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'Intel Inside' No More
Randall311 writes "The Inquirer is reporting that Intel is getting rid of its tagline 'Intel Inside' and plans to run a huge logo launch this January. Apparently the new logo has been seen in internal documents already. 'Intel Inside' has been with us since 1991. I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
That's way more annoying than the tagline!
will it look as cremesaver-iffic as the new at&t logo?
The World Wide Web is dying. Soon, we shall have only the Internet.
I guess this means the end to all the "Evil Inside", "Linux Inside", and "Intestines Inside" shirts and stickers.
Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
... I believe these are the new logos from my Blue Man Group's forum. I was asking if the three famous blue men would be back for the new launch like in the past.
Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
From the original article on X86-Secret.com, it sounds like the new chips will not be using the Pentium branding at all. It's just Intel Core Solo and Intel Core Duo from now on.
Breakfast served all day!
I thought those warning labels where required by law. Someone could accidently burn themselves, take down their local power grid, or pay big money for a slow turd.
I love how companies really expect people to buy their product because it has a better slogan. Anyone who has the choice between a processor probably doesn't pick it based on the slogan. Anyone who doesn't know what makes a good processor probably buys a prebuilt machine and really doesn't have a choice cause its not like manufactured PCs have AMDs very often... and even Macs are gonna be Intel soon. So basically the effect of this is nothing at all.
Could it be that Apple influenced this decision? Could it be that there is more to this? I really think that Apple will not be releasing machines with intel stickers on it. I think this is connected.
I guess now all thats left to update is the 'Idiot Outside' that doesn't know anything about using a computer."
Hint to submitter: if you're going to broadly describe large segments of the population as idiots, be absolutely sure that when you do so, you use impeccable grammar.
We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
I could never appreciate a music group that discriminated based on color.
Ceramic Heater Inside
"DRM Inside"
Ba-dum-tsss!
Thank you, I'm here all week!
I laugh now but there was a time, when I first started using computers, I would look for "Intel Inside" badge on the PC case as a mark of quality. I didn't even know what that really meant or refer to. I just saw the Pentium commercials and TV makes an impression on a 12 year old's mind.
EvilCON - Made Famous by
'Intel Inside' No More? My AMD system hasn't had an Intel inside for several years...
If they are doing away with "intel inside," and these are the new logos, why do they all say "inside?"
I think certain people might like you to pay better attention to what you post to slashdot.
[insert witty comment here]
Could you flame some more? This marshmallow isn't toasted yet.
When you talk about video encoding intel is pretty good because these are the programs which benefit most from high clock speeds, since most processing is limited to registers/L1 and use a lot of SSE2/3
I think you are missing the point that Intel is changing the microarchitecture. This change will happen at the same time as changing the logo standard, so changing the branding isn't an empty gesture as you seem to suggest.
I also don't understand how you are suggesting that Intel is less than profitable, according to a new Business Week article, their current annual net profit is estimated to be nearly $10B on $42B revenue.
I wonder what /. is hosted on?
/. know better than to get anywhere near our cliches.
Intel/AMD/PPC/Other
And please, no "Beowulf Cluster" jokes, I really hope the IT guys hosting
[Fuck Beta]
o0t!
Busy googlebombing 'bunch of luddites' [mpaa.org].
Googlebot sees slashdot pages as Anonymous Coward, who does not see signatures. If you want to googlebomb, you have to either use the linked phrase in the actual message text, or in your personal url.
it's a blue bright blue Saturday hey hey
but I gotta figure it was marketing genius.
In the early '90s, I worked in a retail computer store-- not a big box type place, but a smaller boutiqueish shop that employed people who might be actually able to answer a question.
We sold, at the time, Intel 386DX/33s and AMD 386DX/40s as our lowest end systems. Indeed, the AMD sold for about fifty bucks more than the Intel-- because the clock speed was higher, see. But we'd "cut the customer a deal" and upgrade them "for free!" (No, we weren't being generous or anything-- our cost on the AMD hardware was actually lower... as was our RMA rate), saving them fifty bucks on a $750 computer system. Not exactly peanuts.
Now, you and me, we see, "Wow, 125% the processing power for the same price? Sign me up!" You would think that, given that I'd sell you either for the same price, that I wouldn't have to keep an Intel 386/33 in stock at all. And Intel didn't make a 386 faster than that, the next step was to the much, MUCH more expensive 486, so it's not like one could upsell to Intel's 386DX/40, 'cause there didn't exist such a thing.
Joe Average, however, often asked, "But does it have the Intel inside?" (often using that exact phrasing-- "the Intel.")
In the 386 market, we sold on the order of one Intel for every three AMDs. Which doesn't sound like a lot until you note we shouldn't have sold a single Intel in the low-end market... Intel Inside worked.
-JDF
I love surprise porn.
"Banking establishments are more dangerous than standing armies." -Thomas Jefferson
I thought they were getting rid of the 'inside'. I bet Apple will hate having to put stupid intel stickers on their sleek boxes.
Wow, that's amazing. They TOTALLY botched that logo.
... which is a HIGHLY questionable direction. And then, who ever designed that thing really dropped the ball (no pun intended). It's the complete antitheses of the old logo.
AT&T was revered by graphic designers for having one of the better corporate identities. Moreover, SBC wanted to migrate to the AT&T identity because its was so strong (which was a really really smart)... but then they go and do that to their logo. What a bunch of retards.
Some moron probably said "we need to make AT&T look friendly"
Ohh well, enjoy the increased print costs, the shitty looking faxes, the inability to visually communicate strength and reliability, the countless bouncy ball jokes, and being used as an example of what not do at every AIGA event during the next year.
"Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"
Well, as a professional graphic designer, I know for fact that a good visual identity DOES help sales. Big time.
As a matter of fact, there is piles of peer reviewed academic psychological and sociological research supporting this.
Unfortunately, most corporate identities and marketing campaigns suck.
"Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"
I've spent the past decade putting those "Intel Inside" stickers onto EVERY trash can and waste bin in my building! Now I've got to start over?
help me i've cloned myself and can't remember which one I am
Exactly how big is this huge logo going to be? I thought computers were getting smaller, not bigger. Will it be like the XBox 360 and you'll have a "brick" sitting next to the machine just to display the intel logo?
I know Intel wants to crush their competition, but this is ridiculous.
... and then they built the supercollider.
They needed a change anyway and there was no way Apple was going to put "Intel Inside" on their new computers. They will come up with a Special place to put these new stickers so it doesn't take away from the look of Apple's new computers. This team of Apple and Intel is going to be huge. Apple is going to save millions (and get Millions) with Intel. Apple stock has always been a buy but now Intel is a big buy with all the computers Apple is about to sell. More at http://wallstreetfighter.blogspot.com/2005/12/inte l-changing-slogan-to-leap-ahead.html
I've had a perfectly fine experience with the AMD 386/40. I ran a linux mail server off one for several years without a single crash. It ran distributed.net clients, and other processor intensive apps 24/7 without a hitch. The only problem I experienced with the machine was from very old hard drives, and a worn out power supply. I've still got the machine (finally retired it after I needed more horsepower) and I'm sure it would fire up just fine if I had some reason to use it.
I really don't know why you had such trouble. The chip itself was identical to the Intel version. Maybe you had a poor quality motherboard?
AccountKiller
this is the 'non-porn' actual new logos (I think)
Apple was the only one in a position to challenge this strategy. They made the computer itself to appealing and enticing, that you don't care what processor it has, or if the OS is not compatible with Windows. This was moderately successful, but back in the original iMac days, "what's inside" counted a lot more than it did today. Computers in general were still slow for the tasks they did, and small differences in processors made a huge difference to how much work you actually got done.
Today, processors are "fast enough" that most people won't notice a difference in their productivity with a faster processor. What matters more now, is ergonomics, compactness, and noise levels. And the overall usability of the machine, of course. not only that, processors seem to be at a plateau where they are not getting faster quickly - and an AMD, an Intel, or an IBM PPC isn't an issue for most people.
I think Intel saw this coming - and hence the Centrino campaign. Also, Intel have been trying for years to stimulate OEMs to make more interesting-looking and innovative PCs. They release the "concept PC" ideas in the hopes that someone will manufacture it. It's been a total failure for them. OEMs weren't interested in deviating from standard cases - and Intel's concept designs sucked so bad that nobody would buy them, anyway.
Intel knows that Apple owns the outside of the computer, and they own the inside. Together, the companies are thinking through the box, rather than inside or outside it.
... and then they built the supercollider.
Slashdot says they won't say "Intel inside" any more, so I would trust Slashdot as the authoritative source.
Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
MacDailyNews has the new Intel logo and link to all the rest of the Intel logos
in this anandtech article:p x?i=2648
http://www.anandtech.com/cpuchipsets/showdoc.as
Viable Slashdot alternatives: https://pipedot.org/ and http://soylentnews.org/
Ya, and the name on the Pentium chip was supposed to be for the 586 only, and people thought it was so catchy they called the 686, 786 (P3), and 886 (P4) Pentium's also. It's great they're finally changing the market name, but I mean, c'mon, "Yonah"? I'm sure they thought about it and to Intel it sounds cool, but personally I think they coulda came up with a better name. At that rate, what's the new "Intel Inside" replacement gonna be...?
I bought a computer for a friend a week ago. He didnt know much but he knew he wanted the 'real thing'. In other words of his, 'real intel stuff' or 'genuine stuff' or 'should be intel inside for real'.
So I dug deeper into his questions. He remembered the K5 from AMD and its troubles. He remembered people trying to pass the Cyrix processor off as Pentium MMX chips, while the real Intel was expensive. In many countries sellers had no issues marketing the Cyrix and K4 and K5 as 'Intel Pentium' and even as 'Intel Cyrix' in places, to make the point that its EQUIVALENT to those chips. The Pentium was the more stable one in those days.
How times have changed. I explained how AMD is leading now and the only other company is Intel. Others like Via and (RIP) Transmeta dont even TRY to tackle AMD and Intel head-on and just market themselves as low-power mobile chips and such. 'Intel Inside' is now a bad thing. It means your 64-bit architecture implementation is either a bad copy of AMD or a bad failure (Itanium). AMD, as long as its not one of those early Athlon chips which could turn a house in Antarctica into a sauna, means good chips, better bang for the buck, and now means the only way to go if you want 64-bits and x86 in the same bag (or if you want Microsoft and 64-bit).
We bought an Athlon-64 machine.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
The consumer doesn't care if they change the branding/etc.
It's just that after a certain point, consumers tune out all the advertisement because it hasn't reached them and they're tired of seeing it over and over for the last 10 years, it doesn't even phase them, they can tune it out like background noise.
Now if the company comes up with a new slogan that the consumer's not used to, they won't automatically tune it out because it's new and it hasn't faded into the background for them yet, so now they'll consider it more than they used to.
So this is the win for the company, just being able to snap their fingers and get everyone to take a quick second look and perhaps be drawn into a new campaign or something.
It's just like companies that come out with new wrappers for chocolate bars or new marshmallow shapes for cereals. It just gives them another excuse to change things up and maybe catch your attention again. It prevents you from automatically tuning all of these things out.
Twinstiq, game news
It has been my personal exprience that a new logo comes just before a company falls into serious decline. Like when the former giant International Harvester (remember the "Scout") became *wince* Travelstar, or when the mighty Burroughs transmuted into the wimpy Unisys. Of course the name doesn't always change, I worked at SGI when they paid a consultant a reported $10M to convert their logo from the gleaming silver cube to the lower case letters sgi half-falling off the bottom of the page. Prophetically this happened just before the bottom fell out of sgi, and they began 15% layoffs every quarter.
Reinventing the corporate image is one of the things management types do to divert attention when a company is circling the edge of the toilet bowl...
"Sic Semper Path of Least Resistance"