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Going From Gator to Claria

Ant writes "Wired News has an article on the famous spyware company that went from Gator to Claria. From the article: 'Three years ago the company was considered a parasite and a scourge. Today it's a rising star -- selling virtually the same product. How a pop-up pariah won the adware wars.'" The name change happened about two years ago, and a lot has changed since then.

7 of 221 comments (clear)

  1. A Rose of a Different Name by GSpot · · Score: 5, Interesting

    Is still a turd. I can't count how many times I have had to uninstall that gator trojan from family and friends computers. And before firefox/google toolbar for IE was around, you would look up and 15 windows would be open trying to sell you crap.

    No punishment is too lean for these cockroaches.

  2. Spyware! by Linker3000 · · Score: 4, Interesting

    If it looks like spyware, installs like spyware, is removed like spyware....it's spyware

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    AT&ROFLMAO
  3. Re:They'll always be Gator to me. by SatanicPuppy · · Score: 5, Interesting

    Well, if they move to being a service that allows for targeted ads on advertisers pages, that's semi-acceptable to me. No popups, mind. But relevant picture ads are certainly better than irrelevant picture ads. It's at least a decent goal.

    The question is, can Claria be trusted to gather enough personal information to allow for accurately targeted ads, and not use that information for evil? I think the answer to that question is no. Gator/Claria has the soul of a whore, and they'll sell you out to anyone for a nickle. Look how little time it took them to transition from being semi-useful to being pure evil in the first place!

    Given the opportunity for profit, they'll go pure evil again.

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    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  4. RTA, I just can't shake the feeling... by trudyscousin · · Score: 4, Interesting

    ...that advertising people, particularly those who infest the sphere of personal computing, live in a universe that's parallel to the one in which the rest of us live.

    There's a lot of talk about revenues. There's a lot of talk about private lawsuit settlements. There's a lot of talk about how effectively these guys can invade your user experience on a personal computer. At one point in the article, I read a line about Gator (Claria) suing another company for "(interfering) with its right to deliver pop-ups."

    As P.J. O'Rourke would say, "What the fuck, huh?! I mean, what the fucking fuck?!" Where on Earth did these scumbags ever get the idea that they have the right to do these things? I don't see anything at all mentioned about about ethics or otherwise doing the right thing. When a few weeks ago Stewart Baker admonished Sony BMG (not directly, but everyone knew who he was talking to), "It's very important to remember that it's your intellectual property -- it's not your computer," I was astonished that someone in such a position as his would step up to the plate for people like us.

    Thing is, whether they're Claria, or Gator, or whatever name they want to call themselves, I still think they're still bad news. I'm just glad they're myopic enough that they haven't targeted Macintoshes yet.

    As an aside, Annalee Newitz first came to my attention in the entertainment paper Metro distributed here in the South Bay area. I'm not sure if she's syndicated, but I like to think of her as a local. She's pretty sharp.

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    Those who can, do. Those who can't, write technology blogs.
  5. They havent won shit. They're still scum. by Jackie_Chan_Fan · · Score: 4, Interesting

    They're still the same hated company. They havent been accepted by any end user.

    I resent the statement that a "Spyware" company won the adware wars. There isnt anything to win, other than the total obliteration of these kinds of software.

    Gater lives on, the war continues.

  6. Profit from the ignorance of the massess by DrRobert · · Score: 4, Interesting

    The real evil here is that if people understood their computers, they would never allowed this to be installed, if it was, the would remove it and Claria would not see these huge profits. If you can only make money off stupid people you are evil by definition.

  7. Re:They'll always be Gator to me. by FuzzyBad-Mofo · · Score: 4, Interesting

    When did they ever have legitimacy?

    Nice catch. This is one of those ways PR types love to manipulate the English language to give their product or actions a sense of nobility. Here are a few more examples:

    They're not draining wetlands, they're reclaiming them.
    They're not forcing creationism into public schools, they're just reaffirming their freedom of religion.