'Misleading' COD2 Ads Pulled From UK

GamesIndustry.biz reports that Activision has been ordered not to air Call of Duty 2 ads in the U.K. that use pre-rendered imagery to sell the game. Three Television viewers apparently complained to that country's Advertising Standards Authority that the imagery constituted misleading advertising. From the article: "The adjudication is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice"."

Comments

Re:On the other hand...

[captainclever]

i totally agree, it makes it much worse. It's believable, so many will assume it's in-game footage.