Google Jumps into Radio Advertising

Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."

Comments

Google will soon get bloated

[Viol8]

A lot of googles success to date has been because it was a small(ish) lithe
fleet footed company that managed to wrongfoot the large sluggish opposition
corporations such as MS that find it almost impossible to make snap decisions.
However recently google seems to be putting lots of fingers in lots of pies
and getting rather fat. I'm wondering how long before this golden child of
the dot come revolution turns into yet the type of fat bloated corporation
that its founders we so successful in outdoing....

Re:Look at the link!

[ObsessiveMathsFreak]

Mod parent redundant. Taco has already addressed this:

Mod Grandparent Up. Taco posted a story on story selection. No one has actually gotten around to doing anything about it yet. This is the second virtual dupe by ScuttleMonkey in under 48 hours.

Please stay on-topic. :)
With dupes this blantant, the dupe is the topic. Anyone who mods "dupe" posts as offtopic, clearly doesn't understand how this site functions.

Re:What's all the hubbubb?

[bhiestand]

What's the big deal with duplicates anyhow? If someone didn't see it yesterday, they'll see it now, and if someone _did_ see it yesterday; they don't have to RTFA, ya know?

Good point. Why does the Los Angeles Times put all that effort into writing a NEW newspaper every day? They should just change the date. If somebody has already read the articles, they can just skip them. If they missed them, then they can go ahead and read it! It's like a second chance. Forever!