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Yahoo & Google Testing Pay-Per-Call Ads

Posted by Zonk on from the do-i-get-money dept.

khundeck writes "'Internet giants Google Inc. and Yahoo Inc. are testing a new form of online advertising that encourages people to pick up the phone rather than click on a link, lending credibility to the 'pay-per-call' ad model.'" From the article: "Google is testing a variant in which users click on a phone icon and type their number into a box. Google then dials the user, who hears ringing until the merchant answers. Google says the service is free for callers even on long-distance calls, and it promises not to divulge the caller's number to anyone."

5 of 108 comments (clear)

  1. Aside from the pay-per-call part, by AutopsyReport · · Score: 0, Redundant

    This is a dupe, folks.

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    For he today that sheds his blood with me shall be my brother.

  2. Sure glad... by nettdata · · Score: 0, Redundant

    Sure glad this hasn't been covered before!

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    $0.02 (CDN)
  3. Slashdot... by Ninjy · · Score: 0, Redundant

    Slashdot Testing Dupe-Detection-Algorith; fails
    Sorry, I couldn't resist

  4. It's a dupe! by kakibesar · · Score: 0, Redundant

    Previously reported on this site:

    http://slashdot.org/article.pl?sid=05/11/23/233620 3&tid=217&tid=99

  5. Astounding by Chemisor · · Score: 1, Redundant

    To me, the truly astounding thing is that there actually are people in the world who click on these ads. It is absolutely mind-boggling that anyone would voluntarily call a telemarketer!