3 Million 360s In 3 Months?

Posted by Zonk on Wednesday November 9, 2005 @06:21AM from the that's-a-lot-of-neon-green dept.

Microsoft is apparently hoping to sell 3 million of its next-gen console in its first three months of life, reports ZDNet. From the article: "'We think through the first 90 days of launch...we expect to have sold 2.75 (million) to 3 million consoles worldwide,' said Bryan Lee, chief financial officer of Microsoft's Home and Entertainment unit. Lee's comments came as part of a speech at the Harris Nesbitt Media & Entertainment Conference in New York. Lee said the prediction should translate to about $1.5 billion in sales of Xbox devices, games and accessories during that period."

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Re:Magical production process by Anonymous Coward · 2005-11-09 06:31 · Score: 1, Informative

Because the preception of scaricty on the part of a consumer can induce irrational purchasing behaviour.

See, they don't know shit about whether they're going to sell out of X-boxes. But they know that if they SAY they're going to sell out of X-boxes, then people on the fence will buy it thinking that they'll never see another one for 3 months.