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Behind a Steve Jobs Keynote

Shree writes "The Guardian has an article about what it takes to prepare that smooth Steve Jobs-style keynote. When Steve launches iPhoto and says 'here we have 5000 or so photos', he actually means here we have 5000 or so carefully picked photos ... " From the article: "Objectively, Apple Computer is a mid-sized company with a tiny share of its primary market. Apple Macintoshes are only rarely seen in corporate environments, and most software companies don't even offer Apple-compatible versions of their products. To put it another way, Apple is just bit larger than Cadbury-Schweppes and about the same size as Nike or Marks and Spencer in terms of annual sales. Such comparisons come up short in trying to describe Apple's place in the world of business, because they leave out a key factor: Steve Jobs."

2 of 424 comments (clear)

  1. your guys are too funny... by CDPatten · · Score: 0, Flamebait

    "he actually means here we have 5000 or so carefully picked photos ... "

    Years ago a story come out about MS doing some careful selections for demo (i think it was for XP) and your guys tooled them. I mean many of you were just vicious; "disingenuous, deceitful, EVIL, liars, etc. etc." That was one of the most hate filled threads I has seen. So we fast forward to today and well I guess I just think it's funny that when Apple does it... it's a stroke of genius.

    "Such comparisons come up short in trying to describe Apple's place in the world of business, because they leave out a key factor: Steve Jobs."
    LOL. One word, FANBOY. seriously though, we should get him some knee pads. lol.

    Anyone following the CES from this site most likely is not having a good week. MS is making out pretty friggen well on allot of fronts. Their stuff certainly is doing a good job of trivializing Apple (less the iPod of course). Go ahead flame, its still pretty funny...

  2. Re:Really by Jesus+IS+the+Devil · · Score: 0, Flamebait

    Who are you kidding here? The car industry is completely different from the computer industry.

    First of all, a Mac is hardly a Porsche. It doesn't run any faster, turn corners any better, and yet it costs more and underperforms.

    Computers are not meant to be fashion statements like cars. They are there to make your life more productive, to get work done. Period. Same can be said for cars, but as you know, that's hardly the case in real life.

    --

    eTrade SUCKS