Amazon Gets Patent on Consumer Reviews
theodp writes "Review your local dry cleaner, pay $10 million? Among the three new patents awarded to Amazon.com this week is one that covers collecting reviews by letting visitors to a Web site fill out a form. Amazon.com spokesman Craig Berman said he couldn't speculate on whether the company would attempt to license its new intellectual property." From the article: "In one embodiment of the patent, the system sends consumers a message inviting them to write a review in a predetermined amount of time after the purchase. It's a method widely used by online retailers, including Yahoo Shopping. The patent also covers the method of tracking who returns to rate products by asking them to click on a unique link in an e-mail. But the patent even covers collecting reviews by letting visitors to a Web site fill out a form. "
I would comment on the news article but it might be classed as a review and me or /. might get sued for patent infringement.
AT&ROFLMAO
Whenever I call for an end to copyright and IP, people ask for the theory behind a copyopen world. They say the world isn't black and white, that we just need more laws to balance copyright and copy rights.
What is a patent? It is lending government's monopoly on the use of force. It is completely incompatible with freedom. When some law is made giving 1 person in 10,000 the unique power of force, there is a problem. This patent hells ezos and the top shareholders, not the average employee of Amazon.
If I tell you that you can't eat an orange, you'll tell me to shove it. Rather than explain why eating an orange is bad and convincing you, I'm going to use government to force you to stop. If you don't, you go to court. If you refuse the court, out come the guns.
To those who believe their livelihood depends on copyright and patent, I call shens. I've written two books that are "freely" copyable. In both I request $20 to acquire my official version and help motivate me to write more. Guess what? I get the money. Often. With the web, it is even easier to make money this way.
Patents and copyright are dead. Use your talents to build and convince, not build and coerce. What you invent likely came from seeing the inventions of others and making a new or better way to do something. If you want to cut off others from bettering your idea, then make another, better version.
BTW, I stopped using Amazon years ago. I prefer buying local, and promoting my own businesses while I do. Local store owners, managers and employees then hire me rather than going online. It is a nice circle of barter and trade rather than padding UPS' and Bezos' pockets. I have no shortage of work for myself and any of my employees, who also refuse Amazon as they know their lives depend on our neighbors.
At what point will it become impossible to innovate with software without infringing on someones patent?
You know you're a geek if you've ever replied to a tagline.
It's not necessarily that these are ridiculous patents on things that have been around for a long time. It's that the granting of these patents forces all other companies to start protecting themselves by filing for patents on things that they never would have thought to patent before. Only in this way are they safe from the so-called "submarine patents" of competitors.
However, this mutually assured destruction style of research does little to progress the state of the art. It does a good job of cementing the current technology as an ad hoc standard, but it acts as a chilling effect on new technologies.
Not that I blame any company for doing this. It is the rules of the government that created this situation. Companies must learn to play by those rules or face elimination by competitors who understand the system and manipulate it successfully.
Jesus saved me from my past. He can save you as well.
The system is broken.
How many examples do we need (patenting story lines, genes, methods of evaluating employees) of the idiocy that is allowing business process and software patents?
Write them. Call them. Fax them.
Somebody else karma whore with the contact info, I have to go somewhere and be ill.
sigs, as if you care.
Guardian Unlimited (2002): Bezos counters that Amazon has made numerous innovations in web commerce that have been widely copied which it didn't patent, such as...customer reviews. oreilly.com (2000): Jeff countered that Amazon has made countless other innovations in Web commerce that it didn't patent, and that have been widely copied.
This is outrageous. The biggest threat to the US economy isn't china or the eu like many analysts say, it's the abuse of patent laws. I think I am going to patent blowing your nose. Maybe I will patent the letter "t"; I'll trademark it too, and then charge royalties to all of you who use it on your keyboard. How absurd. We will see forums patented, etc. etc.
We need reform, and we need it NOW. I'd say the two biggest issues that the Federal government is failing in right now are Patent reform and Illegal Immigration.
If the the law doesn't stop soon, we will see our economy tank. When you stifle creativity and innovation (like these abuses do) then a free economy no longer exists, and that society will fail.
When you submit the patent, word it as a "method for recombination of gamete DNA to form offspring." It sounds better than "taking the skin boat to tuna town."
I am scientifically inaccurate.
I'm pretty unhappy with this patent and I wouldn't recommend it to anyone. I give it 0 out of 5 stars.
Did you find this review helpful?
[yes] [no]
come get me, Amazon.
Yes. In my study I found out that while researching this topic I was not productive at all. My productivity loss was 100% in fact. If I hadn't done that study, I'd have had at least 20% more productivity than total loss, which is my usual by the way.
Let me know if you need the paper. It has enlightened me a lot, hope it does the same for you.
And you would be OK with them reaping the profit from your work?
Bush: He's Liberal in all the wrong ways.
It is not primarily because the patent examiners are incompetent, as is often suggested. Instead it is the economics of running a patent office that make sure that it becomes like this.
Nowadays most patent offices around the world are "self funded", which means that they are funded by the fees that the collect from the patent applicants. This may perhaps seem like a sensible idea at first sight, but unfortunately it invariably leads to lower and lower standards for what is patentable.
A look at the USPTO Fee Schedule explains the underlying math.
The initial application fee for a patent is $300. In order to collect that money, the patent office has to do quite a lot of work: set up a file, do an initial formal examination, perform a novelty search, and quite often engage in correspondence with the applicant to sort out various issues. It seems reasonable to assume that initial applications "as such" do not cover their own costs for the patent office.
But once a patent has been granted, nice things start to happen to the patent office's profitability calculations.
In order to keep his patent valid, the proprietor has to pay maintenance fees at regular intervals. $900 is due at 3.5 years after it was granted, $2,300 due at 7.5 years, and $3,800 due at 11.5 years.
For a patent that is renewed throughout its full term, the maintenance fees add up to $7,000, compared to the $300 for the initial application.
And the renewal fees are the good part of the patent office business, since the PTO doesn't actually have to do anything for the money, except make a note in the file that the fee has been paid. So for those patent offices around the world that are funded in whole or in part by the fees they collect, there is a direct incentive to let the standards slip to the lowest level they can possibly get away with.
The result can be seen at a patent office near you.
Christian Engström, Former Member of the European Parliament 2009-2014 for The Pirate Party, Sweden
Comment removed based on user account deletion
Now, I'm not an IP lawyer, but I do pay attention when IP lawyers talk, and I get thoroughly annoyed when people believe the article summaries and ignore the readily accessible primary documents.
h tml/srchnum.htm&Sect1=PTO1&Sect2=HITOFF&p=1&r=1&l= 50&f=G&d=PALL&s1=6963848.WKU.&OS=PN/6963848&RS=PN/ 6963848
Despite what Slashdot groupthink might have you believe, it is not relevant whether their is similar art *now*. It IS relevant as to whether there was similar art before the patent was filed -- which is years before the patent is ever granted. Furthermore, objectives are NOT patented; methods are. Thus, unlike what the summary might have you believe, Amazon has not patented a generic method for getting product reviews.
http://patft.uspto.gov/netacgi/nph-Parser?u=/neta
Amazon, for instance, obtained US Patent 6,963,848. This was granted on November 8, 2005. It was *filed* March 2, 2000. PriceGrabber only started grabbing reviews in May of that year, and that by partnering with ConsumerReview.COM -- which may or may not have used methods specified in the patent. Amazon's VERY FIRST CLAIM, for instance, specifies that the covered system must do the receiving of the order AND the later solicitation of a review AFTER a reasonable period of time to allow for an initial experience. Unless ConsumerReview or PriceGrabber itself TAKES THE ORDERS, they would not appear to constitute prior art that would invalidate the first claim.
In fact, ALL TWENTY-EIGHT CLAIMS have this stipulation -- that the system itself takes the order for which a review occurs. Does Epinions take the order, or merely send you to someone else? Does NexTag? Does PriceGrabber? Did you read the freaking patent AT ALL?
Go vomit at your own laziness, and at the Moderator that would declare you Insightful.
Only the dead have seen the end of war.
You do understand that the review site taking the orders itself is a completely trivial matter? That is not an innovation, and it doesn't deserve a patent. The conjunction of two commonplace things does not constitute a patentable idea.
Your argument is kind of like saying that even though people have sold spoons for ages, selling spoons AND GIVING A STICKER AS WELL should be patentable.
It is in the patent clerk examiner's best interests to simply pass every patent application received.
If the patent office approves a request, they're "off the hook". It then becomes in the hands of the courts and the free market to actually determine the validity or legitimacy of the patent and the technology involved. When the patent goes to court, the patent office itself does not have to show up or be involved in any way at all. They're done, take the money and move on. Reviews like the Eolas "browser plug-in" one are extremely rare, and often simply keep the status quo.
If the patent office *rejects* a patent, they can be required to get involved. The clerk involved may be ordered to go to court or otherwise write up a document defending their decision that the technology was affected by prior art, triviality, or obviousness.
For a measly $35K a year, its not worth their time or trouble. Pass it and its no longer their problem, its somebody else's...
The process of approval itself encourages lazyness and haphazard investigation. As such, their modern definition of "prior art" is merely "has a patent application already been filed in the United States of America on this?". That's it. triviality and non-obviousness are beyond them because 1) they wouldn't know, and 2) they'd have to defend their decisions, wasting their time from doing their *real* job which is to process (and approve) patent applications, not act as surrogate lawyers far underpaid for that role.
"But remember, most lynch mobs aren't this nice." (H.Simpson)
-- Joe