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Halo 3 and the Second Wave of 360 Games
conq writes "BusinessWeek has an interview with Microsoft Game Studios' Shane Kim in which he discusses the second wave of Xbox 360 games. When asked if Halo 3 is coming out this year, the answer was: 'It depends. If it's the game that everyone is expecting then, yes. For us it's about making a proper impact on the platform. It has to be something with huge significance, so we won't be rushed.'" If you know what that means, I would like to offer you a cookie, because I sure as heck don't.
It sounds like the clue train is coming in:
Last stop is you, Mister story-poster.
Alright, it sounds like he's saying that he "cares" about the "quality" of the "product".
This might be because he has a "reputation" and he doesn't want to "ruin it".
Any questions?
I never understood why Halo was so head and shoulders above the other Xbox games. What makes it so great compared to other titles in the library?
If the PS3 is released this year, so will Halo 3.
if it's delayed till next year then you won't see Halo 3 till next year, simple as that.
notice the timing of these and the way he words it? "IF gamers want it bad enough then it will be released this year." what If is there to it? Halo 2 sold $100,000,000 in it's first couple of days, is he trying to say that people aren't hyped for Halo anymore?
I was at EB Games this weekend and saw a mock-up of a Halo 3 box on the "Coming Soon" shelf. I picked up the box to see if there were any screen shots on the back of the box. There weren't any screenshots, but I did find some valuable marketing intelligence. The back of the box said that Microsoft plans to release Halo 3 the same day as the PS3 comes out in an effort to out-launch Sony.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
If it's the game that everyone is expecting then, yes. For us it's about making a proper impact on the platform. It has to be something with huge significance, so we won't be rushed.'" If you know what that means, I would like to offer you a cookie, because I sure as heck don't.
It means they don't have a clue if they can finish it on time, but probably not because both of the previous games had historic delays... But please, please, please buy a 360, and don't wait for the PS3.
It's rather easy to decode this example of marketing lingo: if the release of Sony's PS3 will take place in 2006, then Halo3 will follow right after, or shortly in advance. Tackling the Playstation launch is the impact he's talking about, is what the rushed XBOX360 launch was all about, so go figure.
Don't know if this will qualify as being ironic (not in Alanis' sense anyway), but in the end the XBOX and Halo fanboys may thank Sony (or blame them, depending on how playable the game will turn out) for Halo...
A World in a Grain of Sand / Heaven in a Wild Flower,
Infinity in the Palm of your Hand / And Eternity in an Hour.
... but will it actually be developed by Bungie?
Halo 2 is one of the best selling console games ever, and MS would be insane not to have Halo 3 in development for the Xbox 360. That said, the big question is which team is handling it? After Halo 2, Bungie said that Halo 3 would not be their next title. Gates then came out and said something about Halo 3 releasing with the PS3 (in a more recent interview with him he said he'd made a mistake with that). As a result of that combined with the recent release of the 360, everyone has assumed that Bungie must be working on Halo 3 after all despite the fact that nothing has actually been announced.
Personally, I'm a long-standing Bungie fan, since I got Operation Desert Storm for my old Mac LC575. For me, Halo 2 was a gigantic disappointment. It is certainly a good game, but it feels almost soulless, lacking in those special, hard to describe qualities that had set their games apart previously. When you look at the dev team that worked on it, the reason is pretty clear: the original team is now far outnumbered by newer talent.
I would not be surprised at all if Bungie dropped an 'unexpected' bombshell at E3, announcing and demoing a new game that isn't Halo 3, but something completely new. Perhaps an entirely new genre? I'd love to see a talented group like them tackle an RPG, for example. There is absolutely no reason why a separate Microsoft studio couldn't be working on Halo 3 and having some of the Bungie team give them the nod every now and then. It's not unheard of in the game development world after all. For example, Bioware handed off Knights of the Old Republic and Neverwinter Nights to Obsidian so they could concentrate on developing new IP. There's no reason why Bungie couldn't still be involved in a creative capacity as well.
Allowing Bungie to work on something new while continuing to develop Halo as a brand would make sense in terms of long-term marketing too. MS at the moment have only got a few franchises that they can build on - Perfect Dark, Project Gotham, and Halo are about the shape of it. Bungie have proven that they have the ability to create franchises. If they produce something completely new, then there is a strong chance that it will end up becoming another large franchise for MS. The X360 should have at least another 3-4 years in its lifespan, and having an extra big franchise that they can push down the line when interest begins to wane would be good business sense for Microsoft.
Personally, I'd be far more interested in seeing something original from Bungie. What did that "Pheonix" project they were throwing around a few years back turn out to be, anyway?