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Web Users Judge Sites in the Blink of an Eye

dogbolter writes "Nature.com is reporting on a study by Canadian researcher Gitte Lindgaard of Carleton University that visitors to a webpage can make up their minds about the quality of the page within just 50 milliseconds." From the article: "We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology. Instead they found that impressions were made in the first 50 milliseconds of viewing."

10 of 233 comments (clear)

  1. dupe by Anonymous Coward · · Score: 5, Funny

    I knew within 50 nanoseconds that this was a dupe.

  2. I was going to RTFA by Iron+Fusion · · Score: 5, Funny

    But after 50 milliseconds I decided I didn't like the page.

  3. Kinda like slashdot editors... by packeteer · · Score: 4, Funny

    Slashdot editors appear to only spend 50 nanoseconds checking an article before posting.

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  4. In other news... by Jetekus · · Score: 4, Funny

    ...book judged by cover.

  5. Coming up next: by Per+Wigren · · Score: 5, Funny

    Dark Energy May Be Changing

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  6. Hmm by adinu79 · · Score: 4, Funny

    Fresh coffee and fresh dupes ... what more do you want to start the day?

  7. Oh, deja-vu ! by javaDragon · · Score: 5, Funny

    It happens when they change somthing in the Matrix, so beware, agents are coming!

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    -- javaDragon is an instance of JavaDragon.
  8. Posted Yesterday by Zonk by Tim+C · · Score: 5, Funny

    Grab your +5 comments here for some instant karma. Well, the editors dupe the articles, we might as well dupe the comments...

  9. Re:Question by Antony.S · · Score: 5, Funny

    Have I missed something that makes this crime so heinous.

    Yes but don't worry, it'll be posted again soon

  10. Re:Hmm, well. by cammoblammo · · Score: 4, Funny

    Excuse me, you're not supposed to be posting about the article. This is a chance for everyone to complain about /.'s dupe policy.

    To appreciate the effect fully, go back to the original article and (if you have points left) moderate everything redundant.

    Aah, the power of Slashdot...

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