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Microsoft and Time Warner Team Up Against Google

PlayfullyClever wrote to mention a Reuters report on an online advertising deal between Microsoft and Time Warner. The two companies are teaming up to take on Google's advertising network. From the article: "The [WSJ] said the two companies were now focusing on a deal that would combine their advertising-related assets, with little or no money changing hands. It said they expected to reach an agreement before the end of the year, but that it was still possible that Time Warner's America Online unit could strike a deal with competitor Google instead."

26 of 137 comments (clear)

  1. MSN Quick Fix by biocute · · Score: 5, Insightful

    So the deal is that AOL would drop Google as its main Internet search provider and switch to Microsoft's MSN service, because under their current agreement, Google derived about 11 percent of its first-half revenue from AOL.

    But what happens if AOL users still go to Google despite the default search site is MSN?

    MS still commands about 80% of the browser market, and its browser defaults searches to MSN, if this cannot help it, I doubt a deal with AOL could.

    I believe a more substantial way is to be a good search provider, and users will be self-inviting.

    I guess Time Warner stands to win whichever way the deal goes.

    1. Re:MSN Quick Fix by Cenuij · · Score: 2, Insightful

      Search no, advertising yes.

      This wont help MS in the search wars at all but being able to double the audience of your target ads overnight ( MSN + AOL portal ) certainly doesn't harm the ad revenue bottom line.

      --
      my other sig is written in brainfuck ;)
    2. Re:MSN Quick Fix by Wisgary · · Score: 2, Insightful

      Exactly what I thought, as soon as I read the article I thought "Oh come on, the first thing anyone does when they reformat or install a new IE version is go to Tools>Options>homepage www.google.com" If the default search for IE is MSN search, and not even the dolts who don't know crap about the internet use it, how is this deal going to help MSN at all?

    3. Re:MSN Quick Fix by Anonymous Coward · · Score: 1, Insightful

      Well, you never know. If AOL defaults to http://search.msn.com/ instead of http://www.msn.com/, the UI may be similar enough to Google's that people will use it, not knowing any better.

      Don't believe me? Well, they ARE using AOL, aren't they?

    4. Re:MSN Quick Fix by ATeamMrT · · Score: 4, Insightful
      But what happens if AOL users still go to Google despite the default search site is MSN?

      The people I know who use AOL, and this is a small number of people with dial up, they use AOL to search. They don't open up a second IE window to use google.

      MS still commands about 80% of the browser market, and its browser defaults searches to MSN, if this cannot help it, I doubt a deal with AOL could.

      Does MS still do this from IE? I thought there was a setting where the user can select what search engine to use, or to disable searching from the address bar. I never search from the address bar, so I don't know.

      So the deal is that AOL would drop Google as its main Internet search provider and switch to Microsoft's MSN service

      On the surface, this might look like a good deal for MS. But I remember how everyone thought MSNBC would become bigger than CNN. Correct me if I am wrong, but is MSNBC even #3? What happened with marrying the largest computer/tech comany with NBC?

      MS is marrying with a dying company. How much longer will dial up be a market? How will AOL continue to stay alive, how much impact will their search website have?

      MS should be looking forward. I see this as a short term deal, to get more of a market share in search engines. But that advantage will be gone in a few years. I think MS is trembling that google will dominate all searches, and MS will be about as popular as dogpile.

    5. Re:MSN Quick Fix by shrtcircuit · · Score: 3, Insightful

      Having watched the less technically-inclined use the Internet, they will use whatever search engine shows up on their screen so long as it spits something back when they type in a few words and click "Go".

      If AOL switches to MSN, >95% of the users will not care unless MSN can't give them what they need.

    6. Re:MSN Quick Fix by Ruff_ilb · · Score: 2, Insightful

      I'd agree with this - despite the home page or default search site, google is now a household brand (if you could call it a brand) that's got a pretty permanent hold on what MS and other companies discounted as something useless. As google expands to the email and IM (I know, that's a stretch) areas, google is used for more and more things. I doubt it'll lose much from just having the default engine switched.

      Then again, as MS is well aware, half of any "prediction" is just going to be guesswork.

      --
      http://www.TheGamerNation.com/Forums
    7. Re:MSN Quick Fix by MightyMartian · · Score: 2, Insightful

      That is not an observation that I have seen. While some users I deal with do simply stay with MSN, most seem to prefer Google and will go through the bother of figuring out how to change their homepage. Remember, MSN is the default on most new Windows boxes, and if your theory held an validity, Google would be a bit player, and that clearly is not the case, so at the end of the day, I have no idea how AOL using MSN means a damn thing.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    8. Re:MSN Quick Fix by IAmTheDave · · Score: 2, Insightful

      Not to mention - I believe - that Yahoo! once used Google results as well. Yahoo! no longer does (as far as I'm aware) or at least agregates them, and Google didn't seem to suffer too much. Do I have my information wrong?

      --
      Excuse my speling.
      Making The Bar Project
    9. Re:MSN Quick Fix by vishbar · · Score: 2, Insightful

      That would be one of the worst mistakes that they could make. Google is nearly a household name for internet searches, and I'm sure that there are MANY AOL users that are Google addicts. I'd predict losses in the thousands if they ever tried to pull a stunt like that.

      --
      Ride the skies
  2. MSFT and AOL by navycow · · Score: 5, Insightful

    Remember when AOL and Microsoft were mortal ememies? This only goes to show that just as in politics, there are no long term enemies, just long term interests

    1. Re:MSFT and AOL by WesG · · Score: 1, Insightful

      It will be interesting to see what Google is like in a couple years. It seems that all roads lead to Microsoft....

    2. Re:MSFT and AOL by gamer4Life · · Score: 4, Insightful

      Well Sony at least allows other companies to compete. You can argue that it's DRM and content protection schemes have bungled their electronics division enough to make them less competitive.

      Sony does innovate though, and by doing so, it pushes other companies to innovate as well. Compare this to Microsoft that drives the competition out of the market, and does nothing, until someone comes out with something innovative that can compete with them. (Firefox, Google, Linux)

    3. Re:MSFT and AOL by ndogg · · Score: 2, Insightful

      Mortal enemies? AOL was using Microsoft's software even when they had other options. The rhetoric between the two had no substance.

      --
      // file: mice.h
      #include "frickin_lasers.h"
  3. Doing business with Microsoft? by erroneus · · Score: 4, Insightful

    Uhm... I don't know how "nice" they are to larger companies with larger legal budgets, but every smaller company I've ever heard "teaming up" with Microsoft has gotten screwed over when it was to MS's advantage to do so.

  4. So much going on here... lets look at this closer. by ATeamMrT · · Score: 2, Insightful
    The Journal said that, under negotiations between Time Warner and Microsoft, AOL would drop Google as its main Internet search provider and switch to Microsoft's MSN service.

    How much of googles searches does AOL account for? How will this affect Google Adsense? Less views = less money for those in the program?

    Billionaire investor Carl Icahn, who has been critical of Time Warner's strategy, has also said that he would hold Time Warner board members personally responsible if they forged a deal for AOL that valued the Internet provider too cheaply.

    How will Carl Icahn do this? Is this one very rich man trying to kill a deal?

    Why would Time Warner want to screw AOL? Hmmm... what is going on behind the scenes? Or is this a sign that AOL is changing its strategy?

    Or maybe Microsoft is scared of google, and is doing everything they can to prevent their search services from going the direction of excite.com.

  5. You gotta give their enemies credit by ShatteredDream · · Score: 3, Insightful

    If and when Google does survive all of these attacks, they'll be a stronger company for it. Of course, the nearest term consequence could be a company whose eventual aggressiveness would make Microsoft look like a kitten. At least they won't sneak up and take everyone by surprise the way that Microsoft seemed to in the early 1990s with Windows 3.1, 95 and NT 4.0.

    Of course, since they're in the business of storing and processing information, Google could end up being a greater threat than Microsoft ever could in the wrong hands.

  6. You have to love Slashdot. by ninja_assault_kitten · · Score: 4, Insightful

    "Microsoft and Time Warner team up against Google" - Based on the article, it could have also been worded, "Google and Time Warner team up against Microsoft". No decisions have been made and both Microsoft and Google are looking to team up with Time Warner.

  7. And they wont win because.... by xmorg · · Score: 5, Insightful

    Their sites are WAY to cluttered!

    Google is simple. There arent millions of distrations. You dont have to SEARCH for the search bar. you dont have to wait for the eyeblasters to load so that they can in turn obstruct your searching. GEEEZ people. it looks good the first time but after the 9999999th time you login just to do a simple search, and have to wait forever for the main page to connect to billions of addservers to serve you graphic adds, you end up back at google.

  8. Re:Bull Schitt by AstroDrabb · · Score: 3, Insightful
    The GP wrote:
    Microsoft Entertainment/Internet Operations:
    Why did you chop off the first part? He/She was referring to the entertainment/internet ops. Last I heard, the MSN ISP was not pulling in the customers. Last I heard, XBox has been in the red since day one. Last I heard, XBox 360 has tons of bugs. Maybe MSN search is making some profit, but that doesn't negate what the GP stated. If you look at these two business units, they will most likely be in the red. Most of MS's business units are in the red except for OS and Office. Google on the other hand, is in the black.

    Me personally, I will boycott any companies that tried to gang up on Google just because they cannot compete one-on-one with Google. If a company comes along and can beat Google, I would gladly try them out. However, I would not try out companies that try to compete on business terms instead of technical/service terms. If MS/AOL wants to beat Google, let them offer a better product/service. As of now, Google offers the best features/speed for me. I guess MS can't take their own medicine.

    --
    If Tyranny and Oppression come to this land,
    it will be in the guise of fighting a foreign enemy. -James Madison
  9. Good! by Phillup · · Score: 4, Insightful

    Crappy companies banning together...

    Makes it even easier to avoid both of them!!

    (Ya'll stand a little bit closer together now... I only got one shotgun shell left and I want to make it count.)

    --

    --Phillip

    Can you say BIRTH TAX
  10. doomsday. by CDPatten · · Score: 1, Insightful

    AOL got 120 million visitors, yahoo 115 millions, MSN 110million, google 70million this past September. MS just became top dog by almost triple google and about double yahoo as far as online advertising markets reach goes. There are companies that are dying to get their hands on a way to get in front of 200million people, that's allot more appealing then 70million. Google might have slightly better tech for the time being, but MS will catch up, and they will steal google's thunder. Google hasn't been able to create much of a profit in any way other then click ads and that is in pretty big jeopardy.

    With the largest repository of media content in the world, combine that with the most users, ground breaking IPTV tech, and the two largest telcos in the country, Microsoft is looking really good right now. Google better do some sole searching, because they are in some trouble.

    My recommendation is to sell sell sell (google's stock that is).

    1. Re:doomsday. by Killall+-9+Bash · · Score: 5, Insightful
      AOL's search page gets hits because it's (last time i checked, which admittadly wasn't recently) the default serch page for AOL.


      Yahoo gets hits because they were giving away free email when AOL execs were still wondering why someone who has an ISP would need a free email account. Their search engine, while not as powerfull as Google's, does have its merits.... better geographical searches (nice for when i can't find any pizza menus to order from), and a higher likelyhood of search results I was looking for rather than 50,000 pages of exactly what i asked for.


      MSN getting 110 (10 million less than AOL) is nothing short of abject failure. Its the default homepage on 90% of the computers IN THE WORLD.


      In short, AOL's niche market (internet training wheels) is soon to be obsolete, and MSN.com can't get more hits than AOL.com even when its the default search page on most of the computers in the world.


      My prediction-- Google will outlive the PC platform (im assuming that the world wide web will outlive the PC). MSN and AOL will not. Yahoo..... who knows.

      --
      "Prediction: within 10 years, Windows will be a Linux distribution." Me, 7-6-2016
  11. trust? by dotdevin · · Score: 2, Insightful

    The bottom line is that people use Google because it works and they can trust them. Do you trust MS or AOL/TW?

  12. Re:How Stupid is Slashdot? by Seumas · · Score: 5, Insightful

    The thing is, I really hate being yet another "Slashdot is going downhill!" whiner, but they really seem to be. I've been around long enough to remember Slashdot before it was called Slashdot. Through Hellmouth and Jon Katz and when they started the interviews and started adding all these other subsections and colors and (OMFG - CSS compliance as of late!). And in all that time, Slashdot has fluctuated. The whole Andover thing. The whole OSDN thing. Michael getting married (WTF?) and Geeks in Space . . .

    But in the last six months, it has gone from "sometimes lazy slashdot editor behavior" where they post a dupe or let a big typo slip by to the point where you can rarely go a day without multiples of the following happening - and I'm just talking about in the front-page section. I'm not talking about the GNAA type of stuff in the responses.

    + Duplicate from the same week, day or hours before.
    + Duplicate from the same or previous years.
    + Trip...er..licate . . .
    + Intentional slashvertisement.
    + Unwitting (or uncaring) slashvertisement ala **BeatlesBeatles, etc. Or worse - press relases.
    + Unwitting (or uncaring) contribution to trolls (ala CleverlyFunny and others)
    + Crap I've already seen on Drudgeerport. If Drudgereport is reporting it, it's sort of . . . done with.
    + Wierd slashvertisement sort of buddy system gratis thing where a particular site seems to get EVERY article they write featured on Slashdot. It's almost like one of the editors' girlfriends ran TheEscapist or PennyArcade or JoelonSoftware or something and they felt compelled to post a blurb on Slashdot about every single article out of support.

    And sure, people could "just leave", but a lot of us have been here for seven or eight years and really don't want to have to do that. But man . . . it's almost like the Slashdot editors don't even care about Slashdot anymore. I find a lot of faults with Zonk, but at least he seems to TRY. It even seems as if the rest of the Slashdot elders just always decide to go fishing or take long naps for weeks at a time and stick Zonk and ScuttleMonkey with all the actual work and don't follow up to make sure their quality is up to par (or maybe even teach them what to do in the first place.... not that the old Slashdot editors seem to have a clue anymore what that should be either). . . .

  13. Neither should win by Anonymous Coward · · Score: 1, Insightful

    It seems that most people are in favor of Google "winning". I don't want either to win. Why? It's bad for us. It's bad to have one complacent company in complete control of a market. Here's what happens, as history shows over and over and over.

    1. Company 1 becomes a rising star.
    2. Everyone loves company 1 because they have good products, service, blah
    3. Company 1 beats out company 2, 3, 4, and 5 to become master of it's universe
    4. Company 1 has no competition, so they have no motivation to innovate, progress, explore
    5. Company 1 easily assasinates any small company that attempts to gain any foothold in the market, instead of competing fairly.
    6. The market stagnates while company 1 does everything in it's power to maintain it's stranglehold.

    It's bad for competition, period. There's nothing good about ANY company, even the beloved "we will do no evil, blindly trust us" google, to be a monopoly. If they do ultimately win, take my word for it, eventually you WILL see a decrease in the quality of their service until they become the evil they claim they never will.

    Absolute power corrupts absolutely.