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Going From Gator to Claria

Ant writes "Wired News has an article on the famous spyware company that went from Gator to Claria. From the article: 'Three years ago the company was considered a parasite and a scourge. Today it's a rising star -- selling virtually the same product. How a pop-up pariah won the adware wars.'" The name change happened about two years ago, and a lot has changed since then.

24 of 221 comments (clear)

  1. They'll always be Gator to me. by TripMaster+Monkey · · Score: 5, Funny

    Steps to regaining legitimacy:
    1. Change company name from Gator to Claria
    2. Replace perjorative term 'spyware' with more neutral 'adware'
    3. Threaten to sue anyone who still insists on saying 'spyware'.
    4. Establish 'guidelines' for adware.
    5. Stay within self-imposed 'guidelines'.
    6. Convince antispyware vendors to remove Claria's name from list of threats.
    7. ...
    8. Profit!


    Personally, I still despise Gator...uh...Claria, and all it stands for. The legitimization of spyware...uh...adware just leads to it being even more prevalent, and for every 'legitimate' adware app, there's a score of spyware apps out there that don't bother to play by the rules. Things would be much easier if all spyware could be treated like the infectious waste it is, but of course economics dictates that will never happen.
    From TFA:
    Lydia Parnes, director of the FTC's Bureau of Consumer Protection, says it's possible to track people online without being underhanded. The FTC is in favor of online advertising, she explains, "and sometimes tracking makes advertising work better for consumers."

    In other news, cats are in favor of open birdcages.
    --
    ____

    ~ |rip/\/\aster /\/\onkey

    1. Re:They'll always be Gator to me. by Meagermanx · · Score: 4, Funny

      They're not spyware. They're just helping you by watching what you look at and providing you the occasional helpful alert window.
      It's like advertising on your television or on billboards. Don't think of it as wasting your time and destroying the scenic view. Think of it as helpful messages to alert you of products and offers you may be interested in.

    2. Re:They'll always be Gator to me. by TheRaven64 · · Score: 4, Funny

      They used to make malware that was difficult, or impossible to uninstall. Now, they do advertising for Sony. Coincidence? You decide.

      --
      I am TheRaven on Soylent News
    3. Re:They'll always be Gator to me. by Yartrebo · · Score: 4, Funny

      Gator's more in-depth tracking can get better clicking rates. The information their program gleams is in addition to the website's adds.

      If their software figures out that you're middle class and are a big spender (very likely if it intercepts at least 10 unique credit card numbers from your particular copy of their spyware), then it could put up a "no payments until 2007" ad for the website. You're also a good target for Ponzi schemes and Nigerian scams. If it never sees a single credit card number but you visit shopping sites, then it might put up an ad touting how secure the vendor's system is or that the vendor will accept checks/money orders. If it notices that your root password or your bank account password is in a dictionary or is = 3 letters long, then it won't bother showing ads touting security, since obviously you could care less about it. However, if the passwords are for Swiss banks (and you are not from a Swiss IP), then you're an easy sell of secretive banking and tax evasion services.

      The following is lawsuit-bot bait:
      claria spyware gator claria spyware gator spyware spyware spyware spyware

  2. Hmm, I don't think I'd go that far... by spadefoot · · Score: 3, Funny

    I still don't trust 'em. It's a little like the Mafia deciding to go straight.

    1. Re:Hmm, I don't think I'd go that far... by kfg · · Score: 2, Funny

      No, it's like the mafia changing their name to Farfallia and publishing an "ethical" code for extortionists and calling any extortion that falls within the code "straight."

      KFG

  3. From TFA by zlogic · · Score: 2, Funny

    "Earlier this year, The New York Times reported that Microsoft came close to acquiring Claria"
    Wow! These Microsoft guys are running out of ideas how to piss their users. Hopefully Gator's experience will do a vast contribution in that area.
    (Only joking)

  4. Pirates! by Anonymous Coward · · Score: 3, Funny

    Three years ago the company was considered a parasite and a scourge

    Some would also say they were mangy dogs and landlubbers as well...

    Arr!

  5. Re:Slightly disconcerting by wbren · · Score: 1, Funny

    As any self-respecting Slashdotter will tell you:

    Print is dead.*

    * They reserve the right to add the word "silly" to the end of their statement.

    --
    -William Brendel
  6. Re:Slightly disconcerting by nizo · · Score: 4, Funny

    Luckily I know of some free apps you can download that will make your online viewing of Wired even more fulfilling! Don't delay, download today!!!!

  7. Agent Smith is coming to a spyware near you by digitaldc · · Score: 2, Funny


    CEO Scott VanDeVelde doesn't deny this. "I don't feel like there's a need to wipe the slate clean," he says. "Our technologies are dead center of where the market is going." The spyware wars are over - and spyware has won."

    Why does this quote sound oddly familiar?

    Agent Smith: We're willing to wipe the slate clean, give you a fresh start. All that we're asking in return is your cooperation in bringing a known terrorist to justice.
    Neo: Yeah. Well, that sounds like a pretty good deal. But I think I may have a better one. How about, I give you the finger [Neo flips off Agent Smith]
    Neo: ...and you give me my phone call.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
  8. Re:In other news... by Anonymous Coward · · Score: 5, Funny

    [bunnies for Allah]

  9. Re:energy is liberated through blasphemy by WrongSizeGlass · · Score: 5, Funny

    Is there any chance I can get that on a T-shirt?

  10. Re:Two Words: Law Suits by minvaren · · Score: 5, Funny

    So, they're the Scientology of spyware, then?

    --
    Big! Strong! Wow! Tada-O!
  11. It's not the product, it's the presentation. by EvilFrog · · Score: 4, Funny

    Little known fact*: When the Greeks invaded Troy, they first attempted to sneak past the Trojans in a large wooden alligator. The subsequent bad PR that resulted when said alligator erupted into a flurry of Greek soldiers led the Greeks to later rebrand their distribution model under the guise of a much friendlier-looking horse. The resulting slaughter was much the same, but had a much better marketing campaign. Years later Gator followed the same pattern, only replacing the large wooden animals with spyware, and the murderous Greek soldiers with pop-up ads. The Greek implementation is arguably less irritating. *Fact may or may not be complete and utter bullshit.

  12. Re:Pariah or Pirana? by Mr2cents · · Score: 4, Funny

    Pirana's are honest creatures. They never have claimed they just want to give you a massage.

    --
    "It's too bad that stupidity isn't painful." - Anton LaVey
  13. Claria is spyware! by Down8 · · Score: 4, Funny

    Claria is spyware!

    I said it again, where's the lawsuit?

    -bZj

    --
    .sig
  14. Re:A Rose of a Different Name by GigsVT · · Score: 2, Funny

    Spyware must have corrupted your HUMOR.DLL.

    --
    I've had enough abrasive sigs. Kittens are cute and fuzzy.
  15. Our overlords know the truth by oblisk · · Score: 5, Funny

    I tried to goto claria.com from work.

    Our webwasher message said i was denied for trying to access a site in the category: Computer Crime

  16. Re:Slightly disconcerting by Yhippa · · Score: 2, Funny

    I think the difference is that I go to Google where Claira comes to you. Kind of like in Soviet Russia!

  17. Name changes by CODiNE · · Score: 2, Funny

    Of course everyone knows that prostitution is illegal... I would never suggest that our company get into that sort of business.

    However...

    I have heard that there is a growing market for "Personal Entertainment Practitioners" who make house calls. Perhaps there is a place for our company in the lucrative field of Realtime Adult Entertainment Facilitating.

    --
    Cwm, fjord-bank glyphs vext quiz
  18. Re:Spyware! by Darby · · Score: 2, Funny

    You see, they say that their products are entirely spyware-free. Wait... does that mean that their products do not have any other spyware and their product does not have any spyware attached -- the whole program is just spyware, nothing else..

    Oh come now, it's totally straight forward.
    Their products are entirely Spyware and you get them for free.

  19. SMELL AS SWEET! by Vryl · · Score: 2, Funny

    What's in a name? That which we call a rose
    By any other name would smell as sweet.

              Romeo and Juliet. Act ii. Sc. 2. 6


    cf "A rose is a rose is a rose" by Gertrude Stein.

    Also, I am beginning to think that Tourette's is not caused by genetics, but one gets it by being exposed to the internet.

    So, get the fucking quotes right next time, dickhead.

  20. Re:In other news... by patio11 · · Score: 2, Funny

    "Kill All Christians And Jews" didn't go over so well with the focus groups, which wanted more positive, upbeat, modern image for their terrorist organization of choice. The runner up, "We Might Be Psychopathic Murderers But At Least We're Not George W Bush" tested very well in Europe, but unfortunately ran into problems with French laws limiting the number of English words which can be used in an organization's name, and also EU regulations governing public depictions of the mentally different.