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Massive Ads In Matrix Online
Gamespot has the word that ads from Massive, Inc. will now be incorporated into The Matrix Online. The ads, like those in sister-MMOG Planetside, will be in the form of billboards and signage. From the article: "One big difference that players will notice is that the Massive ads will be refreshed and updated with greater frequency. Sony notes that current ads in the game for fictional products and services will continue to remain a part of the game. Sony has also said that the ads will not be animated, and will not affect the game's performance. Another effect of the inclusion of Massive ads into The Matrix Online is that player advertising in Mega City will be possible, and Sony might run contests in the future to select player-generated ads and incorporate them in the game. "
....right? Now that they have all this ad money they dont need to charge per month?
Ok, back to reality I go....
I think the addition of advertisements into the game would make it more entertaining.
God spoke to me.
Of course, that's another point. Now they have two sets of customers: gamers and advertisers. Hopefully they will see that without a sizeable group of the former, the latter won't pay them much at all. So one would think they will try to please the gamers first and the advertisers second. Of course that may be a little harder to remember once the big bucks start flowing in.
The "One more reason to avoid Sony" comments throw me off a bit. I don't see how the real advertising in game versus the fake advertising in game on billboards is any worse. It has about the same impact and print on your brain when you glance at it while killing gangmember05 and AgentSmith09. If anything it would help with the idea that the game takes place in a modern american city somewhere. If you are trying to take a moral stance on advertising in your entertainment, you would have to avoid every tv show and movie you have ever watched because they are riddled with product placements if you actually look for them. The subscription argument doesn't really hold that well either. "I pay a subscription, so I shouldn't have to see advertisements". Paying for cable television isn't any different. Holes in my argument? Yup, but I'm only really playing devil's advocate here, as I could care less one way or the other. I play games to have fun, and I don't think seeing a coke ad on the wall in the Matrix is going to ruin my good time.
The same people who pay for cable television with ads?
Ask your nearest Agent if the Blue Pill is right for you.
Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
Advertising works for two reasons:
1. Brand recognition. If you see enough ads for a product, then go shopping, you may recognize the advertised brand and consider purchasing it over similar products.
2. Repetition. When things get hyped over and over and over, people tend to try it out just because its something they've heard about so many times. Imagine being beaten over the head with adverts for some new drink, then when you go to a gas station or restaurant or wherever, you see another advertisement or the product itself. The odds are high that you will give it a try just to see what all the fuss is about.
Hopefully you don't find the product disgusting (vanilla pepsi) and will buy again.
[Fuck Beta]
o0t!
AO did this, but there was one big difference between the two: you can play Anarchy Online for free. Instead of making revenue from monthly subscriptions, they make their money from advertisers. Last time I checked, The Matrix Online still had a monthly fee... which means SOE will be getting not one but two revenue streams.
My personal view on this is: If you're going to make me pay for a game, don't subject me to advertisements I most likely don't want to see anyway.