Google Acquires Measure Map
WeAz writes "According to the Google Blog, Google has acquired Measure Map, an analytics system for blogs, from Adaptive Path. There is a limited beta test up and running over at the Measure Map Website. Many users have been using analytics to track stats on their sites - I wonder how this will stack up."
For those who don't know, Measure Map helps you understand what people do at your blog, and what influence you are having on the world. It's easy to navigate the numbers that matter. It tracks links to see who sends you traffic. It finds out what people do at your site. Setup is a breeze -- it only takes a minute.
you copied and pasted three lines of text from their website and you get modded that high? fuck off.
I'm guessing that Google have purchased Measure Map in large part due to the usability or "user experience" element that has gone into the service.
Google Analytics (from what I can see of the screenshots on Google's website) has a very static, statistical appearance to the way it presents data. Measure Map seems to be taking a different approach - a less cluttered appearance than analytics, selectively showing key website stats (rather than showing everything at once) but still letting users drill further into the stats data to explore in more detail if they want to. From what I understand, Measure Map also uses Ajax and Flash to let users explore data interactively, rather than just presenting them with a static page.