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Amazon Gets Patent on Consumer Reviews
theodp writes "Review your local dry cleaner, pay $10 million? Among the three new patents awarded to Amazon.com this week is one that covers collecting reviews by letting visitors to a Web site fill out a form. Amazon.com spokesman Craig Berman said he couldn't speculate on whether the company would attempt to license its new intellectual property." From the article: "In one embodiment of the patent, the system sends consumers a message inviting them to write a review in a predetermined amount of time after the purchase. It's a method widely used by online retailers, including Yahoo Shopping. The patent also covers the method of tracking who returns to rate products by asking them to click on a unique link in an e-mail. But the patent even covers collecting reviews by letting visitors to a Web site fill out a form. "
At what point will it become impossible to innovate with software without infringing on someones patent?
You know you're a geek if you've ever replied to a tagline.
It's not necessarily that these are ridiculous patents on things that have been around for a long time. It's that the granting of these patents forces all other companies to start protecting themselves by filing for patents on things that they never would have thought to patent before. Only in this way are they safe from the so-called "submarine patents" of competitors.
However, this mutually assured destruction style of research does little to progress the state of the art. It does a good job of cementing the current technology as an ad hoc standard, but it acts as a chilling effect on new technologies.
Not that I blame any company for doing this. It is the rules of the government that created this situation. Companies must learn to play by those rules or face elimination by competitors who understand the system and manipulate it successfully.
Jesus saved me from my past. He can save you as well.
The system is broken.
How many examples do we need (patenting story lines, genes, methods of evaluating employees) of the idiocy that is allowing business process and software patents?
Write them. Call them. Fax them.
Somebody else karma whore with the contact info, I have to go somewhere and be ill.
sigs, as if you care.
It is not primarily because the patent examiners are incompetent, as is often suggested. Instead it is the economics of running a patent office that make sure that it becomes like this.
Nowadays most patent offices around the world are "self funded", which means that they are funded by the fees that the collect from the patent applicants. This may perhaps seem like a sensible idea at first sight, but unfortunately it invariably leads to lower and lower standards for what is patentable.
A look at the USPTO Fee Schedule explains the underlying math.
The initial application fee for a patent is $300. In order to collect that money, the patent office has to do quite a lot of work: set up a file, do an initial formal examination, perform a novelty search, and quite often engage in correspondence with the applicant to sort out various issues. It seems reasonable to assume that initial applications "as such" do not cover their own costs for the patent office.
But once a patent has been granted, nice things start to happen to the patent office's profitability calculations.
In order to keep his patent valid, the proprietor has to pay maintenance fees at regular intervals. $900 is due at 3.5 years after it was granted, $2,300 due at 7.5 years, and $3,800 due at 11.5 years.
For a patent that is renewed throughout its full term, the maintenance fees add up to $7,000, compared to the $300 for the initial application.
And the renewal fees are the good part of the patent office business, since the PTO doesn't actually have to do anything for the money, except make a note in the file that the fee has been paid. So for those patent offices around the world that are funded in whole or in part by the fees they collect, there is a direct incentive to let the standards slip to the lowest level they can possibly get away with.
The result can be seen at a patent office near you.
Christian Engström, Former Member of the European Parliament 2009-2014 for The Pirate Party, Sweden
You do understand that the review site taking the orders itself is a completely trivial matter? That is not an innovation, and it doesn't deserve a patent. The conjunction of two commonplace things does not constitute a patentable idea.
Your argument is kind of like saying that even though people have sold spoons for ages, selling spoons AND GIVING A STICKER AS WELL should be patentable.
It is in the patent clerk examiner's best interests to simply pass every patent application received.
If the patent office approves a request, they're "off the hook". It then becomes in the hands of the courts and the free market to actually determine the validity or legitimacy of the patent and the technology involved. When the patent goes to court, the patent office itself does not have to show up or be involved in any way at all. They're done, take the money and move on. Reviews like the Eolas "browser plug-in" one are extremely rare, and often simply keep the status quo.
If the patent office *rejects* a patent, they can be required to get involved. The clerk involved may be ordered to go to court or otherwise write up a document defending their decision that the technology was affected by prior art, triviality, or obviousness.
For a measly $35K a year, its not worth their time or trouble. Pass it and its no longer their problem, its somebody else's...
The process of approval itself encourages lazyness and haphazard investigation. As such, their modern definition of "prior art" is merely "has a patent application already been filed in the United States of America on this?". That's it. triviality and non-obviousness are beyond them because 1) they wouldn't know, and 2) they'd have to defend their decisions, wasting their time from doing their *real* job which is to process (and approve) patent applications, not act as surrogate lawyers far underpaid for that role.
"But remember, most lynch mobs aren't this nice." (H.Simpson)
-- Joe