Google Acquires Measure Map

WeAz writes "According to the Google Blog, Google has acquired Measure Map, an analytics system for blogs, from Adaptive Path. There is a limited beta test up and running over at the Measure Map Website. Many users have been using analytics to track stats on their sites - I wonder how this will stack up."

Comments

Re:Accounts

[PornMaster]

Gotta wonder if Measure Map is less resource intensive on the back-end than their Urchin-based Google Analytics. Their stinginess with the Google Analytics accounts was a bit surprising, and I can't help but think that they underestimated the backend processing on that.

After all, if that's not the case, why would they have this as a separate product?

MeasureMap is powered by Ruby on Rails

[LoganEkz]

Interesting to note also that this Google's first buyout of a Ruby on Rails shop -- and apparently MeasureMap's team includes a core Rails contributor according to DHH.

So....

[Churla]

Google has another tool which will help them futher analyze how you and your data are noted by the public, which of course will help refine what ads are shown.

Well color me shocked!

I was also wondering when todays Google story would hit. They are becoming masters of pacing themselves so that at least one thing they do every day gets noted as "newsworthy" to keep them in the spotlight.