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Google Acquires Measure Map

Posted by ryuzaki0 on from the all-my-traffic-is-from-siberia dept.

WeAz writes "According to the Google Blog, Google has acquired Measure Map, an analytics system for blogs, from Adaptive Path. There is a limited beta test up and running over at the Measure Map Website. Many users have been using analytics to track stats on their sites - I wonder how this will stack up."

5 of 60 comments (clear)

  1. Not about Blogs by CSHARP123 · · Score: 4, Insightful

    I think even though this program is specifically aimed at blog sites and can also be used to measure AdSense ads and help Google prevent click fraud. This is a good buy for google.

  2. But why? by inkdesign · · Score: 3, Insightful

    Did these guys have prior use on technology Google used with their Analytics? Experience they lacked?

    Or, is Google taking a clue from MS and buying up any potential competitor?

    1. Re:But why? by christian.elliott · · Score: 2, Insightful

      Honestly, I think what Google was purchasing in this is the people that created the program itself. That entire team, along with Jeff Veen is a great grab for them. By acquiring these people, along with the product itself, they are going to make an even stronger Analytics than before (which IMHO was freakin amazing to begin with). Sure they're buying up the competition, but they're also gettings some of the best minds in the business, great buy Google.

      --
      Fractured Element
  3. Are you sure? I doubt! by bogaboga · · Score: 4, Insightful
    > Google isn't there for profit. It's there for providing a useful set of services.

    To that statement, I say NO! It is incorrect, period. The [primary] purpose of any publicly traded company like Google, is to increase shareholder value. The only way to do this is to maximize profit. Please be informed that Google is not in the charity business.

  4. doesn't work that way by Douglas+Simmons · · Score: 3, Insightful

    In case you're not kidding: When Google decided to become a publicly traded company, their legal purpose became to maximize shareholder wealth. Therefore, a tanking share price is skin off of their noses. By their, I mean the people on the Google Campus as well as the many shareholders who raised money for Google. And all of the things they give away for free at the least helps their brand which helps their search engine's popularity which helps their ability to acquire information from the internet and its users' behavior which finally helps their brokerage business which is their moneymaker. Google Earth was not designed for the purpose of being a cool toy to hand out out of altruism, as cool as it and Google's other services may be.