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'Intel Inside' No More
Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
That's way more annoying than the tagline!
I guess this means the end to all the "Evil Inside", "Linux Inside", and "Intestines Inside" shirts and stickers.
Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
... I believe these are the new logos from my Blue Man Group's forum. I was asking if the three famous blue men would be back for the new launch like in the past.
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
From the original article on X86-Secret.com, it sounds like the new chips will not be using the Pentium branding at all. It's just Intel Core Solo and Intel Core Duo from now on.
Breakfast served all day!
I thought those warning labels where required by law. Someone could accidently burn themselves, take down their local power grid, or pay big money for a slow turd.
I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan. Anyone who doesn't know what makes a good processor probably buys a prebuilt machine and really doesn't have a choice cause its not like manufactured PCs have AMDs very often... and even Macs are gonna be Intel soon. So basically the effect of this is nothing at all.
Could it be that Apple influenced this decision? Could it be that there is more to this? I really think that Apple will not be releasing machines with intel stickers on it. I think this is connected.
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
Ceramic Heater Inside
"DRM Inside"
Ba-dum-tsss!
Thank you, I'm here all week!
'Intel Inside' No More? My AMD system hasn't had an Intel inside for several years...
If they are doing away with "intel inside," and these are the new logos, why do they all say "inside?"
Great, it looks more like a Death Star than ever!
I think certain people might like you to pay better attention to what you post to slashdot.
[insert witty comment here]
Could you flame some more? This marshmallow isn't toasted yet.
but I gotta figure it was marketing genius.
In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.
We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.
Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.
Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")
In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.
-JDF
I thought they were getting rid of the 'inside'. I bet Apple will hate having to put stupid intel stickers on their sleek boxes.
I've spent the past decade putting those "Intel Inside" stickers onto EVERY trash can and waste bin in my building! Now I've got to start over?
help me i've cloned myself and can't remember which one I am
Apple was the only one in a position to challenge this strategy. They made the computer itself to appealing and enticing, that you don't care what processor it has, or if the OS is not compatible with Windows. This was moderately successful, but back in the original iMac days, "what's inside" counted a lot more than it did today. Computers in general were still slow for the tasks they did, and small differences in processors made a huge difference to how much work you actually got done.
Today, processors are "fast enough" that most people won't notice a difference in their productivity with a faster processor. What matters more now, is ergonomics, compactness, and noise levels. And the overall usability of the machine, of course. not only that, processors seem to be at a plateau where they are not getting faster quickly - and an AMD, an Intel, or an IBM PPC isn't an issue for most people.
I think Intel saw this coming - and hence the Centrino campaign. Also, Intel have been trying for years to stimulate OEMs to make more interesting-looking and innovative PCs. They release the "concept PC" ideas in the hopes that someone will manufacture it. It's been a total failure for them. OEMs weren't interested in deviating from standard cases - and Intel's concept designs sucked so bad that nobody would buy them, anyway.
Intel knows that Apple owns the outside of the computer, and they own the inside. Together, the companies are thinking through the box, rather than inside or outside it.
... and then they built the supercollider.
Slashdot says they won't say "Intel inside" any more, so I would trust Slashdot as the authoritative source.
Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
MacDailyNews has the new Intel logo and link to all the rest of the Intel logos
I bought a computer for a friend a week ago. He didnt know much but he knew he wanted the 'real thing'. In other words of his, 'real intel stuff' or 'genuine stuff' or 'should be intel inside for real'.
So I dug deeper into his questions. He remembered the K5 from AMD and its troubles. He remembered people trying to pass the Cyrix processor off as Pentium MMX chips, while the real Intel was expensive. In many countries sellers had no issues marketing the Cyrix and K4 and K5 as 'Intel Pentium' and even as 'Intel Cyrix' in places, to make the point that its EQUIVALENT to those chips. The Pentium was the more stable one in those days.
How times have changed. I explained how AMD is leading now and the only other company is Intel. Others like Via and (RIP) Transmeta dont even TRY to tackle AMD and Intel head-on and just market themselves as low-power mobile chips and such. 'Intel Inside' is now a bad thing. It means your 64-bit architecture implementation is either a bad copy of AMD or a bad failure (Itanium). AMD, as long as its not one of those early Athlon chips which could turn a house in Antarctica into a sauna, means good chips, better bang for the buck, and now means the only way to go if you want 64-bits and x86 in the same bag (or if you want Microsoft and 64-bit).
We bought an Athlon-64 machine.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky