Slashdot Mirror


Google's Ten Golden Rules

selvan writes "Newsweek is running an article entitled Google's Ten Golden Rules. The article, by Eric Schmidt and Hal Varian, going into the philosophy behind the company." From the article: "Don't be evil. Much has been written about Google's slogan, but we really try to live by it, particularly in the ranks of management. As in every organization, people are passionate about their views. But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies. We foster to create an atmosphere of tolerance and respect, not a company full of yes men."

31 of 424 comments (clear)

  1. Newsweek and Slashdot: redefining fluff. by TripMaster+Monkey · · Score: 4, Insightful

    From TFA
    [Eric] Schmidt is CEO of Google. [Hal] Varian is a Berkeley professor and consultant with Google.

    Wow...an article written by Google about how great Google is...the very definition of conflict-of-interest.

    While I'm aware that Slashdot is contractually obligated to post any and all stories about Google that possess even the most infinitesimal amount of positive spin, this seems extreme even here.
    Slashdot: self-adulation for fanboys

    Oh, and Newsweek, shame on you.
    --
    ____

    ~ |rip/\/\aster /\/\onkey

  2. Welcome to 5 years ago... by TheRealMindChild · · Score: 5, Funny

    Anyway... the only golden rule I aknowledge is "He who has the gold, makes the rules"

    --

    "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
  3. Which company? by Dante+Shamest · · Score: 4, Funny
    But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.

    I wonder which company they're talking about?

    Throwing chairs...rings a bell.

    Mi...cro...?

    Nope lost it.

    1. Re:Which company? by frenetic3 · · Score: 5, Interesting

      Well, that's good, because you're the exact target audience of that article. I'm usually not that cynical but this is pretty blatant: is the message "Google is a doubleplusgood working environment" really _news_, or just a clever press hit and recruiting tool (as are the massages, chefs, yada yada. Ironic too that it's hosted on a Microsoft-owned news site, haha.)

      They need to do _something_ with those billions of dollars :)

      -fren

      --
      "Where are we going, and why am I in this handbasket?"
  4. Coral Cache! by markild · · Score: 4, Funny
    --
    Scully: Should we arrest David Copperfield?
    Mulder: Yes we should, but not for this.
  5. History Repeats by ehaggis · · Score: 5, Funny

    I believe somewhere around 1550 B.C., a gentleman by the name of Moses received 10 rules from the CEO of the universe. Unfortunately the were not followed to closely. Time has a way of washing away convictions and ideals. I applaud Google for their intent, but I would wager these lofty goals will settle to reality when the bottom dollar hits the road.

    --
    One ring to bind them - should probably have more fiber and less rings in their diet.
    1. Re:History Repeats by Animats · · Score: 4, Funny

      Yeah, but Commandment 1 was about market share maintenance.

  6. Rule number 11 by pubjames · · Score: 4, Insightful

    11) Having fricking huge piles of cash so you can actually afford to do 1-10.

    1. Re:Rule number 11 by lukewarmfusion · · Score: 5, Insightful

      What makes you so sure that 1-10 aren't why they have huge piles of cash?

  7. Re:What? by Jedi+Alec · · Score: 5, Insightful

    ye gods. Does this have to come up with each and every time? There *are* companies out there that make a nice profit while still maintaining a high quality of both products and customer service. Making a profit does not not necessarily imply screwing over your customers over. Treating your customers with respect and catering to their wishes to create good word-of-mouth advertising(the best there is) is a perfectly viable business strategy.

    --

    People replying to my sig annoy me. That's why I change it all the time.
  8. Don't Be Evil?? by Anonymous Coward · · Score: 4, Insightful

    I don't get why Google has to yammer on and on about "don't be evil". That would say to me that they think most companies are evil, and google has to be different and say that all the time.

    The fact is that the vast majority of businesses aren't evil, Microsoft included. They might do some bad things, but no reasonable person could say they are overall evil. Now Enron, and Worldcom could be considered evil, but there are the rare exceptions in American society, not the rule.

    I like google, but sometimes they are a little full of themselves. They are bright and smart people, maybe too smart for their own good. For all people talk about Microsoft and Apple's arrogance, Google has got a pretty big head for a company not even 10 years old.

  9. Rule #11 by Frankie70 · · Score: 4, Insightful

    But nobody throws chairs at Google, unlike management practices used at some other well-known technology companies.

    Thou shalt not be bitchy about competitors.

  10. "Pack Them In" by jkauzlar · · Score: 4, Insightful
    We all like to know what the most successful and innovative companies in recent years is telling its employees (or itself). Also, their list is a proposed manual of how to manage "knowledge workers." This could apply to hundreds of companies.

    Also, I take issue with the "Pack them in" criterium. What I like most about my job right now is the space I get. Email, instant-message, radio, etc, make "packing them in" a reality for any company with these technologies. I'd like to be able to fart at my desk or turn on a stereo and not have anybody make a fuss about it.

    I think they're trying to justify sticking their employees two-per-cubicle for lack of floor space.

    1. Re:"Pack Them In" by Anonymous Coward · · Score: 5, Interesting
      > Also, I take issue with the "Pack them in" criterium. What I like most about my job right now is the space I get. Email, instant-message, radio, etc, make "packing them in" a reality for any company with these technologies. I'd like to be able to fart at my desk or turn on a stereo and not have anybody make a fuss about it.

      I'm going to play Devil's Advocate for a second here.

      I'll bet that most of us posting to this thread are doing so from single cubicles or (if we're lucky) offices. How many of us would do so from a shared cubicle?

      If your cubemate is the kind of guy who'll accept you reading and posting to Slashdot, you're obviously getting along very well -- well enough to be very productive together.

      If you're worried he'll rat you out to management for spending half the day on Slashdot -- or if he's the kind of guy who'll spend half his day downloading goat pr0n -- then sharing cubicles is a net win for you, him, and the company, because you've both got nothing else to do in each other's presence but work. (Or learn how to get along with each other and become as co-productive as the cubemates in the paragraph above this one.)

      Some of the most productive days I've had have been days when teh Intarweb was down. There was nothing to do but work. And when the work was done, there was nothing to do but stuff I'd originally planned to do tomorrow. When tomorrow's work was done, there was nothing to do but think up new things to make my work life easier.

      Combine the self-reinforcing mechanism of always having a peer looking over your shoulder, with Google's policy that 20% of everyone's time is supposed to be spent fiddling around on your own pet projects, and some very interesting things might happen.

    2. Re:"Pack Them In" by jkauzlar · · Score: 4, Insightful
      Yeah, but not everybody needs somebody looking over their shoulder. The suggestion that I won't do my job well without peer pressure is insulting to my work ethic.

      It's nine o'clock here in Seattle right now. After my coffee sets in and my brain wakes up, I will do the job of three men, if required. While doing this, I will crank up my stereo, sing along if I want to, take a cigarette break whenever I feel like it, and have a dignified sense of independence and self-empowerment. And my job will get done very well.

  11. knowledge workers by altoz · · Score: 5, Interesting

    What interested me was how they treat "knowledge workers".

    Their principles can be summed up like this:

    1. Pay them based on what they produce, not how many hours they're in the office.
    2. Get out of their way whenever possible.
    3. Keep them informed
    4. Let teams make decisions, not some arrogant-but-stupid manager

    I say that's the sort of thing that makes me want to work there.

    1. Re:knowledge workers by kin_korn_karn · · Score: 5, Insightful

      The downside is that employers like Google expect you to love your job. If you do, good for you. But sometimes you will have other things that you need to do, but the nagging feeling that you're supposed to love your job and express that love by working your ass off will always come up, and you will feel like you're not doing enough for the great ideals of the Company.

      It its own way, that's a worse kind of pressure than Dilbert-style companies have, because it's ideological pressure. You can pretty much predict what a PHB wants - he wants you to do your job, make him look good, and, even though you might have to work overtime until you find a better job, it ends when you go home. If you're supposed to drink the kool-aid and live/breathe the company 'values', then the company is not just trying to take over your time, but your mind, and I for one would rather work a few extra hours at crunch time.

    2. Re:knowledge workers by drix · · Score: 5, Interesting

      Wow, someone else finally gets that. I work in the Bay Area, I'm 23, lots of people I know works at Apple, Google, Pixar etc. Yes they are "great" places to work in the sense that my office doesn't have a volleyball court/laundromat/sumo stable/whatever. But everyone loses sight of the fact that the end goal of all these enticements is simply to get you to stay at work. That's it. To me, this melding of your personal and work lives is the most evil thing of all, and Google is king of it. I don't have $10 million in options sitting around, but I'm out the door most days at 5:00:00.00pm and I have lots of shit going on outside of work. Most of my microserf friends do not.

      --

      I think there is a world market for maybe five personal web logs.
  12. Google / ? by Soko · · Score: 5, Funny

    One of our not-so-secret weapons is our ideas mailing list: a companywide suggestion box where people can post ideas ranging from parking procedures to the next killer app. The software allows for everyone to comment on and rate ideas, permitting the best ideas to percolate to the top.

    So, Google uses a Slash like moderation system? Imagine being able to moderate a PHB (-1, Talking out of Your ASS), or a colleague (-1, Clueless Luser). And moderating the CEO (-100, Evil - Fuck Shareholder Value, This is Wrong!) to keep them to thier word.

    That would be cool.

    Soko

    --
    "Depression is merely anger without enthusiasm." - Anonymous
  13. The chair story - truth or fiction? by TheNucleon · · Score: 5, Funny
    As anyone who reads past "Steve Ballmer was quoted as saying..." might recall, Ballmer denies the chair throwing incident. The fact that someone is accused of something doesn't make it true. Yes, Slashdotters, even if it is Steve Ballmer :-)

    If accusations are automatically true, then I accuse all Slashdot readers of being pathetic geeks with no life.

    Hey, wait a minute...

    --
    My comments are my own, and do not represent the views of my employer, my spouse, my children, or my cats.
  14. Re:What? by s20451 · · Score: 5, Insightful

    Yes, it is true that companies must, by law, work in their shareholders' interests. However, this does not mean that the stock price must be maximized from quarter to quarter. There is nothing illegal about taking the long view and realizing that long-term profitability is maximized when the public respects your brand.

    The "shareholder's interest" argument really means that you can't use the company's money to put a new deck on your house. It is not sinister.

    --
    Toronto-area transit rider? Rate your ride.
  15. Pack them in by Billosaur · · Score: 5, Interesting
    Almost every project at Google is a team project, and teams have to communicate. The best way to make communication easy is to put team members within a few feet of each other. The result is that virtually everyone at Google shares an office. This way, when a programmer needs to confer with a colleague, there is immediate access: no telephone tag, no e-mail delay, no waiting for a reply. Of course, there are many conference rooms that people can use for detailed discussion so that they don't disturb their office mates. Even the CEO shared an office at Google for several months after he arrived. Sitting next to a knowledgeable employee was an incredibly effective educational experience.

    Someday I would like to find the person who came up with this concept and shoot them in the head. I find nothing enhances my productivity more than having to listen to other people's meaningless personal phone conversations or conference calls that have nothing to do with what I'm working on, the assorted smells and sounds the human body makes that are not pleasant, the incesant pinging and chiming of IMs and email alerts, not to mention having my personal business available to anyone who wishes to stare over my shoulder.

    Oh to have an office! And if I needed a co-worker's help and/or advice and they won't return emails/phone calls, I would simply get my butt out of my chair, go to their cubicle, grab them by the lapels (or goatee if there are no lapels) and tell them we need to have a little chat. There's nothing like the personal approach! And then I could return to my office, close the door, crank the Rush, and get back to doing what I'm supposed to be doing, which is coding.

    --
    GetOuttaMySpace - The Anti-Social Network
  16. "Don't be evil"??? by iion_tichy · · Score: 4, Insightful

    Riiight... I know collecting data always only ever works out in favour of the individual that has been monitored. Lovely stuff like advertising tailored to your needs etc.

    How on earth does Google want to be not evil, when every single thing they do is designed to collect as much data about people as possible (and that includes "free WLAN for everybody" - monitor surfing habits at the root has to be Google's wet dream)? I think they would have to make a VERY directed effort to avoid being evil.

  17. No, you're wrong by RealProgrammer · · Score: 4, Informative
    The moment they went public, their defining philosophy turned into maximizing profits for their share holders

    That's wrong, or at least, the premise is incorrect. A publicly traded corporation is only required to abide by what their SEC paperwork says. For most companies, that does mean maximizing profits. But that's not an absolute rule.

    In Google's SEC filings, and in most of its public statements, it says they won't be evil. Any investor in the company is assumed to have read those filings and public comments. Caveat emptor.

    An accountant will tell you that "profit" is a somewhat artificial result. A complex set of corporate books allows you to attribute money to expenses, investment in future growth, savings for future tax liability, or whatever. Some companies choose to pay dividends, others choose to buy back their own stock. They have a range of options, as long as they cover themselves in their SEC filings.

    They do have to play by the rules, but maximizing profit isn't necessarily one of them, and it doesn't have to mean maximizing quarterly profit.

    --
    sigs, as if you care.
  18. Google is like the Beatles by Ankou · · Score: 4, Funny

    Oh ya see now Google has done it, 10 Golden Rules = 10 Commandments, I get it. Next thing you will hear is how Google is more popular than Jesus ... oh wait

  19. Re:Newsweek and Slashdot: redefining fluff. by Daniel_Staal · · Score: 5, Insightful

    This is actually a fairly standard article format: they asked the head of a succesful company to write an article on what he thinks makes that company succesful. It's not meant to be an in-depth analysis, just a highlight of what they think is important/different about their company.

    It gives some idea of how the management thinks of the company, and what they try to work on. Sure, it's a fluff piece, the equivilent of the society column for businesses, but it's a moderately useful fluff peice. And it can help some people, espcially if you want to understand how Google thinks about itself.

    --
    'Sensible' is a curse word.
  20. Enron's motto by Kevbo · · Score: 4, Insightful

    Back in the day, Ken Lay, CEO of Enron, used to tout Enron's internal policy of always taking the moral high ground and that all its employees exhibited the highest ethical standards, even going so far as to say that Enron set the bar when it came to business ethics. Shocking to think that we cannot always trust what the heads of corporations tell us.

    --
    In Vino Veritas
    1. Re:Enron's motto by Syberghost · · Score: 5, Funny

      Now, let's be fair; he may not have been incorrect when he said Enron set the bar for business ethics.

  21. Being happy is good by Anonymous Coward · · Score: 4, Interesting

    But everyone loses sight of the fact that the end goal of all these enticements is simply to get you to stay at work. That's it.

    But on the other hand, the way they get you to stay at work is by making you genuinely want to stay at work because it's enjoyable. I really don't think that's evil--if it works, you are happy; if it doesn't then you don't have incentive to stay later than your work requires, and you go home.

    I work at one of the companies in your list, and I know people in both camps, and I haven't seen any negative repercussions for the people who don't spend their leisure time at work. They still get their work done, and management recognizes and respects that. Mileage may vary from group to group or company to company of course, but that's certainly the way it is all around me.

  22. Re:Newsweek and Slashdot: redefining fluff. by be-fan · · Score: 4, Insightful

    Congratulations on missing the point. This isn't an article on how great Google is. This is an article by somebody in Google management trying to explain how Google handles its employees, and why it has been sucessful. For somebody managing a small company, emulating some of these things might be interesting. I know gang interviews will be a new concept to at least a few people. We used them where I used to work, and they're a blast. It's easy for a canidate to convince management that he knows the engineering, its less easy for him to convince his potential coworkers.

    --
    A deep unwavering belief is a sure sign you're missing something...
  23. Mission Statements. . . by Fantastic+Lad · · Score: 4, Insightful
    The following are some examples of mission statements from real enterprises. . .

    Mary Kay Cosmetics: "To give unlimited opportunity to women."
    Right. And they do this by adding their weight to the ceaseless hammering of women through the media with the message, "Your natural body state is Ugly. You will be Unloved and Unhappy unless you use our Products." Oooh. Feel the power.

    Merck: "To preserve and improve human life."
    One word: "Vioxx".

    Well, maybe a second word, "Thimerosal" (Mercury) in their various vaccines, including their flu shot.

    Wal-Mart: "To give ordinary folk the chance to buy the same thing as rich people."
    Selling out the West to the Chinese might kill the economy altogether, which will certainly mean that the rich and the poor might share the same bread lines. Sort of a weird way to level the playing field if you ask me, but what do I know. . ?

    Interestingly, another of Wal-Mart's mission statements was, "Become a $125 billion company by the year 2000". Ah. Greed; the very spirit of altruism! No conflict there, boy!

    Walt Disney: "To make people happy."

    Why does that send a chill up my spine? How about, "Offer happiness"? Or at least, offer media which some might find uplifting. In any case, I can't help but recall the episode where Disney security staff held the body of a boy who drowned on one of their rides under water until the park closed so that nobody would have their, "happiness" (or their PR) spoiled by the unpleasant aspect of a dead boy being returned to grieving parents before closing time. How about, "Disney: Where ignorance is bliss, and enforced."

    McDonald's: "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

    Another nice-sounding mission statement from a company which helps kill Americans with toxic food and destroys millions of acres of rainforest globally to do it. Cool.

    So, is Google evil?

    Spiderman said it best; "With great power. . ." I use Google's search engine all the time. Their potential to reshape the world, as with all of the above corporate giants, is certainly there. And so is the corporate culture which allows amoral activities to rule their actions. So evil or not, I think a healthy amount of skepticism and observation and keeping brushed up on alternatives is very wise. --Because mission statements alone don't keep people honest.


    -FL