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'Intel Inside' No More
Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
That's way more annoying than the tagline!
I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan. Anyone who doesn't know what makes a good processor probably buys a prebuilt machine and really doesn't have a choice cause its not like manufactured PCs have AMDs very often... and even Macs are gonna be Intel soon. So basically the effect of this is nothing at all.
Could it be that Apple influenced this decision? Could it be that there is more to this? I really think that Apple will not be releasing machines with intel stickers on it. I think this is connected.
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
If they are doing away with "intel inside," and these are the new logos, why do they all say "inside?"
but I gotta figure it was marketing genius.
In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.
We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.
Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.
Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")
In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.
-JDF
I thought they were getting rid of the 'inside'. I bet Apple will hate having to put stupid intel stickers on their sleek boxes.