Intel Roadmap Update: The Art of Naming Processors
THG writes "CoolTechZone.com has compiled a list of Intel processors from its roadmaps, and discusses Intel's naming convention. According to the article, 'Gone are the days when processor names were something as simple as their clock speeds. If you wanted a nice and powerful 3GHz processor, you simply asked for a P4 3.0GHz and that was it. Ever since Intel has decided to revamp its naming conventions, the confusion makes you wonder if the whole idea of renaming was a smart move. Moving on with Intel and it's desktop endeavors, the problem is that if the names were as simple as stated above, we would've somehow managed to figure them all out. But someone at Intel obviously wanted to ensure that we don't remember processor names without having a 100-page manual on product families, so there are modifications to each series, which may or may not be consistent across different series.'"
Intel got over a decade of marketing mileage out of judging processors by clock speed, to the point that it backed them into a corner when AMD's 2Ghz Athlon chips were beating the poorly designed 3Ghz P4s. It's like the stupid "bits" marketing that drove the game console market in the 90s.
AMD fans now know how Apple-using PowerPC fans have felt for years when some marketing moron pipes up about how their Intel chip is "faster" because it has a bigger number before the Ghz part.
"Sufferin' succotash."