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Google Jumps into Radio Advertising

Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."

9 of 97 comments (clear)

  1. Well by Hopieopdepaus · · Score: 5, Informative

    People who didn't read this yesterday (http://slashdot.org/article.pl?sid=06/01/17/18132 01) happily thank you for the reminder.

  2. WHAT DO WE DO by i8puppies · · Score: 4, Funny

    Crap crap, Google isnt on the front page anymore!
    QUICKLY! REPOST BEFORE ANYONE NOTICES!

  3. Google will soon get bloated by Viol8 · · Score: 3, Insightful

    A lot of googles success to date has been because it was a small(ish) lithe
    fleet footed company that managed to wrongfoot the large sluggish opposition
    corporations such as MS that find it almost impossible to make snap decisions.
    However recently google seems to be putting lots of fingers in lots of pies
    and getting rather fat. I'm wondering how long before this golden child of
    the dot come revolution turns into yet the type of fat bloated corporation
    that its founders we so successful in outdoing....

  4. Find the 10 similarities by Stan+Vassilev · · Score: 3, Funny

    Who knew "Opposites Attract" was written about Google & Microsoft? There we go, read and compare:

    Baby seems we never ever agree
    You like the movies
    And I like T.V.
    I take things serious
    And you take 'em light
    I go to bed early
    And I party all night
    Our friends are sayin'
    We ain't gonna last
    Cuz I move slowly
    And baby I'm fast
    I like it quiet
    And I love to shout
    But when we get together
    It just all work out

    I take-2 steps forward
    I take-2 steps back
    We come together
    Cuz opposites attract
    And you know-it ain't fiction
    Just a natural fact
    We come together
    Cuz opposites attract

  5. Don't bother ScuttleMonkey by Anonymous Coward · · Score: 4, Funny

    Just take one of those Trauma Pills and it will all be beter tomorrow.

  6. Re:Adsense Everywhere now? by tpgp · · Score: 3, Funny

    C'mon!

    Bad enough to have a dupe article - we don't need dupe comments too

    --
    My pics.
  7. Look at the link! by putko · · Score: 4, Interesting

    Look at the link on the submitter:

    http://www.playfullyclever.com/

    And then you'll see articles like this one:

    "The Problem With Slashdot
    Everyone seems to be bitching about Slashdot these days. Whether it's dupes, digg farming, **Beatles-Beatles spam, or even yours truly, everyone has something to whine about. The problem is that none of these things are really the problem (oops, that's a thinker, don't hurt yourself slashbots)...."

    So it seems this guy is working in the spirit of http://anti-slash.org/ -- but even sneakier -- the guy gets a dupe posted, where it links to his "how to fix Slashdot" webpage.

    What a PLAYFULLY CLEVER bastard!

    --
    http://www.thebricktestament.com/the_law/when_to_s tone_your_children/dt21_18a.html
    1. Re:Look at the link! by ObsessiveMathsFreak · · Score: 4, Insightful

      Mod parent redundant. Taco has already addressed this:

      Mod Grandparent Up. Taco posted a story on story selection. No one has actually gotten around to doing anything about it yet. This is the second virtual dupe by ScuttleMonkey in under 48 hours.

      Please stay on-topic. :)
      With dupes this blantant, the dupe is the topic. Anyone who mods "dupe" posts as offtopic, clearly doesn't understand how this site functions.

      --
      May the Maths Be with you!
  8. Re:What's all the hubbubb? by bhiestand · · Score: 3, Insightful
    What's the big deal with duplicates anyhow? If someone didn't see it yesterday, they'll see it now, and if someone _did_ see it yesterday; they don't have to RTFA, ya know?

    Good point. Why does the Los Angeles Times put all that effort into writing a NEW newspaper every day? They should just change the date. If somebody has already read the articles, they can just skip them. If they missed them, then they can go ahead and read it! It's like a second chance. Forever!
    --
    SWM seeks new sig for a brief fling