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'Intel Inside' No More
Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
That's way more annoying than the tagline!
I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan. Anyone who doesn't know what makes a good processor probably buys a prebuilt machine and really doesn't have a choice cause its not like manufactured PCs have AMDs very often... and even Macs are gonna be Intel soon. So basically the effect of this is nothing at all.
Could it be that Apple influenced this decision? Could it be that there is more to this? I really think that Apple will not be releasing machines with intel stickers on it. I think this is connected.
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
If they are doing away with "intel inside," and these are the new logos, why do they all say "inside?"
I think you are missing the point that Intel is changing the microarchitecture. This change will happen at the same time as changing the logo standard, so changing the branding isn't an empty gesture as you seem to suggest.
I also don't understand how you are suggesting that Intel is less than profitable, according to a new Business Week article, their current annual net profit is estimated to be nearly $10B on $42B revenue.
but I gotta figure it was marketing genius.
In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.
We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.
Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.
Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")
In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.
-JDF
I love surprise porn.
"Banking establishments are more dangerous than standing armies." -Thomas Jefferson
I thought they were getting rid of the 'inside'. I bet Apple will hate having to put stupid intel stickers on their sleek boxes.
what the...
They needed a change anyway and there was no way Apple was going to put "Intel Inside" on their new computers. They will come up with a Special place to put these new stickers so it doesn't take away from the look of Apple's new computers. This team of Apple and Intel is going to be huge. Apple is going to save millions (and get Millions) with Intel. Apple stock has always been a buy but now Intel is a big buy with all the computers Apple is about to sell. More at http://wallstreetfighter.blogspot.com/2005/12/inte l-changing-slogan-to-leap-ahead.html
Ya, and the name on the Pentium chip was supposed to be for the 586 only, and people thought it was so catchy they called the 686, 786 (P3), and 886 (P4) Pentium's also. It's great they're finally changing the market name, but I mean, c'mon, "Yonah"? I'm sure they thought about it and to Intel it sounds cool, but personally I think they coulda came up with a better name. At that rate, what's the new "Intel Inside" replacement gonna be...?
Some moron probably said "we need to make AT&T look friendly" ... which is a HIGHLY questionable direction.
I disagree, that's exactly why they made the AT&T lowercase. There are lots of people who remember 'AT&T', the monopoly that was split up. The new 'at&t' doesn't want consumers to equate them to a huge stodgy company that was broken up for taking adventage of people.
The funny thing is that's exactly what they are. The baby bells remerged and such and, minus a couple key players (Verizon and BellSouth), what you have here is the same megaconglomerate you had before. Too many smart people may notice what's going on and start asking embarassing questions like "Why did the FTC let this happen when they broke up the old company because they were too big?" so let's have some rebranding and such. Redo the logo in a friendly three-dimensional sphere and change the letters to non-threatening lower-case cuteness.
No-no-no, Joe Consumer, we aren't AT&T, we're a new friendly communications company that's here to serve all your needs for the 21st century! Can you hear me behind this rubber mask? Good...
I hope both Pentium and Athlon names are shedded off. Theyre just making a bit much of one brand of their chips which were successful. Its been 15 years now since Pentium and over 10 for Athlon.
Cars get cool new names. Chips should too.
I hate having to explain the Pentium 4 here is different from the Pentium 4 over there because of yada yada. Its also getting pretty bad for the Athlon now, Athlon, Athlon (thunderbird), Athlon XP, Athlon 64, Athlon 64 (dual core)...
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
Does your friend regularly use software that consumes more than 4gb of memory? I'm guessing not.
So... tell me again what the 64-bit advantage is for your average joe schmoe?
(I have 6gb in my G5, but I'm hardly an average user.)
m-
You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
The consumer doesn't care if they change the branding/etc.
It's just that after a certain point, consumers tune out all the advertisement because it hasn't reached them and they're tired of seeing it over and over for the last 10 years, it doesn't even phase them, they can tune it out like background noise.
Now if the company comes up with a new slogan that the consumer's not used to, they won't automatically tune it out because it's new and it hasn't faded into the background for them yet, so now they'll consider it more than they used to.
So this is the win for the company, just being able to snap their fingers and get everyone to take a quick second look and perhaps be drawn into a new campaign or something.
It's just like companies that come out with new wrappers for chocolate bars or new marshmallow shapes for cereals. It just gives them another excuse to change things up and maybe catch your attention again. It prevents you from automatically tuning all of these things out.
Twinstiq, game news