pretty simple too and I think the simplicity is what makes it sell to the broader market.
Now if someone were to build a Linux image for your iPaq that strips it down to a simple music and video player, AND builds a website or desktop app( JAVA maybe ) to easily load the files.... Then again, it won't look like an iPod so it ain't got THAT going for it.
LoB
"Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
...usability.
Can any palm-top computer reach the ease of use of an ipod, or any other portable media player? I have a Palm Tungsten T5, and it surely is more difficult to use, even when I'm just running the Real music player.
It doesn't help that ipods mostly are measured in gigabytes, not megabytes.
Help! I'm a slashdot refugee.
The iPod is successful for two reasons: ease of use, quality
That's something lacking on most PDA's. Palm OS was great, has become patchzilla with about a billion things bolted on that old OS, and the new version is still vaporware. Microsoft on the other hand, released a complex, ugly looking OS that makes that tiny screen feel way to overwhelming.
As far as quality goes... well think about it. The Treo isn't bad, but has it's downsides, those cheap Dell PDA's are just that, cheap.
For there to be a winner, someone has to do what Apple did. Combine killer features, and quality with ease of use.
Palm had that formula for a while, but dropped the ball a few years ago. Sony picked up the hardware side with the Clie, which I still carry around. As far as the software goes... it never came back.
I'm still waiting for my new Apple PDA.
At least that's what the marketing weenies tell us. Simply put, PDA's ain't chic. Once the iPod fad fades (in a little less than a year if you're the betting type), their sales will stabilize and then generally decline. That's the difference between a trend and a fad. I think mp3 players are a trend, iPods, a fad. Not that anyone, save slashdot, asked...
If brevity is the soul of wit, then how does one explain Twitter?
...at least, not in big enough numbers to make it worthwhile to make them.
Jeff Kirvin talks about this in the latest entry in his Writing On Your Palm blog. He points out that companies like Toshiba, Sony, and HP who used to make all these high-end super-geek-toy PDAs--the "Ferarris of handhelds"--are now either out of the PDA industry altogether, or at least having a hard time keeping up. Whereas Palm, who makes "Toyotas," just keeps on ticking.
Apparently there just isn't a market for a super-duper-gee-whiz-does-everything PDA at this point.
Editor Emeritus and Senior Writer, TeleRead.org
The fact of the matter is that there are very few people who really need PDA's. If they can get a phone that has PDA features without paying a lot more, they'll take it. But as a standalone device, the PDA is the jack of all trades master of none.
If you take a straight up pocket PC, you can:
-Make phone calls
-Listen to music
-Schedule appointments
-Send e-mail
-Watch movies
But how many of those tasks is it really exceptional at? It's great for keeping track of a calendar and corporations are the biggest buyer of PDA's for that reason. They set up a centralized meeting system and then hand out PDA's to everybody.
It's not ideal for phone calls. I have a treo which is about as good of a compromise as you can get it and it's still a bit bulky for the average person. It'll fit in a pocket but it bulges quite a bit. You can listen to music but then you have storage space issues and the interfaces aren't nearly as good as what's on an ipod. You can send a small e-mail with ease but you need a laptop for real productivity. Movies... well, if you like watching movies on a 2 inch screen, more power to you and your optometrist.
The niche that a PDA is trying to fill is deceptively difficult. Basically give people a computer that they can carry in their pocket all the time. There's practical limitations to how small you can make the display and keyboard before it becomes unusuable. The treo is the best compromise I've seen and by most phone standards it's huge.
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Because more functionality isn't aways better, especially in a smaller device.
You might as well be asking why people buy screwdrivers and pliers instead of a single Leathermen.
A PDA has been my constant companion since my Psion 3a in 1993, and I've since moved through Palms and Treos to my current Treo 650. The Treo has abilities my poor little Psion would never have dreamed of, and despite a much better user interface, is just as complex to use overall because of it. It is about as complex as a modern PC or Macintosh, just as my Psion was about as complex as PCs or Macs were back in 1993. I happen to be comfortable with this, and it seems the original poster of the question is too.
The iPod I carry around in my bag is about as simple to use as the cassete tape-playing Walkman I had in High school, in spite of the fact that it has far more abilties than that Walkman ever had. That lowers the barriers to ownership right there.
Then toss in the "cool factor" that comes with each iPod, and contrast that to the "nerd factor" that comes with every PDA, and it is soon clear why there are a few billion more iPods than PDAs out there.
I've got a Clie TJ-37 which is capable of playing mp3s and video (via mmplayer) both of which I have got running in the past. The limitation is not really one of memory but of battery life. Playing MP3s or worse yet, video will drain the batteries in less than an hour. While I love my Clie as a PDA and eBook Reader, it blows as a media player.
When I want a portable media player I grab my Gameboy (DS or micro)with a Play Yan which has an insane battery life (5hrs plus w/ video) and great compression (4-5hrs on a 1 GB flash) and is well nigh indestructable. Beats the hell out of the iPod and beats my PSP on battery life. I even hear you can play video games on it.
Finally PDAs get no love. Every time a PDA topic comes up, everybody on slashdot becomes a luddite insisting that a 3x5 index card and a pencil outperforms a PDA (try GPS mapping with that guys !). On the other hand Apple generates slavish devotion, even with very mediocre products.
There are only two reasons to get a PDA:
1) Because they are Cool and you can show off... This fades FAST... Fads are not really a good business model.
2) Because you have a high-pressure or high-travel related job. In other words, you NEED all those tiny portable productivity features to stay employed. For this case, a PDA is more of shackle than a gadget. After a while, most people would love to be able to shred the PDA and go back to a normal job. So in this case, you really are not going to buy PDAs for your kids are you?
IPods on the other hand are ONLY bought because people wish to enjoy life with them. You can use at work, at home, wherever. They are pointed to a TOTALLY different and much much wider market than PDAs.
When I see someone with a PDA I have to wonder what kind of reason they would have to HAVE to use that tiny device for business.... Does that PDA simplify their life or does it introduce far too much complexity and expecatations or superiors?
When I see someone with an MP3 player, I see someone that has found a way to mix work with fun. Its a pretty good compromise.
Which person do you really want to be?
GSG
For me the main issue is battery life. I can't speak for Pocket PCs, but Palm devices don't have removable batteries, and even a Tungsten T3.5 (see the Brighthand forums to learn what one of those is) only lats a maximum of 6 hours with the screen brightness at minumum. My iRiver can last many times that, and it uses a standard removable AA battery. If Palm devices had better battery life and removable batteries (e.g. allow the use of thicker, ultra-high-capacity batteries), then they might become a much more viable alternative. A Power To Go sled can add more life by recharging your Palm but they don't make them anymore, presumably because the new Palms don't use the Universal Connector. It also isn't all that great a solution -- a better alternative would be the cell-phone model where you simply swap batteries, and have choices of battery capacity.
In terms of battery life, currently the best Palm MP3 player would be a Tungsten T2.5 (T2 with a Powerizer 1400MAh battery shoehorned in), which will give you 12 hours with screen brightness at minimum, but you have to perform serious surgery to get the battery in there (I've done it to a Tungsten T and it's not for the squeamish).
The only reason Apple made a video iPod is the idea comes basically for free once you have the new nicer screens and a big harddrive sitting in the unit.
People who are looking at the video iPod as a validation of the demand for mobile video are mistaken.
99% of the people who wind up owning a video iPod are only ever going to use it to listen to music.
It seems it took pocketpc's a few years to go through enough iterations to become useful. Over the past month a couple have come out that make them borderline useful. The one I'm going to get is the HTC Universal (http://www.engadget.com/entry/1234000777057087/). It seems to have decent battery life, can play music/video, has wifi/bluetooth/3g connectivity, can edit office docs, pick up e-mail, and play games quite reasonably. The storage is SD cards, which are now up to 4GB, which is starting to get useful now were counting in GB's. The only downside is it can't act as a USB host - then I could plug in my ipod and use it as extra storage :). The best thing is they're going on cheap mobile contracts for no more than a 3g phone...
Does your PDA have a 60gb hard drive? If so, did it cost the same as an iPod?
You're almost there. There're a few other features PDAs have over laptops.
I use a PDA daily. It is vital to my productivity. But I also have an iBook. I don't use my PDA for my addressbook anymore. I look numbers up on my iBook. I don't take notes on my PDA anymore. Anything important goes into my iBook. I could play MP3s on my PDA, but I'd rather use my iPod for that. It's easier to manage and manipulate for music. I can also play music on my iBook while doing other work, something the Zire72 attempts but doesn't always succeed in.
The two things that PDA are indispensable for me are To Do lists and Calendars. Laptops don't beep at me, and boy do I need that beep. My Zire72 has a piercing shrill alarm I can hear all over the house. My iBook not so loud. My PDA turns on instantly. My iBook not so quickly, especially if I have to cold boot it. And since I replaced my PDA's Graffiti2 with the original version, the hand writing recognition is very fast.
However, if my iBook had a PDA screen built into the lid with access to my to do lists and calendar (synced with iCal or Entourage of course) and a loud alarm, it might possibly replace my PDA.
In fact, I think it would replace my PDA.
The Splintered Mind - Overcoming
No really, you can't buy a cellphone. You can only lease one from your provider. At least in the US. Because cell networks must approve the devices that live on their networks, they can veto anything that looks too useful. Like, say, a *good* iPod clone that doesn't give the network provider a 100% tax on music loaded. Or software that gives you decent RSS feeds, or location-dependent services, again, without a tax that's somewhere greater than 100% of the inherent service cost.
This is what I was praying for at the last Apple keynote:
Steve Jobs says "oh, and one more thing. We have a GSM iPod now. [Audience says, ooh, ahh. It is beautiful. There is a brief demo.] It will be on sale in Europe within a month. Unfortunately, we have not been able to reach any agreement with US providers, which is unfortunate, since any provider that is willing to have our device on their networks will both help their customers, and provide an incentive for people to switch to that network. At http://apple.com/cellpod/ we've put a few links if those of you with American cell contracts would like to speak with the potential network providers in the US. Remember, we'd like to sell you as many of these as we can. That means that you will only be helping us if you can provide valid economic arguments to them. Although I'm sure many of you blogging on AirPort connections are shorting out your keyboards with drool over this. [Roar of audience laughter.]"
Very simple... My teenage daughter paid her own money for an iPod and can use it easily. She walked into the Mac store (Glendale Galleria), played with one for three minutes, and could use it. No problem. She bought it. She now wants a Mac Mini.
She tried to use a PDA, with guidance, and still lost interest almost immediately. She said it was like trying to use a PC with ten foot chopsticks.
Apple == Ease of use. Zero learning curve to start. Like a toaster.
Note that this does not exclude a learning curve and more sophistication _after_ entry. Entry must be immediate and rewarding.
PDAs seem like a good idea when you value your work life enough to carry it around with you. PDAs showed up at a time when most people's data was centralized on their desktop's hard drive.
Two things happened:
1) the market crashed, everyone gave up on the idea that if they sacrificed their life to their job, and melded the disparate goals in their life to their corporate goals, they would get rich. to that end, everyone wanted to have their personal and corporate life in a sexy little device they could access at home, work and starbucks.
2) the data just isn't centralizable anymore. between corporate databases, ASPs, etc., synchronizing is almost impossible. you want your contacts? nobody gets excited about contacts anymore.
iPods are for lifestyle and play. Work isn't as much a lifestyle thing anymore. And good riddance.
>> A PDA? It's not designed to play music or video.. how do I know I won't have to jump through hoops to get it to do either?
A PDA (even an old one, like my IPaq) isn't designed to do anything - it has exactly six buttons with no implicit function on any of them, and a large touch-sensitive region that has a near-infinite set of potential purposes. As a result, my PDA is exactly designed to play music or video - What you suggest is that Winamp (etc) are not suited for playback... when in fact, that style of UI is what made computer based music / video popular in the first place. Can an IPod compete with my IPaq for codecs? Not even close. How about the player UI? My IPaq will bury it in every case (unless you physically drop the unit and break it), because Winamp doesn't suck - nor do any of it's PPC-based clones. It's interesting to note that even today, the best music or video playback device still cannot compete with my Ipaq, which is pushing 5 years old, in terms of usabiity, flexability, expandability, and features... since it has everything you've got on a full PC. Find me a player that competes with Winamp - you cannot. Plus, you can do more than just listen or watch - you can play solitare, check mail, write junk and compile it with GCC, blah blah blah, WHILE you listen. The only advantage the new units have is durability, due to the nature of the typical PDA display. However...
>> What you can do is irrelevant to 99% of the population (who are not geeks). It's what you can do easily that's important.
I agree here. If the market convinces people that something is hard, they'll believe it. IPod sells because the aquisition of music is marketed as being trivial. Obviously, aquisition / ripping of MP3s is likewise trivial... but that fact isn't marketed, so people shy away from it. The iMac was perhaps the only real attempt at selling on this point (click,rip,burn) - and obviously Apple discovered that it was *still* perceived as tedious and technical no matter how well they automated it.
>> If what it's designed for captures my imagination, and it's presented so I feel I know how to use it, it's sold.
Key point / editorial - and I don't disagree with you - but it's sad that something needs a concrete design in order to inspire imagination, as opposed to a mildly abstracted tool. Palm was probably a small culprit in this as far as PDAs are concerned - they were the big dog on the market, and those stupid tap-regions at the base of the screen were hard-coded to exact functions. When the PPC hit the market, Palm had such a legacy market presence that people (myself included, initially) expected that to still be the case. I find that when I tell people that the buttons have no explicit meaning, they totally fail to grasp it. THAT is probably why Palm originally dedicated those tap-regions to specific functions, and THAT is probably why the PDA is such a failure - people are so dumbed down that they have no freakin Vision.
help me i've cloned myself and can't remember which one I am
iPods don't support any lossless formats
what's the point of listening to lossless audio formats on earbud headphones
Sometime between these two comments wouldn't it occur to you that you might acknowledge that you are just spouting off and don't really know basic facts? It might even make sense to apologize for saying something completely false like your first statement. Never mind, Jake, it's slashdot.
Keeping a mobile Calendar
Keeping a contact list
They are OK at:
doubling as a calculator
Sending email (if they have networking of some sort and a thumb board)
reading ebooks (if you have a high resolution, decent-sized screen)
They suck at:
Web-surfing
Word processing
Spread sheet use
Games (except solitare)
picture taking
picture manupulation
video shooting
video manipulation
storage
speed (Palms are decent here, but not good)
playing music
note taking
one handed UI navigation
What are they marketed as? A device that does all the things in the bottom list.
As I see it, the new iPod has increased battery life, it's a bit thinner and has a little larger display. Beyond that, it's the exact same device it's always been and functions the exact same way it always has -- except that it'll play some video now.
You're right, in theory. The iPod added video capability without increasing the price or changing the basic functionality of the ipod. Some things, of course are changed, small things like no transfer over FW (Apple has glitchy USB 2.0 support on some machines) and the lack of remote functionality on the iPod's specialized headphone connector (now, it's dock-only).
But the real proof is in the tasting of the pudding. What I mean by this is that if people perceive that the video experience of iPod is not very useful and it becomes a vestigial function, then people will irrationally perceive that the iPod has lower value than an earlier iPod that doesn't do video. Part of this will be due to the fact that people will be lured to the new iPod by the video functionality but will find out it's not what they hoped. In particular, people may reject the video on the iPod because there is no easy way for users to produce video content for the iPod. Sure, some people will buy a bunch of $2.00 shows, but that novelty will wear off fast.
However, if I'm wrong and people do buy TV shows and music video like they do hotcakes, then the video iPod will probably be very successful. But without massive video iTMS sales, the fact that the iPod does not allow users to easily create/acquire content outside of commercial distribution channels may scratch the pristine surface of the iPod's reputation.
My guess is that Apple is working on a version of iMovie that will practically beam video content into your new video iPod and so the video iPod will revolutionize video consumption just as the iPod (r)evolutionized music-listening.
blog
Others have pointed out that the iPod is a dedicated device and Apple has made it easy to use. It goes beyond the device. Apple provides, through iTunes and the iPod, a fully integrated experience. Since they control all aspects, from the client to the store to the device and the DRM, they can provide a seamless and simple experience.
They also are not religuous about the Web and browser and recognized what we all know: rich media is inherently a desktop experience and desktop clients can be far richer than web apps (Yes, AJAX is great, but...). So iTunes is your portal. It uses the web as a data source, may display some stuff in HTML, but it is a desktop client that is quick and simple and totally integrated with the device.
The other options all involve multiple parties using some kind of standard (even is a proprietary standard like MS). This means that different people do different things and the integraiton isn't as good, the pieces can not count on each other, etc.
It is all about the end ot end integraiton of the experience.
In my previous jobs I used a PDA constantly. had customer lists in it, commonly used part numbers, and a bunch of other stuff. I now work in an environment that I can not connect anything to my computer. Therefore, I can not get information to the PDA. People here use paper day-timers. I had never used one in my life and am still having a hard time adjusting.[p] The culture here is just to not use computers (people look at me like I am from another planet when I mention email, or the assume it is porn because it is the internet and we all know the internet is porn). hen I asked for palm manager to b put on my computer the answer was not only no; but I was also put on the list of people to check for hacking activity on a regular basis. Putting things in the windows startup folder or on the server is considered hacking.[p] As much as I hate using a day-timer and prefer that PDA, there is just no way I can use one in the culture of secutity fear and ignorance that I work in.