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Behind a Steve Jobs Keynote

Posted by Zonk on from the go-talk-to-a-few-million-people-you'll-get-the-hang-of-it dept.

Shree writes "The Guardian has an article about what it takes to prepare that smooth Steve Jobs-style keynote. When Steve launches iPhoto and says 'here we have 5000 or so photos', he actually means here we have 5000 or so carefully picked photos ... " From the article: "Objectively, Apple Computer is a mid-sized company with a tiny share of its primary market. Apple Macintoshes are only rarely seen in corporate environments, and most software companies don't even offer Apple-compatible versions of their products. To put it another way, Apple is just bit larger than Cadbury-Schweppes and about the same size as Nike or Marks and Spencer in terms of annual sales. Such comparisons come up short in trying to describe Apple's place in the world of business, because they leave out a key factor: Steve Jobs."

3 of 424 comments (clear)

  1. Re:I know why he's famous.... by Dun+Malg · · Score: 0, Troll
    BTW, contrast this to Wozniak who is also decidely famous, but as the wizard who made it all work. It's too bad the two of them didn't collaborate on more things

    Jobs is a marketer, a schemer, a salesman. Jobs didn't really "collaborate" on anything with Woz so much as he rode him like a skilled horse to success. Look at the early Apple stuff: every bit of technical genius you see is from Woz alone. Really, Jobs isn't fit to polish Woz's shoes. The Nolan Bushnell/Breakout story is the classic example.

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    If a job's not worth doing, it's not worth doing right.
  2. Re:I know why he's famous.... by anothy · · Score: 0, Troll

    "The best way to predict the future is to invent it" --Alan Kay

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    i speak for myself and those who like what i say.
  3. Re:you're right by xtracto · · Score: 0, Troll

    Ok ok... lets rephrase parent:

    And like he foresaw, OSX is now at the nexus of modern computing. I mean, everyone here has an OSX machine, and when was the last time you saw a non-osx computer in an office?

    Apple products are like Puma products, overpriced. There are a lot of better products which cost less on the market. I have used OSX and I do not see the benefits, for me it is a resource munching OS.

    the iPod is again an overprized gizmo, you can find great portable players which play MORE formats (ogg for example) and which are not as overpriced as iPod.

    Of course I will be moded down but unlike all the slashdot sheep-teenager with mod points I do enjoy expressing my opinion.

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    Ubuntu is an African word meaning 'I can't configure Debian'