3 Million 360s In 3 Months?

Microsoft is apparently hoping to sell 3 million of its next-gen console in its first three months of life, reports ZDNet. From the article: "'We think through the first 90 days of launch...we expect to have sold 2.75 (million) to 3 million consoles worldwide,' said Bryan Lee, chief financial officer of Microsoft's Home and Entertainment unit. Lee's comments came as part of a speech at the Harris Nesbitt Media & Entertainment Conference in New York. Lee said the prediction should translate to about $1.5 billion in sales of Xbox devices, games and accessories during that period."

Comments

Magical production process

[Datamonstar]

IANAB(businessman) But...
If they can magically produce 3 million in three months, then why not go ahead and delay the release a week or two and not have a shortage, since they're so guaranteed to sell so many?

Re:Magical production process

[interiot]

The shortage thing is still potentially rumor. And this particular piece could be evidence against that rumor, and not necessarily facts that exist alongside it.

Re:$1.5 billion? Wishful thinking...

[thebdj]

Hmmm...$50-$60 a game + $25-$40 for an extra controller + $25-$35 for memory card if you don't get the HDD = $100 - $135. Of course you can multiply that game number by two or three at least since it is coming out in time for X-Mas (oh dear me, I can see the bad X related promos now) so many people will be getting games at launch and for the holidays. Seriously, if you plan on playing this thing pretty hard you are going to want more then one game at launch anyway.

I think you underestimate what people are going to be willing to spend. I would imagine many people will pick up the cheaper one thinking they will buy an extra game instead. This is especially true of people who do not mind extra consoles and can keep around their X-Box for their old games and saves and whatever else...