'Misleading' COD2 Ads Pulled From UK

GamesIndustry.biz reports that Activision has been ordered not to air Call of Duty 2 ads in the U.K. that use pre-rendered imagery to sell the game. Three Television viewers apparently complained to that country's Advertising Standards Authority that the imagery constituted misleading advertising. From the article: "The adjudication is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice"."

Comments

Re:Give me a break

[HotNeedleOfInquiry]

Try using that kind of reasoning as a valid defense in court. The point is not that it's happened so often before; the point is that it's wrong and shouldstop.

Try using that kind of reasoning as a valid defense with your mom.

Re:Give me a break

[TheClam]

Wow! A rebuttal using the phrase "your mom" that actually makes sense!

You, sir, deserve a +5.

Re:Give me a break

[jibjibjib]

OMGWTFBBQ YOUR MOM!1!!1!!111!!!1one!!11eleventy-one!!!1!!111!11!1 1!1LOLOLOL0L)L0L
mod parent up